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Repair, Build, Monitor, and Protect Your Brand’s Online Reputation!

In recent years it has become second nature for American consumers to review and provide their feedback online. That’s why it’s important for brands to safeguard and to monitor these potential minefields of public opinion. Increasingly, consumers’ shopping habits are greatly influenced by a company's perceived online reputation as demonstrated by these reviews. Not all online postings are authentic, deserved, or even credible, however. Unscrupulous competitors, and unreasonable customers among others will continually post negative reviews online with little concern for their impact or outcome. These actions necessitate the diligent monitoring and subsequent maintenance of online business reputations. Negative perceptions will harm a company's performance and that is a risk no business or brand can afford.

Active Web Group provides highly effective Online Reputation Management Services (ORM) to initiate ‘damage control’ while bolstering your brand’s perceived value to prospects, consumers, and customers. We offer a three-step approach that includes:

Repair Your Reputation
  • Eliminate Negative Content
  • Reduce Negative Impact
  • Promote Brand's Attributes
  • Increase Brand Awareness
Build Your Reputation
  • Provide Targeted Demographic Marketing
  • Increase Positive Reviews
  • Extend Brand's Reach
  • Increase Brand Loyalty
Monitor Your Reputation
  • Expand Customer Base
  • Intercept Negative Reviews
  • Increase Quality Score
  • Assess/Modify Initiative Performance

* Source: "Poll: 93% of Respondents Check Reviews Before Dining or Shopping." Street Fight, 2012; Available from: http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/. ** Source: Anderson, M. "Local Consumer Review Survey." 2012; Available from: http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 *** Source: "Online Influence Trend Tracker." Cone Communications, 2011; Available from: http://www.conecomm.com/2011coneonlineinfluencetrendtracker.

Our service includes

Monitor Online Reputation

24/7 monitoring of the online reputation of your brand across the internet

Reputation Management Assistance

Assist you in addressing content or reviews which are potentially damaging

Highlight Positive Search Results

Actively suppress negative search results, while highlighting positive company experiences

Active Web Group’s ORM Services will:

  • Monitor your brand’s online reputation across the internet 24/7/365
  • Provide guidance so you can quickly address negative content or potentially damaging reviews
  • Actively suppress negative search results, while highlighting positive company experiences

Reputation management is widely regarded as one of the most important business resources to gain an edge in a fiercely competitive market or industry. Professional Reputation Management Services from Active Web Group will also strongly reinforce and aid your corporate branding initiatives.

This strategy will play a paramount role and assist your business to meet its marketing and communication objectives, thereby increasing its profits and market share.

An important but often overlooked additional benefit of reputation management is the active management of staff confidence. A negative online reputation may cripple employee morale, increase staff turnover, and could even deter high-quality future applicants.

Diligent reputation management practices are no longer a luxury, but an absolute necessity. Let Active Web Group become the online watchdog to preserve and protect your hard-earned company name!