Listen and Talk To The Experts

This is where the rubber meets the road as they say. Our staff of professionals as well as our clients come to this blog to read about what is current and what is changing on the internet. Let's face it if you don't keep up with the rapid changes you will be a dinosaur in two weeks! Join in and feel free to throw in your two cents. Often some of the best ideas come from a good old fashioned debate.

AWG Blog

5 Ways to Optimize Your Email Marketing for Smartphones

April 17th, 2015

More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.
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Embrace Long Page Scrolling in Web Design

April 3rd, 2015

The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website. Their primary concern is whether or not the user will know to scroll below the fold. Their uneasiness doesn’t surprise us, considering that their current website was built to comply with much older web standards. Luckily, we have research on our side to show our clients that there is no need to worry.
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Mobile Friendly Search Results

April 1st, 2015

Google’s latest algorithm update will be dropping April 21, 2015 In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able Read More
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Successful Brand Building

March 20th, 2015

A powerful brand accomplishes many things at once. It creates a solid emotional connection with its target audience, delivers clear and concise messaging, motivates the buyer or decision maker, and establishes or reinforces consumer brand loyalty.
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First CASL Fine — $1.1 Million

March 13th, 2015

The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.
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Internet Marketing Crash Course

March 6th, 2015

When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs. Below is a “crash course” guide on which elements of your website most likely need attention. Use these resources to help keep relevant site visitors and sales robust.
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Small Business: Making your website mobile-friendly to engage more customers

February 20th, 2015

Have a visible call to action and some sort of email capture. Calls to action can include “call now for additional information,” “learn more,” “click here,” “subscribe to our newsletter for instant savings,” etc., says Lisa M. DeMarco, brand marketing manager at Active Web Group, a Hauppauge-based digital marketing agency.
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Boosting Facebook Page Likes for Your Business

February 20th, 2015

Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips.
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Email Testing Basics: What You Need to Know

February 6th, 2015

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips. If executed correctly, the marketing insight and opportunities A/B testing reveals are too pivotal to ignore. Businesses can test several key areas, such as subject lines, personalized messages, “from” addresses, and more.
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Responsive Design Provides the Best User Experience

January 23rd, 2015

How can you enable your website visitors to find key information faster and easier? With so many different mobile devices and the increased use of Smartphones to access the web, it all comes down to responsive web design. Responsive design allows for site content to adapt and fit on almost any screen and device while providing visitors with an optimized user experience.
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