Conversion Optimization

Why Aren’t My Landing Pages Converting?

September 10th, 2021

What’s worse than investing in a high-quality landing page… only for it to not convert leads into business? The worst part? There are so many simultaneous moving parts that finding the weakest link in your chain of conversions can take days, if not longer. And the cold, hard truth is, most businesses simply aren’t equipped... Read More

5 Ways to Optimize Product Pages

August 13th, 2021

In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as... Read More

How a Competitor Analysis Can Improve Your SEO

June 17th, 2020

If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More

7 Ways To Optimize Your Landing Pages

February 14th, 2019

Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More

8 Methods For Reducing Bounce Rate

December 28th, 2018

How To Reduce Bounce Rate Your website traffic is only valuable if it furthers your business objectives. Learn how to filter out the fluff and get the most from your website traffic by reducing your bounce rates! Let’s start by identifying what a bounce actually is. According to Google, “A bounce is a single-page session... Read More

5 Ways to Improve Your Landing Pages

September 8th, 2016

The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. Improve My Landing Pages

5 Things You’re Probably Doing Wrong With Digital Marketing

April 15th, 2016

It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.

Create Landing Pages That Convert

February 11th, 2016

Conversion Rate Optimization, also known as CRO, is crucial element of any website, yet often it is half-hearted or completely forgotten altogether. According to Venture Beat, “[CRO is] the marketing equivalent of the smart salesperson that spends 80% of his or her time working on existing customers, rather than the colleague that chases across the country trying to find all new business.” This can be especially true with landing pages.

How to Create Your Social Media Tone of Voice

November 20th, 2015

From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.

Creating Conversion Optimization Opportunities with CSS3 Animation

August 27th, 2015

As marketers, we’re always looking for new ways to entice users to engage with our content. Whether for a client or our own agency, the mission to drive more traffic and have more site visitors click on calls-to-actions (CTAs) or fill out a form is rarely at a standstill.

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