What is Social Media Marketing?

Social Media Marketing uses social networks, such as blogs and popular social media platforms to support marketing campaigns, generate sales, further public relations, and to provide better customer service. ‘Social Media’ provides online interactive forums with information geared to encourage users to talk, participate, share, and network. Some of the most common Social Media Marketing platforms are Twitter, Facebook, Instagram, LinkedIn and Pinterest.

A complete Social Media analysis will support your public relations efforts and market your brand using the right mix of Social Media channels to obtain links, create conversation with users, and increase website traffic. Social media is an underutilized digital marketing tool as many do not appreciate its value, or mistakenly believe than anyone can do it. However, when correctly applied and maintained, no other current promotional method can drive large amounts of visitors to your website as quickly and as cost-effectively.

Categories for a Successful Social Media Strategy

The development of Social Media on the personal as well as the business level has created a noticeable shift in the way businesses and consumers interact. Social Media can be divided into five distinct categories:

  • Brand-focused Content Planning & Generation
  • Sponsored Post Development
  • Social Profile Optimization
  • Community Management
  • Online Reputation Management



According to a recent Razorfish report, “65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand. ” Additionally, “97% of that group said that their digital experience influenced their decision whether or not to purchase a product or service.”
Active Web Group understands the value of Social Media Marketing. Our seasoned pros will devise a strategy that will effectively promote your website, business, or brand throughout the selected social media channels.

Let AWG Draft a Social Media Marketing Proposal for Your Business

What can you expect from an Active Web Group Social Media campaign? We begin by performing a Social Media Analysis then develop an action plan that utilizes the right social media outlets to further your business. Our Social Media team will assist you to increase awareness for your brand through AWG’s directed Social Media analysis. Engage your customers. Contact Active Web Group for a Social Media Marketing Proposal today.