At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike. Other names and terms have worked themselves in many daily conversations: “Social Networking”, “Twitter”, “LinkedIn”, and “Web 2.0”, to name a few. Not everyone is entirely familiar with what these terms refer to, but if you own a business, or are involved marketing any sort of product or service, you definitely should. MySpace, Facebook, and other sites such as Twitter and LinkedIn are known as social networking sites; essentially a website in which an online community of individuals share information. The combination of social networking sites, along with other regularly updated information or file sharing sites, such as blogs and video sharing sites such as YouTube, are known as Web 2.0. For further clarification, you could say that websites in which the information rarely changes, such as a corporate website, is classified as Web 1.0 (even though there really isn’t such a term). But a website in which interaction with content and other visitors to the site is a key fundamental aspect, is a Web 2.0 site. Now that we understand the basic concept of Web 2.0 and social networking, let’s examine a few social networking sites in greater detail, and how they can benefit your business. Read More »