Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that […]
News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some […]
Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding text can harm your […]
Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is […]
Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness […]
Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as […]
Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those […]
Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The […]
For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle […]
It may be difficult to gauge whether or not your existing digital marketing efforts are working. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is via an increase […]
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