Website Design

Embrace Long Page Scrolling in Web Design

April 3rd, 2015

The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website. Their primary concern is whether or not the user will know to scroll below the fold. Their uneasiness doesn’t surprise us, considering that their current website was built to comply with much older web standards. Luckily, we have research on our side to show our clients that there is no need to worry.
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Designers & Developers Can Be Dynamic Duos Too

September 4th, 2014

Lennon and McCartney. Holmes and Watson. Batman and Robin. History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road.
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Is Parallax Web Design Good For SEO?

May 22nd, 2014

One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
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Choose the Right CMS for Your Website

January 30th, 2014

One of the most important decisions to make when creating a website is which Content Management System (CMS) to build the site on. In this post we'll take a look at the pros and cons of the 3 most popular CMS's to help you choose the best one for your website.
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The Beauty of Responsive Web Design

March 27th, 2013

responsive design
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones.  Riding on a bus has gone from gazing out the window to focusing on an iPad.  Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.  The web-viewing experience is not only becoming progressively more integrated in our day-to-day life, but it’s available through an increasing array of viewing options.  So, how do web developers fit the mold for this constant evolution?  Actually, “fit” may be the perfect word to describe one of web viewing’s best solutions: responsive web design. Read More »

Top 4 Web Design Trends for 2013

January 24th, 2013

Welcome to the latest installment of Web Design Trends!  At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features.  If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Read More »

Rethink Marketing = Remarketing

December 18th, 2012

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater.  It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe.  But what are your opt-out options when browsing the web?  Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect.  After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn’t been reached.    The button will stay stagnant and ineffectual until an agreement on its functionality is met.  Read More »

Trending Now: Infographics as SEO Content Vehicles

October 4th, 2012

When the gurus of SEO at Google speak, everyone takes notice.  Then we try to figure out if the latest SEO trend will serve our clients well.  We do not just ‘get on board.’  So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Read More »

Responsive Web Design

May 22nd, 2012

Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically. Read More »

Web Design Trends 2012

January 23rd, 2012

Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »

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