Search Engine Optimization

Introducing Google’s Elevator Mentor Program

November 22nd, 2017

In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More

Top SEO Mistakes to Avoid

March 17th, 2017

Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More

Local SEO – Why Keywords Matter

June 27th, 2016

For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More

What You Need To Know About the AdWords Update

June 16th, 2016

Google has announced some major updates for AdWords that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital ad... Read More

ROI vs. KPIs

June 10th, 2016

To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More

Reaching Your Customers in a Content Saturated World

May 26th, 2016

Websites – The Internet is Full of Them In an online world that offers numerous solutions to any given problem, businesses must use every advantage available to make a connection with potential customers. The goal is to establish a relationship of sincerity and trust over their competitors. Websites are the ideal medium. Through different advertising... Read More

AWG’s 2015 Webinars – All in One Place!

December 2nd, 2015

Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.

Incorporating Digital Strategy into Traditional Marketing

November 6th, 2015

It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?

5 SEO Tools You Should Be Using For Your Website ​

October 20th, 2015

Before you launch your new website, make sure that these 5 SEO tools are connected to your site. They will help provide you with invaluable information that can help you to improve site content, increase traffic to your site, and improve your goal conversion rates.

There Are Different Types of SEO?

June 11th, 2015

To the uninitiated, there is only one kind of SEO (search engine optimization). The reality is that there are several different kinds and in different categories. Understanding the differences can offer you better insight into what your website needs and how to go about it.

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