In 2014 a Forbes’ article urged online business owners to make Search Engine Optimization (SEO) a part of their business model. The author cited several reasons why a solid SEO strategy would assist businesses to achieve their goals. Among them, Forbes noted SEO’s cost-effectiveness, as well as its dominance on the Search Engine Results Pages... Read More
Search Engine Optimization
Why SEO Must Be Considered When Designing a New Website
February 22nd, 2018
Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More
Introducing Google’s Elevator Mentor Program
November 22nd, 2017
In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More
Top SEO Mistakes to Avoid
March 17th, 2017
Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More
Local SEO – Why Keywords Matter
June 27th, 2016
For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More
What You Need To Know About the AdWords Update
June 16th, 2016
Google has announced some major updates for AdWords that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital ad... Read More
ROI vs. KPIs
June 10th, 2016
To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More
Reaching Your Customers in a Content Saturated World
May 26th, 2016
Websites – The Internet is Full of Them In an online world that offers numerous solutions to any given problem, businesses must use every advantage available to make a connection with potential customers. The goal is to establish a relationship of sincerity and trust over their competitors. Websites are the ideal medium. Through different advertising... Read More
AWG’s 2015 Webinars – All in One Place!
December 2nd, 2015
Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.
Incorporating Digital Strategy into Traditional Marketing
November 6th, 2015
It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?