Search Engine Optimization

URL Structure Matters

April 10th, 2014

When your website is your only business presence it is even more important to ensure that your website is fully optimized. This article is the first in a series discussing aspects of site optimization and what Active Web Group can do to help your site to gain traction in the Search Engine Result Pages (SERPs). One of the aspects of a website that will impact it’s rankings and must be inspected is a site’s link structure.

Do I Need a Facebook Account For My Business?

February 27th, 2014

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

How to Help Your Business Rank for Local Search Terms

January 6th, 2014

When the internet was in its early days and eCommerce was just starting to gain momentum, one of its most appealing aspects was that it leveled the playing field between big chains and small local businesses. However as big online retailers like Amazon moved in, many local businesses were pushed off the first page of Google. In this post we're going to be looking at what local businesses can do to help their business rank for more searches.

How To Hire The Right Internet Marketing Specialist

December 19th, 2013

If you’ve reached the point of a hiring a SEO consultant to help update your website, then you want to make sure that you hire the right kind of SEO for your needs. With all of the changes that have been made to the SEO landscape this past year, there have been many different stances taken on whether or not the SEO field itself has taken a backseat to other types of marketing. SEO, now being referred to by some as internet marketing a continually evolving field of work and you’ll want to ensure that you hire the best White Hat SEO in the field.

Does My Site Need Mobile SEO?

November 25th, 2013

SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.

How to Track Site Performance Post Hummingbird

October 29th, 2013

Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More

Bigger Isn’t Always Better

October 10th, 2013

When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.

Are You Following Google’s Advice?

September 11th, 2013

Google's recent ranking advice is almost accurate. There is a big difference between creating a site that people want to use and share and creating a site that people do use and share.

The Value of Natural Search

September 4th, 2013

There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website.

Traditional Link Building Is Over

August 22nd, 2013

Today’s link building is a very different process than what it used to be. In a post-penguin world, Search Engine Marketers (SEMs) cannot drop a healthy portion of their marketing budget on snatching up links from websites across the web and expect their websites to climb to the top of the Google Search Results. SEMs must be extremely careful with which sites they intentionally build relationships with. Even though links are at the core of the ranking algorithm, Google is showing a weighted preference for “fresh”, or current, material. There’s no way to get fresher links than social media. If you’ve already attempted gaining social links and your site still isn’t ranking, your site may be falling short on other core values that search providers are scrutinizing.

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