Website Design

January 30th, 2014

Choose the Right CMS for Your Website

One of the most important decisions to make when creating a website is which Content Management System (CMS) to build the site on. In this post we'll take a look at the pros and cons of the 3 most popular CMS's to help you choose the best one for your website. Read More »

March 27th, 2013

The Beauty of Responsive Web Design

responsive design
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones.  Riding on a bus has gone from gazing out the window to focusing on an iPad.  Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.  The web-viewing experience is not only becoming progressively more integrated in our day-to-day life, but it’s available through an increasing array of viewing options.  So, how do web developers fit the mold for this constant evolution?  Actually, “fit” may be the perfect word to describe one of web viewing’s best solutions: responsive web design. Read More »

January 24th, 2013

Top 4 Web Design Trends for 2013

Welcome to the latest installment of Web Design Trends!  At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features.  If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Read More »

December 18th, 2012

Rethink Marketing = Remarketing

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater.  It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe.  But what are your opt-out options when browsing the web?  Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect.  After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn’t been reached.    The button will stay stagnant and ineffectual until an agreement on its functionality is met.  Read More »

October 4th, 2012

Trending Now: Infographics as SEO Content Vehicles

When the gurus of SEO at Google speak, everyone takes notice.  Then we try to figure out if the latest SEO trend will serve our clients well.  We do not just ‘get on board.’  So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Read More »

May 22nd, 2012

Responsive Web Design

Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically. Read More »

January 23rd, 2012

Web Design Trends 2012

Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »

December 20th, 2011

Do I Need a Mobile Website?

The answer to that question is buried in your analytics.  Very few businesses by percentage currently have a mobile website.  Those that do are ahead of the curve for their effort.  Those that don’t will be behind the curve very shortly.  We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them.  There is a fairly clear pattern that B2C sites are well ahead of B2B sites.  We have seen some clients go from 4% in total visits just 18 months ago to 20% currently and rising.  There are several good reasons this is happening, but it is important to look at your data and figure out if you should make plans to go mobile.  If more than 10% of your visitors are mobile, you need to get going.  If you have a mobile website, is it working? Read More »

July 21st, 2011

Is Beauty Really In The Eye Of The Beholder?

Is beauty in the eye of the beholder imageHere at Active Web Group, I speak to prospects and clients to help them to better understand this complex thing we call the Internet, and how better to use it correctly to best serve what they are individually trying to accomplish with their website.  I usually start off most conversations with a little education, but I like to keep it simple, engaging and not boring. Read More »

July 14th, 2011

Customer Lifetime Value

customer chartWhat is customer lifetime value and why does it matter so much to your success?  Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services.  Read More »

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