Too many business owners associate social media as youth-focused and therefore, non business-oriented. By dismissing social media, they overlook one of the best means to further their name, brand and enterprise. Well-designed and skillfully deployed social media campaigns increase brand awareness and are increasingly bringing in revenue as well. Active Web Group’s Social Media team can utilize their expertise to communicate directly to your clients’ stated demographic. They will initiate numerous techniques and strategies to build momentum that will drive sales and strengthen your clients’ brand through increased recognition. Active Web Group can help your client businesses to navigate social media marketing effectively and achieve maximum results!

What is Social Media Marketing?

Social Media Marketing utilizes social networks, such as Facebook, Twitter, LinkedIn and Instagram to support marketing campaigns, generate sales, further public relations, customer service -any aspect of a client’s business. This group of digital properties provide online interaction through forums that encourage their users to communicate, participate, share and network.

How can a business gain marketshare from utilizing these platforms? By implementing a social media campaign. This means deploying a sound social media strategy that involves supporting existing public relations efforts and marketing your brand through the right mix of Social Media channels to obtain links, create conversation with users and increase website traffic. Social media is an underutilized digital marketing vehicle as many do not appreciate its value. No other current promotional method, however, can drive large amounts of relevant visitors to your website as quickly and economically.

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Categories for a Successful Social Media Strategy

While social media outlets first developed for personal use, its value as a business tool has become evident. Social media has created a noticeable shift in the way businesses and consumers interact. White label social media marketing by Active Web Group addresses five distinct categories:

  • Brand-focused content planning and its generation
  • Sponsored post development
  • Social profile optimization
  • Web community management
  • Online reputation management

Razorfish recently reported that “65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand.” Additionally, “97% of that group said that their digital experience influenced their decision whether or not to purchase a product or service.” Active Web Group will assist your client businesses to appreciate the value of Social Media Marketing through focused content creation to effectively promote their websites, businesses or brand across selected social media channels.

Choose Active Web Group for Your White Label Social Media Marketing Campaigns

As the first step in every white label social media campaign, Active Web Group performs a Social Media Marketing Analysis and develops an action plan that utilizes social media outlets to further your clients’ businesses. Next our Social Media team will develop and roll out various SMM strategies across several media outlets aimed at building awareness for your clients’ brand as determined by AWG’s directed Social Media Marketing analysis. Social Media Marketing is not for amateurs. Allow our team to guide your clients to greater online success through our effective social media campaigns. For a confidential review, call us at (800) 978-3417.