What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More
Search Engine Optimization
What is Relevant Content and How Does It Benefit My Online Business?
May 12th, 2018
For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More
How SEO Can Grow Your Manufacturing Business
April 6th, 2018
SEO 101 for Manufacturers Manufacturers with an online presence need SEO. SEO, or Search Engine Optimization, is an ongoing series of on- and off-site strategies and initiatives aimed at making a website more visible (via keyword rankings) on search engines like Google, Bing, and Yahoo. The higher a site ranks for a keyword that aptly... Read More
How Does SEO Fit into My Online Business Model?
March 8th, 2018
In 2014 a Forbes’ article urged online business owners to make Search Engine Optimization (SEO) a part of their business model. The author cited several reasons why a solid SEO strategy would assist businesses to achieve their goals. Among them, Forbes noted SEO’s cost-effectiveness, as well as its dominance on the Search Engine Results Pages... Read More
Why SEO Must Be Considered When Designing a New Website
February 22nd, 2018
Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More
What you need to know about Google’s Mobile First Index
January 15th, 2018
For several years now, fewer and fewer consumers have been using desktop computers to perform their daily online tasks. Over two years ago smartphone and tablet users eclipsed desktop users and that percentage keeps growing. In 2014 savvy online business owners saw the future of ecommerce and raced to upgrade their websites to facilitate the... Read More
Top SEO Mistakes to Avoid
March 17th, 2017
Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More
Local SEO – Why Keywords Matter
June 27th, 2016
For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More
What You Need To Know About the Google Ads Update
June 16th, 2016
Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital... Read More
ROI vs. KPIs
June 10th, 2016
To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More