Website Design

September 26th, 2014

7 Ways to Improve Email Marketing Success

Email is one of the most effective and widely used business marketing channels on earth. It is an inexpensive way to remain digitally in-touch while ensuring customers remain well informed. When email marketing is used properly, it is one of the most effective ways to get the word out. Email campaign marketing should be a long-term commitment, and every decision made should be based on what is best for your business and recipients alike. Today, many marketers manage successful Email campaigns, but there are ways to avoid mistakes that are still common. Read More »

September 4th, 2014

Designers & Developers Can Be Dynamic Duos Too

Lennon and McCartney. Holmes and Watson. Batman and Robin. History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road. Read More »

August 28th, 2014

Email Marketing To Bring Your Customers Back

Rejection is never easy to accept, especially when it comes to email marketing. Every now and then email subscribers disengage, leaving marketers wondering why this occurred and what precautions are necessary to avoid unsubscribes in the future. The good news? Customer disengagement happens in even the best of businesses. What's important to remember with such relationships, is that if they have not unsubscribed, it is not too late to bring them back. There are proven methods for not only returning customers to the fold, but that also help to foster a brand-loyalty that may not have existed before. Read More »

August 14th, 2014

SEO for Ecommerce Category Pages

Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid. Read More »

July 24th, 2014

What Is SEO?

A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business? Read More »

July 17th, 2014

The Top Five Content Marketing Faux Pas

More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content. Read More »

July 10th, 2014

Simple SEO Mistakes To Avoid

I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple things that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good. Read More »

June 26th, 2014

Are You Prepared For CASL?

On July 1, 2014 section 6 of the new Canadian Anti-Spam Legislation (CASL) goes into effect.These rules are applicable to you if your emails are received in Canada, no matter where you or your company is stationed. While there are similarities between CASL and CAN-SPAM in the U.S., there are also more demanding requirements that must be followed. In this article we will review the key requirements of the new law. Read More »

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