Pay-per-click advertising campaigns are an essential form of digital marketing for businesses who have a web presence. The purpose of PPC is to generate new website traffic all while creating a buzz about your brand, products, and services. The ultimate goal of PPC is to turn those visitors into new customers at a respectable conversion rate. Strategies for PPC marketing include finding your target audience, choosing and bidding on relevant keywords, and closely monitoring your cost of advertising (COA). While that sounds simple, there are many aspects that make this form of advertising very complex, but with the right tools and proper PPC management, pay per click advertising can be extremely rewarding.
There are several features to participate in the PPC platform. There is traditional PPC, Product Listing Ads (PLA’s), as well as Remarketing. A Pay-per-click platform means anytime your ad is displayed on a search engine and someone clicks on your ad and goes to your website, you are charged a cost per click (CPC) for each click thru. Advertisers bid on keywords that are relevant to their product, brand, or service to drive more relevant traffic.
Affordable PPC Management & Marketing
Active Web Group’s team of paid search specialists can provide PPC Management and advertising campaigns of any scope by utilizing the most effective keywords, writing top-quality content and working with you to develop compelling incentives for site visitors.
Experience a greater Return on Investment (ROI) and increase your online visibility and brand recognition with PPC Management by Active Web Group. Our experts build successful campaigns that produce the best results for your advertising dollar. Receive rapid implementation of lucrative PPC Management advertising campaigns that require little or no change to your current site’s content.
Active Web Group’s PPC Management team will provide:
- Direction on the ideal spend per visitor
- Most effective keywords and phrases to attract those visitors
- Accurate descriptions to filter high-quality visitors
- Ongoing PPC campaign management for continual improvement