Pay Per Click Advertising (PPC) is a popular form of Internet marketing for many online companies. It provides a way to reach a huge audience in a matter of minutes. PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising. Read More »
Many are on the search for more affordable ways to advertise via the web. For any business whether large or small, getting ahead and keeping a competitive edge in today’s market takes strategy and “know how.” Pay Per Click Advertising is a great avenue if you want to achieve this goal. Having a guide to help you learn the ins and outs of Pay Per Click (PPC) isn’t such a bad idea either. Therefore, once you learn the basics, you’ll be on your way to better advertising. Read More »
Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies. One can very quickly spend a lot of money and have very little conversions to show for it. Over the last 6 years I have learned many techniques to help customers get the maximum ROI. Below are a few tips to help you get the most out of your pay per click marketing campaigns. Read More »
Pay Per Click advertising, a form of Internet Marketing, has become a phenomenon within the corporate world. This form of advertising is constantly being upgraded as the Internet’s business climate grows more competitive daily. Google Adwords Pay Per Click advertising tool is a very useful guide that estimates potential traffic to your site. Additionally it selects relevant keywords or phrases and their cost per click. In this article we’ll discuss Pay Per Clicks latest upgrades including the ability to search your keyword or phrase nationally or globally. One may also select a language preference, choose a specific category or use a traffic estimator. Keeping up to date with the various options available will help to pinpoint your target audience and help to achieve a more effective form of advertising. Read More »
We all know that Pay Per Click Advertising (PPC) can be a highly effective form of internet marketing with proven results. However, it doesn’t come without its own set of challenges. There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written. Read More »
Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012. Read More »
In China, 2011 was the Year of the Rabbit. If you run a small online business however, 2011 was most likely the Year of the Panda, algorithm that is. From early February many small business owners, regardless of specialty, endured Google’s rankings rollercoaster. For undisclosed reasons search engines (SEs) sporadically (and without warning) tweak their algorithms. These are the factors the engines use that combined with other elements, ultimately determine a site’s rank for a given keyword. Throughout the year, SEs altered these ‘formulas’ a total of 11 times. Need I tell you, it was not a happy year for many online businesses, regardless of their size, whose rankings tumbled, seemingly overnight. Read More »
Most people think of a Press release and think it is just a simple newsletter announcing some promotion or new product. Well, it is, but it is so much more than that. A Press Release can be a powerful tool that assists in SEO link building, brand awareness, as well as opens up opportunities for great sales leads. Read More »
If your website is your only business presence, the more important it becomes to ensure your site is fully optimized. In short, make every piece of website ‘real estate’ work to build your business. How? There are many, many ‘tricks of the trade’, which when combined can lead to higher rankings on search engines. It’s a very simple equation: Higher search engine rankings = more site visitors seeking your goods and services = more sales (conversion) = greater ROI. (And that’s a very beautiful thing!) Read More »
The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them. There is a fairly clear pattern that B2C sites are well ahead of B2B sites. We have seen some clients go from 4% in total visits just 18 months ago to 20% currently and rising. There are several good reasons this is happening, but it is important to look at your data and figure out if you should make plans to go mobile. If more than 10% of your visitors are mobile, you need to get going. If you have a mobile website, is it working? Read More »
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