Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More
Search Engine Optimization
Why do I need to invest in digital marketing every month
September 3rd, 2020
Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased... Read More
Google Tag Manager: A Powerful Tool For Digital Marketers
July 15th, 2020
Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers. As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent. Let’s start by simplifying the Google Tag Manager (GTM) function... Read More
How a Competitor Analysis Can Improve Your SEO
June 17th, 2020
If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More
Navigating Digital Marketing During COVID-19
April 28th, 2020
As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
Why Every New Website Needs An SEO Setup
March 20th, 2020
Why Every New Website Needs an SEO Setup As a Digital Marketing professional, when I speak with business owners about a new website for their online enterprise, I’m asked a lot of questions about why my agency includes a Search Engine Optimization (SEO) setup, what it is, what that entails, and why. It’s important for... Read More
Is Your Website ADA Compliant?
February 18th, 2020
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More
5 SEO Practices That Won’t Work in 2020
December 27th, 2019
Most web-based business owners are aware that their sites need Search Engine Optimization (SEO) to remain competitive. But few would be aware that the digital landscape changes constantly, therefore many of yesterday’s initiatives are ineffective today. Not only is money spent on obsolete tactics is money wasted, but continued use of some of these techniques... Read More
How Can My Business Get in On the Growing Voice Search Trend?
November 25th, 2019
We have mobile users to thank for the growing voice search trend. Voice assistants are standard features on smartphones, tablets, and, of course, smart speakers such as the Amazon Echo and Google Home. The question is, what can online business owners do to get in on this trend that is quickly becoming a fixture in... Read More
What Google’s BERT Update Means to Your Business
November 14th, 2019
Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More
