Website Design

October 30th, 2014

Why Should Your Business Send Transactional Emails?

Both experienced and entry-level email marketers must learn how to develop effective transactional emails. This type of email can be used to create a positive response and can have incomparable value for building better subscriber relationships. It is important that marketers make as much of an effort to create and build positive relationships as they do generating revenue, and transactional emails are a great way to do both.

Dog Welcome HomeThe name “transactional” (sometimes also called triggered) may be misleading because not all of these emails lead to product or service purchases. They are usually sent based on a subscriber’s activity or lack thereof. The most important reason for sending them is strengthening relationships with subscribers and helping to build long term customer loyalty. They can offer informative details such as forgotten account information, shipping confirmations, or even invite a subscriber to experience a newly available service.

Remember that you are working with real people and these people have needs that must be met in order to keep them as customers. Transactional emails break the standard marketing email mold because they act as a helping hand for consumers. Types of transactional emails vary, but some popular forms include:

  • Purchase receipts
  • Account updates
  • Activity notifications
  • Password changes/reminders
  • Service sign-ups
  • Thank you emails
  • New product availabilities
  • Event invitations
  • Re-engagements

Transactional emails are more specific than typical email marketing

While most email marketing is sent in bulk to a set subscriber list, transactional emails are more specific. They usually contain personalized content and are sent to a single subscriber at a time. Have you added items to your shopping cart but not completed check-out? A transactional email, commonly known as an Abandoned Cart email, will remind you to return to the website to complete your purchase.

Transactional emails should be unique to each specific demographic. Gaining the attention of your subscribers with content specific to them has proven to build trust. Open and click-through rates will increase when a reader knows what to expect from you.

For example, welcome emails will show your subscribers that you are grateful for their arrival. Thank you emails are a great way to let your subscribers know that their support isn’t taken for granted. If it has been a while since you have heard from someone, connect with a re-engagement email. Let them know that they are missed. Some transactional emails will ask that the recipients take further action, while the others will not. Transactional emails create opportunities for businesses to increase engagement and customer satisfaction with less work.

As with all email marketing, testing is crucial for avoiding mistakes

Try different methods to see what works best. Most transactional emails are:

  • Automated, but give subscribers a real email to reply to for a personal touch.
  • Short, sweet, and to the point. They should not be excessive with design detail, but instead easy to read and easy to use.
  • Plain-text emails that include branding images. This allows the content of the email to work on a variety of devices without changing the layouts.
  • Have a straightforward subject line. This is the determining factor if your email will even be opened. Let your reader know right away what the email is about. Subscribers should be able to tell a lot about your email with just a glance.

Transactional emails leave a lasting impression for your subscribers. Rather than pushing for purchases over and over and experiencing lower open and click through rates, put transactional emails to the test. Your business probably spends many hours on email marketing and website work. Make sure that work pays off by creating automated, personalized transactional emails to assist your customers today.

September 26th, 2014

7 Ways to Improve Email Marketing Success

Email is one of the most effective and widely used business marketing channels on earth. It is an inexpensive way to remain digitally in-touch while ensuring customers remain well informed. When email marketing is used properly, it is one of the most effective ways to get the word out. Email campaign marketing should be a long-term commitment, and every decision made should be based on what is best for your business and recipients alike. Today, many marketers manage successful Email campaigns, but there are ways to avoid mistakes that are still common. Read More »

September 4th, 2014

Designers & Developers Can Be Dynamic Duos Too

Lennon and McCartney. Holmes and Watson. Batman and Robin. History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road. Read More »

August 28th, 2014

Email Marketing To Bring Your Customers Back

Rejection is never easy to accept, especially when it comes to email marketing. Every now and then email subscribers disengage, leaving marketers wondering why this occurred and what precautions are necessary to avoid unsubscribes in the future. The good news? Customer disengagement happens in even the best of businesses. What's important to remember with such relationships, is that if they have not unsubscribed, it is not too late to bring them back. There are proven methods for not only returning customers to the fold, but that also help to foster a brand-loyalty that may not have existed before. Read More »

August 14th, 2014

SEO for Ecommerce Category Pages

Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid. Read More »

July 24th, 2014

What Is SEO?

A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business? Read More »

July 17th, 2014

The Top Five Content Marketing Faux Pas

More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content. Read More »

July 10th, 2014

Simple SEO Mistakes To Avoid

I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple things that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good. Read More »

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