Search Engine Optimization

What Google’s BERT Update Means to Your Business

November 14th, 2019

Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More

Google to Stop Indexing Content Within Flash

November 8th, 2019

News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More

Avoiding Google Penalties in 2020

October 23rd, 2019

Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding text can harm your... Read More

Is Your Website Content Optimized for Voice Search?

September 6th, 2019

Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast.  Just what is... Read More

How is Google’s Mobile-First Index Impacting Your Business?

August 23rd, 2019

Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business  to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness... Read More

How To Make The Most With Google Keyword Planner

July 12th, 2019

Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as... Read More

The Benefits of Bing and MSN SEO

May 16th, 2019

Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those... Read More

8 Vital Link Building Tips

March 18th, 2019

Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The... Read More

How To Get More From AMP

February 26th, 2019

For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle... Read More

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More

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