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What is Social Media Marketing?

Social Media Marketing uses social networks, such as blogs and popular social networking platforms, to support marketing campaigns, generate sales, further public relations and to provide customer service. Social Media refers to a group of digital properties that provide online interactive forums to encourage users to talk, participate, share and network. Some of the most common Social Media Marketing platforms are Twitter/X, Instagram, Facebook, and LinkedIn and Pinterest.

A sound Social Media strategy involves supporting your public relations efforts and marketing your brand through the right mix of Social Media channels to obtain links, create conversations with users, and to increase website traffic. Social Media however, is a misunderstood digital marketing tool. In fact, no other current promotional method can drive large numbers of qualified visitors to your website as quickly and economically.

Why is Social Media Important for Your Business?

• 65% of consumers report having had a digital experience that either positively or negatively changed their opinion about a brand.
• 97% of that group said that their digital experience influenced their decision whether or not to purchase a product or service.

Here’s how Social Media strategies work:

• Through brand-focused Content Planning & Generation
• Sponsored Post Development
• Social Profile Optimization
• Community Management
• Online Reputation Management

Active Web Group will assist any business to understand the value of Social Media Marketing and will help create content that will effectively promote your website, business or brand throughout the selected social media channels.