Web Marketing Resources, SEO Articles
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Internet Marketing Strategy: Purchase a Domain Name With Strong Keywords
August 20, 2010
Let's assume you own a virus protection software company whose name is Walsh Software. Obviously, the name does little to let new potential customers exactly what it is you create and market, other than the fact that it is some... Continue reading Internet Marketing Strategy: Purchase a Domain Name With Strong Keywords
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Beware of Twitter Scams
August 10, 2010
Anyone who has spent even a minimal amount of time on the Internet has learned that cyberspace is home to a plague of scams designed to extract money from unsuspecting victims, collect and use private information, and even seize control of... Continue reading Beware of Twitter Scams
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Five Easy Ways to Make Your E-Commerce Website Better
July 20, 2010
As good as any e-commerce website might be, chances are it can always be just a little bit better. Don't be afraid to review your website every so often to see if there is anything that might need to be improved... Continue reading Five Easy Ways to Make Your E-Commerce Website Better
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Avoid These Online Marketing Mistakes
July 10, 2010
The world of online marketing is expansive, and traversing its landscape can lead one into many pitfalls and perils if one attempts the journey without proper guidance. Many small businesses consider themselves well-suited for... Continue reading Avoid These Online Marketing Mistakes
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5 Reasons Your Email Marketing Isn't Working
June 20, 2010
Pay Per Click Advertising (PPC) is a popular online marketing solution that can effectively increase your online visibility and brand recognition, especially when combined with other online marketing techniques such as SEO... Continue reading 5 Reasons Your Email Marketing Isn't Working
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5 Reasons Your Email Marketing Isn't Working
June 10, 2010
A rookie mistake in search engine campaigns is to assume that a lead or sale is the only major goal to achieve. Websites typically have fluctuating buying cycles with visitors at each stage of the process. You can't always just concentrate on... Continue reading 5 Reasons Your Email Marketing Isn't Working
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Tips for Marketing with Social Bookmarking
May 20, 2010
Targeted traffic is essential in order to make a website profitable. Learning how to generate targeted traffic will immediately begin to boost your profits and assist you in making money. There are a plethora of marketing techniques available... Continue reading Tips for Marketing with Social Bookmarking
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How To Attract Customers to Your E-commerce Website
May 10, 2010
Twitter is an entirely new way to social network and market online that companies are just now exploring. Limited to 140 characters, each "tweet" is a perfect way to send a clear and concise message to online followers and fans... Continue reading How To Attract Customers to Your E-commerce Website
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How To Attract Customers to Your E-commerce Website
April 15, 2010
An E-commerce store has the potential to increase sales exponentially, but simply having a well-built, appealing online marketplace on the Web won't automatically have thousands of customers visiting your site and purchasing products or services... Continue reading How To Attract Customers to Your E-commerce Website
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Top 5 Simple SEO Tips For Your Blog
April 01, 2010
For bloggers interested in utilizing SEO to improve the searchability of their blog posts, there are a multitude of plugins and software packages available. But the best way to integrate SEO into your blog is manually, using a good copywriter well-versed in SEO techniques... Continue reading Top 5 Simple SEO Tips For Your Blog
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Killer Email Copy in 5 Short Steps
March 15, 2010
When it comes to getting your emails noticed, you have to start off with some great email copy. Most internet marketers find that there are certain talents involved in being able to write email copy that grabs the attention of the user, reads well, and doesn't push like a salesperson with a dangerously low quota. There are 5 simple steps to help you on your way if you want to write your own... Continue reading Killer Email Copy in 5 Short Steps
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Three Easy Steps to a Pay-Per-Click Advertising Campaign
March 1, 2010
Your online advertising campaign is an important part of the success of your business. Pay Per Click advertising (PPC), remains an extremely popular method for online marketing solutions, mainly due to the ease of implementation. But while even a novice might be capable of creating a PPC campaign in a relatively short amount of time, those who are more familiar with particular Pay Per Click strategies... Continue reading Three Easy Steps to a Pay-Per-Click Advertising Campaign
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Internet Marketing Trends for 2010
February 15, 2010
With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques... Continue reading Internet Marketing Trends for 2010
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Reaching Young, Mobile Consumers
January 20, 2009
If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available... Continue reading Reaching-Young-Mobile-Consumers
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Testing... 1-2-3... Testing
September 7, 2007
When it comes to website optimization, you can't always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious... Click Here for more Testing...1-2-3...Testing
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Search Engine Secrets Revealed
August 15, 2007
While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn't as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps... Continue Reading Search Engine Secrets Revealed
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You Have an Online Reputation to Uphold
April 4, 2007
Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it's important that you're paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your organization. Learn how to Uphold your Online Reputation
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The Latest Trends in Web Design
March 23, 2007
Let's face it, we've all come across websites on the Internet that are less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed information, it's a wonder these sites accomplish anything at all. Today's web surfers are quickly scared off by such websites, clicking away from them as fast as they arrived. Click here for the Latest Trends in Web Design
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Web 2.0 for Businesses
March 12, 2007
With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more small businesses today are bypassing conventional methods of advertising and setting up their profiles on social networking sites like MySpace and LinkedIn. Learn more about Web 2.0 for Businesses
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Establishing an Effective E-Commerce Website
February 28, 2007
E-commerce debuted in 1994 when the first banner ad was placed on the Web. Since then e-commerce has grown in leaps and bounds and today generates yearly sales in excess of $108 billion in the United States alone. Learn how to Establish an Effective E-Commerce Website
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The Highest ROI for Your Marketing Dollar
February 12, 2007
Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing? Read More
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The Panamazation of Paid Search
February 5, 2007
First announced in April 2006, Yahoo's "Project Panama" promised a revamped paid search engine marketing platform that would eliminate its "open auction" structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama's launch in December and plans to have all of its clients utilizing the new platform by the end of February. Read More
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9 Steps to Improving Your PPC Results
February 16, 2007
When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Read More
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The 80/20 Rule of Search
January 19, 2007
There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place. Read More
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What's All the Noise About SEO?
January 9, 2007
If you're a marketer, odds are you've been hearing a lot about SEO lately. But what exactly is it? And how does it work? Read More
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The Inside Scoop on URL Canonicalization
January 12, 2007
Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web user, the following URLs all appear to be the same... Read More
