Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used. Success... Read More
Pay Per Click Advertising
Using Remarketing to Boost Conversions
September 17th, 2019
Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue. With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear... Read More
How To Make The Most With Google Keyword Planner
July 12th, 2019
Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as... Read More
The Formula For a Strong Google Ads Campaign
May 24th, 2019
There are no magic bullets to creating a successful Google Ads campaign. Many who run their own PPC campaigns make a chief tactical error. They think that optimization is carried out solely on the ads themselves. Actually, due diligence permeates every aspect of a Google Ads campaign. So rather than jump in and start crafting... Read More
6 Reasons to Never Search For Your Own Google Ads
April 29th, 2019
Remember when you were a kid and your mother told you not to touch something? To you that was an invitation to do just that. And when you did, there were consequences for your actions. Well, online advertisements come with that ‘hands off’ caveat as well. Today, when you hire an agency to help you... Read More
The Recipe for a Great Advertisement
July 9th, 2018
Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More
Why Ranking #1 Isn’t The Most Important Thing Anymore
June 4th, 2018
Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More
Why You Need PPC with SEO
August 5th, 2017
Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More
What You Need To Know About the Google Ads Update
June 16th, 2016
Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital... Read More
5 Things You’re Probably Doing Wrong With Digital Marketing
April 15th, 2016
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.