Search engine optimization services cover a myriad of disciplines and executing them correctly is often more art than science. When pursuing an agency for SEO services, there are a few key criteria that should be met to ensure a successful digital marketing strategy. SEO services should always follow best practices – as shortcuts and quick fixes could hurt your rankings (think bulk link buying).
A capable search engine optimization service provider should have a broad understanding of how these efforts are interwoven with each other including organic content management, social media marketing, Pay Per Click, and responsible link building.