Search Engine Optimization

The Benefits of Bing and MSN SEO

May 16th, 2019

Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those... Read More

8 Vital Link Building Tips

March 18th, 2019

Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The... Read More

How To Get More From AMP

February 26th, 2019

For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle... Read More

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More

Why Content Marketing and Link Building Work in Perfect Harmony

August 16th, 2018

What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More

Why Ranking #1 Isn’t The Most Important Thing Anymore

June 4th, 2018

Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More

What is Relevant Content and How Does It Benefit My Online Business?

May 12th, 2018

For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More

How SEO Can Grow Your Manufacturing Business

April 6th, 2018

SEO 101 for Manufacturers Manufacturers with an online presence need SEO. SEO, or Search Engine Optimization, is an ongoing series of on- and off-site strategies and initiatives aimed at making a website more visible (via keyword rankings) on search engines like Google, Bing, and Yahoo. The higher a site ranks for a keyword that aptly... Read More

How Does SEO Fit into My Online Business Model?

March 8th, 2018

In 2014 a Forbes’ article urged online business owners to make Search Engine Optimization (SEO) a part of their business model. The author cited several reasons why a solid SEO strategy would assist businesses to achieve their goals. Among them, Forbes noted SEO’s cost-effectiveness, as well as its dominance on the Search Engine Results Pages... Read More

Why SEO Must Be Considered When Designing a New Website

February 22nd, 2018

Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More

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