As a business owner, you’re likely utilizing multiple social media platforms and online channels in order to connect with your customers. Your priority with these efforts is to truly resonate with your target audience so you can create a better relationship with your client base. Engagement on social media is one of the most effective... Read More
Search Engine Optimization
What you should know about Google’s SEO link-building best practices
May 1st, 2023
If you’re a brand owner, you likely understand the importance of search engine optimization (SEO) for your website and other online channels. One of the most integral aspects of implementing successful SEO strategies is high-quality link building that directs back to your site. While this might sound like a simple process, this isn’t necessarily true. ... Read More
SEO and ChatGPT: How to improve your site performance with an AI chatbot
April 3rd, 2023
As a business owner currently employing multiple online channels, SEO is your best friend. While you might think you have a good grasp on SEO and how it works, the ever-changing nature of search engine algorithms makes it hard to keep up. Search engines are purposely evolving their algorithms rapidly in an attempt to keep... Read More
3 Reasons to Use Video Content to Help Support your SEO Strategies
March 15th, 2023
The digital world is constantly changing, and this is one of the main reasons why your marketing and SEO efforts should incorporate a certain level of fluidity. One element of brand awareness and online marketing that has gained major traction in recent years is video content. If you’re already investing money into digital marketing, fluidity... Read More
The Balance of Organic SEO and Pay Per Click
February 7th, 2023
Understanding how organic SEO efforts should work alongside Pay Per Click advertising is important to create a cohesive online marketing strategy. Many companies tend to focus on one over the other when they, in reality, have very different strengths (and weaknesses) when it comes to generating meaningful online traffic. Both of these channels are powerful... Read More
Using Twitter SEO to Improve Google Search Visibility
November 7th, 2022
For over a decade, Social Media outlets have proven their worth in furthering your brand. It quickly became a powerful marketing platform for businesses. AWG deftly utilizes the best Social Media tactics to enable our clients to connect with customers, build relationships, and promote their brand. However, they can also assist your Search Engine Optimization... Read More
Preparing for Google Analytics 4
September 7th, 2022
Across the globe, digital marketers are getting ready for Google Analytics 4. Since its inception over 18 years ago, the digital marketing industry has focused on improving what came to be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks... Read More
Benefits of an E-A-T Audit for Your Website
August 26th, 2022
Just about all of us like to E-A-T, but Google especially. What E-A-T stands for is Expertise, Authoritativeness, and Trustworthiness. With an avalanche of information on the Internet, some valid, some not, these concepts guide users to find sites with quality information not disinformation. Now, to complicate matters: it is a concept, not a ranking... Read More
What Content Should B2B & B2C Companies Prioritize?
July 6th, 2022
Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their... Read More
How Marketers Can Prepare For Google’s Algorithm Update
January 28th, 2022
In a climate where individuals rely on search engines like Google to find information from virtually anywhere, companies around the world are seizing the opportunity to capitalize. This is accomplished by optimizing one’s website for the keywords their potential customers are more likely to search for, which works to enhance relevant visibility among potential new... Read More
