Resources

  • Testing…1-2-3…Testing

    September 7, 2007

    When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and a duty to your business to test everything, even that which seems obvious... Read More

  • Search Engine Secrets Revealed

    August 15, 2007

    While often very complex in their calculations and data processing, the critical operations performed by the major search engines in order to rank websites isn't as lengthy as one might think. The processes they use to provide relevant results when a web search is undergone can best be described in the following four steps... Read More

  • You Have an Online Reputation to Uphold

    April 4, 2007

    Do you know what your customers, ex-employees, and competitors are saying about you? The Internet allows information to travel faster than the speed of sound, so it's important that you're paying attention to online conversations about your company. Anything posted on the Internet about you can have a huge impact on how people view your organization. Read More

  • The Latest Trends in Web Design

    March 23, 2007

    Let's face it, we've all come across websites on the Internet that are less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed information, it's a wonder these sites accomplish anything at all. Today's web surfers are quickly scared off by such websites, clicking away from them as fast as they arrived. Read More

  • Web 2.0 for Businesses

    March 12, 2007

    With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more small businesses today are bypassing conventional methods of advertising and setting up their profiles on social networking sites like MySpace and LinkedIn. Read More

  • Establishing an Effective E-Commerce Website

    February 28, 2007

    E-commerce debuted in 1994 when the first banner ad was placed on the Web. Since then e-commerce has grown in leaps and bounds and today generates yearly sales in excess of $108 billion in the United States alone. Read More

  • The Highest ROI for Your Marketing Dollar

    February 12, 2007

    Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage of email marketing? Read More

  • The Panamazation of Paid Search

    February 5, 2007

    First announced in April 2006, Yahoo's "Project Panama" promised a revamped paid search engine marketing platform that would eliminate its "open auction" structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama's launch in December and plans to have all of its clients utilizing the new platform by the end of February. Read More

  • 9 Steps to Improving Your PPC Results

    February 16, 2007

    When paid search is done correctly, it can deliver the best results for your advertising dollar. However, it can be quite challenging and requires careful selection of keywords and phrases, expert copywriting for ads and landing pages, and in-depth analysis and testing of results. Read More

  • The 80/20 Rule of Search

    January 19, 2007

    There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many of the earlier beliefs about search engine marketing are no longer true, or perhaps were never true in the first place. Read More

  • What's All the Noise About SEO?

    January 9, 2007

    If you're a marketer, odds are you've been hearing a lot about SEO lately. But what exactly is it? And how does it work? Read More

  • The Inside Scoop on URL Canonicalization

    January 12, 2007

    Canonicalization is the process that search engines use to determine the best URL or website address when several different choices exist. This is a common issue that is predominantly related to home page files at the root level. For example, to a web user, the following URLs all appear to be the same... Read More