If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day’s to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating. If you are getting a good amount of traffic to your website, then it’s a good idea, to take a look at your conversion rates of your E-Commerce cart, or your lead generation sites.
1. If you want to test something, remember to test only one or two things at a time. Changing your “contact us” to a different color or moving it around with also changing image and catchphrase, you’re not really going to know what is working for you. Always Remember, K.I.S.S.
2. Keep your site uniform. Having sites, within sub sites, and checking different things out or having different designers work on different pages, can cause user confusion and more importantly, frustration.
3. Never, ever ever make a decision without enough historical data. Make sure you’ve let it run for a long enough period of time to make the best, accurate determination of how to proceed further.
For more information on how to increase your conversion rate, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!