About John Aloia

John Aloia is an SEO/SMM Specialist with Active Web Group and has worked on more then 50 successful campaigns for large and small businesses alike.
June 23rd, 2011

Google’s +1: What is it really?

Google Plus 1 Image - Google Monster by Shan Jiang taken from T3.comLate last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”. Read More »

May 12th, 2011

Tips for Better Blog Writing

blogosphereRecently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog. After giving it some thought and looking at the guidelines I had set for myself, these are the basic things that I came up with: Read More »

April 8th, 2011

SEO Questions Answered

light bulb plugging itself inRecently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines. Read More »

February 28th, 2011

The Wrath of Google

Google’s fed up and they’re not going to take it anymore. . .

Google's in Charge

Last week, it was JC Penney that Google came down on, for what could only be called “black hat SEO” techniques used on their behalf by a  company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press. Read More »

February 22nd, 2011

4 Easy Steps to Better SEO

Search engine optimization (SEO) is a popular tool used to drive business to a webpage. When, attempting to improve SEO, people typically focus on rank, conversion rates and building links. However, content is an important element of SEO that many organizations overlook. There are four steps that will help writers create better SEO content, regardless of whether they consider optimization as they write or make it a separate process. Read More »

February 18th, 2011

Black Hat SEO

How Companies like SearchDex are ruining it for the rest of us.

Black Hat

You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google. Read More »

February 11th, 2011

Kim Kardashian Needs SEO

Written By John Aloia SEO/SMM Specialist with Active Web Group
The views expressed in this article are the views of the author and do not necessarily reflect the views of Active Web Group.

Annoyed Smiley

This week we were supposed to start a new part of our blog. It’s supposed to be a point-counterpoint piece called, well, we haven’t worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together. Read More »

February 7th, 2011

SEO in 2011: Search Engine Optimization Trends

Search engine optimization (SEO) has received quite a bit of attention recently. Given the evolution of technology and Internet use, it is important for small business owners to pay attention to search engine optimization trends and use them wisely in 2011. Read More »

January 24th, 2011

SEO: True Facts For SEO Success

Everyone wants to rank high on search engines. Search engine optimization (SEO) is a frequently used term, but SEO success is difficult to obtain and there are many myth circulating on the subject. However, understanding the facts related to SEO will increase the chances of success. Read More »