Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More
How To Reduce Bounce Rate Your website traffic is only valuable if it furthers your business objectives. Learn how to filter out the fluff and get the most from your website traffic by reducing your bounce rates! Let’s start by identifying what a bounce actually is. According to Google, “A bounce is a single-page session... Read More
From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
As marketers, we’re always looking for new ways to entice users to engage with our content. Whether for a client or our own agency, the mission to drive more traffic and have more site visitors click on calls-to-actions (CTAs) or fill out a form is rarely at a standstill.
Here at Active Web Group we are giving new meaning to the term summer school. Starting last month, our three-part webinar series is designed to give you insights on topics we are asked to comment on most often.
Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.
Your website is the digital face of your business. Whether you run a boutique business or large corporation, forms that appear on your site must be designed to capture customer attention and information and to boost conversions. There’s no one-form-fits-all-design, so when determining what type of form you’ll have on your website, keep asking the question, “Why would a visitor fill it out?”
SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.
Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More
When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.