Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »
The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them. There is a fairly clear pattern that B2C sites are well ahead of B2B sites. We have seen some clients go from 4% in total visits just 18 months ago to 20% currently and rising. There are several good reasons this is happening, but it is important to look at your data and figure out if you should make plans to go mobile. If more than 10% of your visitors are mobile, you need to get going. If you have a mobile website, is it working? Read More »
Here at Active Web Group, I speak to prospects and clients to help them to better understand this complex thing we call the internet, and how better to use it correctly to best serve what they are individually trying to accomplish with their website. I usually start off most conversations with a little education, but I like to keep it simple, engaging and not boring. Read More »
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Read More »
There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites. Read More »
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about. Read More »
History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers. Read More »
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability. Read More »
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel? Read More »
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