What is Email Marketing?

Email Marketing Services and Direct Mail Services

Postman rivalery - Mail deliveryEmail Marketing is an effective way to remain in contact with and deliver promotional messaging to your business’s target audience. As a full service Digital Marketing Agency located on Long Island, Active Web Group (AWG) offers comprehensive Email Marketing Services, blending extraordinary technical knowledge with brilliant design, engaging content and marketing expertise.

AWG’s winning combination of speed, ease of use, affordability, and effectiveness work to make our Email Marketing services a must for any sized business.

AWG: Offering B2C & B2B Email Marketing Services

  • Up-Sell/Cross-Sell Products & Services – Email is an effective platform for businesses to use when promoting products and services. Create a series of messages/auto-responders that instantly follow up with appealing offers.
  • Increased Sales Conversions – Consumers average five website visits before completing a major purchase or selecting a service provider. Effective sales processes require the element of repetition and engagement, making Email Marketing an effective tool.
  • Build Brand Awareness – Your primary goal is to have your brand recognized and recalled by consumers when it’s most critical – at the moment they are making purchasing decisions. Utilize Email Marketing to engage and deliver relevant news and promotions about your products and services to support consumer recall at the point of purchase.
  • Gain Insight & Valuable Feedback -Consumer engagement goes both ways. Use email campaigns to remain accessible, request consumer feedback, and strengthen customer relationships, encouraging trust and reinforcing brand loyalty.
  • Encourage On & Offline Purchases –According to one survey, 59% of consumers said that they made in-store/offline purchases prompted by an email promotion they received.
  • Generate Repeat Sales – Generate up to four times more profit. Email increases repeat purchase frequency from your existing clients.
  • Acquire New Customers - Email helps generate immediate conversions such as sales, downloads, inquiries, registrations, etc. from new customers.

Targeted Email Marketing Provides Tangible Results

Track impressions, responses, forwards and conversations. Benefit from the ability to determine the exact amount of revenue attributed to each email campaign. Through multivariate testing and result analysis, AWG implements techniques to continually improve the opening and response rate of each email campaign.

Contact Us

For a Free Email Marketing Analysis, Contact Active Web Group!

Choose One of AWG’s Affordable Email Marketing Plans:

  • Self Managed: With our easy to use Email Fusion software, choose your recipients and send out emails with just a few clicks. Automatic unsubscribe features ensure you are both CAN-SPAM and CASL compliant.
  • Fully Managed: AWG will manage your Email Marketing campaigns from concept through deployment. Our team will identify your target market and regularly measure and adjust based on campaign data and feedback.

Affordable Email Marketing

Email costs 50% less than direct mail. It offers a measurable Return on Investment (ROI), allowing businesses to digitally engage their demographic at a fraction of the cost of traditional mail. According to the Direct Marketing Association, Email Marketing generated approximately $40.56 for every dollar spent in 2011. These figures outperform all other direct marketing channels.

AWG will create powerful Email Marketing campaigns for your business and your brand, decreasing your marketing costs and increasing your sales and revenue.

Contact Active Web Group