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Reputation Management

  • Online Reputation Management Services
    Fake reviews fabricated by competitors and rants by disgruntled former employees can negatively impact how prospects and customers see your business. Our team will protect your brand, profits, and your online reputation against current and future attacks.
  • Corporate Reputation Management
    Your Brand’s identity is tied to its reputation. Allow us to monitor, watchguard, and remediate all potential and real threats to the success and future of your online enterprise.

Repair, Build, Monitor, and Protect Your Brand's Online Reputation!

It's second nature for American consumers to review and provide online feedback. That's why it's important for brands to safeguard their online identity by monitoring these potential minefields of public opinion. Increasingly, consumers' shopping habits are greatly influenced by a company's perceived online reputation as demonstrated by these reviews. Here's the problem: Not all online postings are authentic, deserved, or even credible. Every system can be gamed and unscrupulous competitors, and unreasonable customers among others will continually post negative reviews online with little concern for their impact or outcome. These actions necessitate diligent monitoring and subsequent remediation measures and maintenance of online business reputations. Bottom line: Negative perceptions harm a company's performance and that's a risk no business or brand can afford. That's why it is necessary to allocate a percentage of your content marketing budget for professional Online Reputation Management services.

Active Web Group provides highly effective Online Reputation Management (ORM) to initiate 'damage control' while bolstering your brand's perceived value to prospects, consumers, and customers through successful content marketing techniques. We offer a three-step approach that includes:

Repair Your Reputation
  • Eliminate Negative Content
  • Reduce Negative Impact
  • Promote Brand's Attributes
  • Increase Brand Awareness
Build Your Reputation
  • Provide Targeted Demographic Marketing
  • Increase Positive Reviews
  • Extend Brand's Reach
  • Increase Brand Loyalty
Monitor Your Reputation
  • Expand Customer Base
  • Intercept Negative Reviews
  • Increase Quality Score
  • Assess/Modify Initiative Performance

* Source: "Poll: 93% of Respondents Check Reviews Before Dining or Shopping." Street Fight, 2012; Available from: http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/. ** Source: Anderson, M. "Local Consumer Review Survey." 2012; Available from: http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152 *** Source: "Online Influence Trend Tracker." Cone Communications, 2011; Available from: http://www.conecomm.com/2011coneonlineinfluencetrendtracker.

Our service includes

Monitor Online Reputation

24/7 monitoring of the online reputation of your brand across the internet

Reputation Management Assistance

Assist you in addressing content or reviews which are potentially damaging

Highlight Positive Search Results

Actively suppress negative search results, while highlighting positive company experiences

Active Web Group's ORM Services will:

  • 24/7 monitoring of the online reputation of your brand across the internet
  • Assist you in addressing content or reviews which are potentially damaging
  • Actively suppress negative results, while highlighting positive company experiences

Reputation management is widely regarded as one of the most important business resources to gain an edge in a fiercely competitive market or industry. Professional Reputation Management from Active Web Group will also strongly reinforce and aid your corporate branding initiatives.

This strategy will play a paramount role and assist your business to meet its marketing and communication objectives, thereby increasing its profits and market share.

An important but often overlooked additional benefit of reputation management as part of your brand’s content marketing strategy, is the active management of staff confidence. A negative online reputation may cripple employee morale, increase staff turnover, and could even deter high-quality future applicants.

Diligent reputation management practices are no longer a luxury, but an absolute necessity. Let Active Web Group become the online watchdog to preserve and protect your hard-earned company name!