Articles Written by Dennis Sims

August 30th, 2012

Would You Like Anything Else With That?

I was at lunch today ordering from a fast food place, and the genius behind the counter who couldn’t get the order right surprisingly asked me “is that it?”.

Many years ago, in another life, I used to work with my father in a delicatessen.  That was the family business.  I remember begging my father to let me  work in the deli and he would always say next year, or the year after.  Finally when I hit 14 years old, he said OK.  I started out as a stock boy filling shelves, packing and unpacking boxes.  It was very tedious and not much to learn. Read More »

April 20th, 2012

How To Increase Conversion Rates?

If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information.  Sometimes, in the nature of the day’s to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating.  If you are getting  a good amount of traffic to your website, then it’s a good idea, to take a look at your conversion rates of your ecommerce cart, or your lead generation sites. Read More »

April 17th, 2012

5 Ways To Optimize Conversions For Landing Pages

It’s always important to remember that each visitor to your website has value.  Whether you are selling products directly via your ecommerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! Read More »

February 28th, 2012

What is Google + And How Can It Benefit Your Marketing?

If you own a business it’s not a good idea to ignore all of the new and upcoming online marketing avenues that can help you to get your website more targeted traffic. Read More »

February 9th, 2012

To Blog or Not to Blog?

There are so many types of website marketing efforts someone can pursue, so sometimes it can be a daunting task to try to figure out what you should be doing first.  Should you be spending time with Social Media Management such as Facebook or Twitter, spending time trying to link build to increase your organic ranking or spend time and money for your company blog?  With the recent Google “freshness algorithm” that they releases back in November, Google has in essence, increased the weighting factor or worth of sites that add fresh content to their site and add it often. Read More »

December 9th, 2011

Small Business Marketing Tips

Everyone seems to be complaining about the economy lately, at least that is what I hear around town.  From my point of view, personally I believe that any business, if a little innovative and willing to put in the necessary effort, can successfully grow their revenue stream effectively as long as they are willing to pull the trigger. Read More »

November 1st, 2011

What Is The Best Business Investment?

With the recent housing market crash looming not really that far behind us, and the unsettling stock market that so many people lost their shirts on, you have to wonder or ask yourself where you should be putting your money, and what is a good solid investment? Read More »

October 28th, 2011

Proper Online Product Catalog Development

Active Web Group is located in Hauppauge, NY, which happens to be the second largest Industrial Park in the United States. Most businesses in this area are companies that manufacture something that gets used in a larger product. Also, companies that make metal pieces for this or that, perhaps they make cables, or metal stamping pieces, or maybe they manufacturer a product that they resell. At the end of the day, all these companies, who have many different products, need to get the name of their company and their product catalog out there. Read More »

October 17th, 2011

Ethical Search Engine Optimization

Ethical Search Engine Optimization in my opinion is the only way to do Search Engine Optimization if you sincerely care about your business, your brand and at the end of the day your revenue stream coming into your company.  While some of you may know, some may not, there is White Hat SEO, which is Ethical Search Engine Optimization, and there is Black Hat SEO which is doing things the wrong way. Read More »