Fifteen years ago most people researched where to buy an item and made their purchases in brick and mortar stores. Today nearly everyone shops online for some if not all of their goods and services – including perishable items such as groceries and medications. E-Commerce is evolving from making a simple purchase online to something more strategic to reach consumers and influence their buying decisions. Sound E-Commerce begins with a site whose functionality has been thought through entirely and is both designed and built to function and scale as circumstances require.
The process begins with an understanding of the client’s requirements but development does not cease when the site goes live. E-Commerce web development involves site maintenance and updates as consumer requirements demand. Active Web Group’s team of web development professionals collaborate with our clients to determine their E-Commerce needs and craft websites that fulfill their stated objectives and serve their customers well.
E-Commerce Web Platforms Development
The most important first step of a successful E-Commerce solution for an online business is to select the appropriate E-Commerce platform. Active Web Group offers three main platforms to fit every size business: WordPress E-Commerce, Magento E-Commerce, and Custom E-Commerce Development. AWG’s web developers can readily determine which of these solutions is best suited for your current business needs and budget requirements.
WordPress E-Commerce offers the most inexpensive solution and enables our developers to build a site quickly and easily. WordPress E-Commerce is perfect for small businesses with simple products and relatively low transaction volumes.
Magento E-Commerce is a robust scalable solution that can be used for almost any size business. Pricing starts at a fairly low level and rises based on how much custom work is required suit your business. Magento E-Commerce offers greater code flexibility than WordPress. The product is constantly updated with new options, which can greatly reduce future maintenance costs. The Magento platform can be used for small to very large businesses and can handle huge numbers of transactions.
Custom E-Commerce Platform Development
Custom E-Commerce Development has many advantages and is the typical choice of enterprise level or larger companies. Active Web Group designs custom shopping cart solutions with an enormous amount of flexibility and integration with a business’s current systems. Often integration, including feeds, promotional and price control as well as special inventory considerations are needed. When a business needs an E-Commerce shopping cart to be extremely flexible, Active Web Group builds it for them from the ground up. Our shopping cart development can include complex quoting systems, as well as unique marketing innovations.
Hosted E-Commerce is becoming more and more popular. Active Web Group has designed custom E-Commerce sites that are able to support unlimited store fronts. For a fraction of the price of a custom E-Commerce Web Development or even a Magento E-Commerce solution, a client site can utilize the facilities of both options. Maintenance costs are lower and the platform is constantly upgraded at no charge. The difference is that with this solution, the business does not buy the code. They rent the store rather than buy. There is a great deal of flexibility in this solution and it enables a client to invest more in marketing rather than owning the programming code. One of the greatest advantages of this solution is that it gives a business owner the opportunity to own the code if they wish later. It is similar to a rent with an option to buy and enables them to opt in now and purchase later as their business grows. Active Web Group is a thought leader in the digital marketing industry. Arrange a consultation with our E-Commerce Development team to explore options for your online business today!