Email Marketing
First, the definition
Simply defined, email marketing is the promotion of products or services via email. But there is no way such a simple definition can explain the countless benefits email marketing can have on your business. And since studies have proven that customers and prospects would prefer to hear from you via email than any other way, it's worth looking into the many benefits email marketing can have on your business.
When opportunity knocks...
Email marketing is responsible for some of the most successful product launches in the history of the Internet. It can help your company generate buzz about products, events, ideas, and services unlike any other marketing medium. With its efficient yet sophisticated means of making contact with current and potential customers, it presents an extraordinary opportunity to enhance visibility and sales for your business.
And the best part.
Because it can cost as little as a fraction of a penny per email, communicating with clients by email is an affordable way to stretch a tight marketing budget. If executed properly, your small investment in email marketing can boost your sales to a whole new level. These remarkable benefits can be felt by small family-owned businesses as well as innovative e-commerce websites. In short, it's easy, affordable, direct, actionable and highly effective.
And how about those measurable results!
It can be very difficult to measure the success of most types of marketing and advertising. But Active Web Group's email marketing program allows you to monitor your marketing campaign with up to the minute data for every email you send. You can see the number of emails sent, emails opened, bounce backs, unsubscribes, and click-through rates. All of this useful information can help you send highly targeted campaigns to the individuals most likely to respond to your offer, thus improving your future results.
When it's done right.
Effective email marketing allows you to build relationships with your customers or members, so that they transform from prospective customers to repeat clients. By including coupons, special offers and invitations, and relevant and informative newsletters in your emails, Active Web Group can make receiving email from your company a coveted experience.
The bottom line
The winning combination of speed, ease of use, affordability, and effectiveness all work together to make email marketing a must for any sized business. The results-driven method used by Active Web Group allows you to select from among thousands of informative newsletters, choose your recipients, and send with just a few clicks. And you can create your marketing campaign at anytime, from any computer with an Internet connection. You'll be able to monitor your email marketing efforts with up-to-the-minute data for every email you send, and automatic unsubscribe features ensure you're CAN-SPAM compliant.
With Active Web Group, staying in touch with your customers or prospects has never been easier or more effective. We offer affordable monthly rates so that any size business can enjoy the benefits of our valuable service.
