Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look... Read More
Email Marketing
Why is CCPA Important to My Business
July 1st, 2020
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More
Navigating Digital Marketing During COVID-19
April 28th, 2020
As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
6 Steps To Powerful Email Marketing
January 31st, 2020
Over the years we’ve noticed a few common email marketing pitfalls that new clients tend to experience. These obstacles often leave businesses dazed and confused, so we thought we’d set the record straight. Set Your Goals Arbitrarily sending emails will get you nowhere. As with all other marketing functions, you have to set your goals... Read More
Why Automation is Essential for Email Marketing
November 8th, 2018
On a daily basis, new competitors step into the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking... Read More
How to Write Better Subject Lines
June 27th, 2018
Email Marketing can be one of the most profitable digital marketing practices, but only when it’s done correctly. One incredibly important part of a successful email blast is having a strong subject line. The role of the subject line is to grab attention and encourage people to open your email. If Email Marketing is a... Read More
How to Write an Engaging Newsletter
March 15th, 2018
There’s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We’re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In... Read More
How to Set Your Email Marketing Budget
August 22nd, 2016
Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget is too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More
5 Steps to Tracking User-Activity for Optimal Email Marketing Results
July 14th, 2016
Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your... Read More
5 Things You’re Probably Doing Wrong With Digital Marketing
April 15th, 2016
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
