Email Marketing

How to Set Your Email Marketing Budget

August 22nd, 2016

Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget us too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these 4 steps to maximize profits and ensure your business gets the most for your investment.

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See How Email Marketing Can Boost Your ROI

5 Steps to Tracking User-Activity for Optimal Email Marketing Results

July 14th, 2016

Optimal Email Marketing Results

Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as

  • How much time the user spent on the given page
  • Where the user eventually clicked
  • What page(s) they visited after your landing page
  • How much was purchased

This is all valuable information required to craft the most effective emails because they indicate the strengths and weaknesses of your messaging or discount. Without the right data, how can you be confident that you’re allocating your time to the right cause?

Step 1: Collect the Right Data

This is a straight-forward step. With software like Google Analytics, you’re given the resources to read how your websites are performing. After setting your website up with Google Analytics (for free) you’ll be able to track and modify campaign codes to get the stats needed to optimize your email marketing.

Step 2: Analyze Your Data

The next step is to analyze the data to find what is or isn’t working. For instance: if your emails are showing promising open and click-through rates, but low conversions, there is likely a problem with the calls-to-action or the overall design of your landing page(s).

Step 3: Implement Changes

With potential problems identified, you can now use your data to make a change. Implementing small changes based on your data is a sure way to improve results over time. Just note that you should only change one thing at time, so you can measure what is having the biggest impact.

Step 4: Test

The best way to get actionable data is with proper A/B testing. Test just one thing at a time, and identify the purpose and parameters of the test before you start. Let’s say you move in another direction with your subject lines – this should directly impact your open rate. If you see an increase or decrease in open rate during A/B testing, you’ll know exactly why. Just be sure to keep send times, contact lists, and other potential factors constant to ensure that they aren’t influencing your results (think about independent and dependent variables).

Step 5: Repeat

The importance of repetition cannot be overstated when it comes to testing. The larger the sample size, the more reliable your data will be. The performance of some emails will astound you, while others will cause you to scratch your head – it’s important not to sweat the small stuff.

When it comes to long-term testing, you should be looking for consistent changes that come as a result of the tweaks you have made. These shifts in data will give you additional information for making even more changes. These slow, yet steady changes will lead to constantly increasing results.

Data Drives Profits

By following the data, you can increase sales, and your emails will gain effectiveness over time. Email marketing is not only great for increasing sales to new customers; it will also turn some of them into repeat customers. With everything said and done, effective email marketing is only possible when you analyze the data and utilize it to implement positive changes overtime.

Increasing Sales and Customer Loyalty with Email

March 8th, 2016

While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.

Reinvigorating Your Email Marketing Strategy

December 29th, 2015

People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.

5 Tips for Crafting Email Subject Lines

September 14th, 2015

Email marketing is an important part of any digital campaign; and as time goes on, the stakes get higher. 35% of email recipients open their emails based on subject line alone, while 69% report an email as spam based simply on the subject line.

5 Ways to Optimize Your Email Marketing for Smartphones

April 17th, 2015

More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.

First CASL Fine — $1.1 Million

March 13th, 2015

The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.

Email Testing Basics: What You Need to Know

February 6th, 2015

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips.

Build a Better Email List Today

January 9th, 2015

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention.

How to Achieve Higher Email Open Rates

December 3rd, 2014

You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. While email marketing isn't an exact science, there are several strategies you can implement to generate higher email open rates and email marketing success.

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