Understanding how organic SEO efforts should work alongside Pay Per Click advertising is important to create a cohesive online marketing strategy. Many companies tend to focus on one over the other when they, in reality, have very different strengths (and weaknesses) when it comes to generating meaningful online traffic. Both of these channels are powerful... Read More
Pay Per Click Advertising
Updating Your Google PPC to Performance Max
October 24th, 2022
You’ve doubtless heard the buzz about Google’s new Pay Per Click upgrade, Performance Max. Earlier this year, Google announced that its Local and Smart Shopping are about to be superseded with this new tool, which for some, began to roll out in late summer. Essentially, Performance Max is designed to deliver what its name promises... Read More
Preparing for Google Analytics 4
September 7th, 2022
Across the globe, digital marketers are getting ready for Google Analytics 4. Since its inception over 18 years ago, the digital marketing industry has focused on improving what came to be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks... Read More
Goal-Setting For a Winning Campaign
March 4th, 2022
Everyone wants their campaign to be a winner, but as you probably know, most aren’t. This is for a multitude of reasons – largely because we can’t all be winners. In fact, most campaigns are doomed from the beginning. The main reason? Because they don’t set the right goals. Here’s what you can do to... Read More
The Fundamentals of Paid Search
February 10th, 2022
We’re at a point and time where virtually everyone uses popular search engines like Google to find what they’re looking for – whether that be the answer to a quick question or information regarding business. And as you probably know, organically ranking for competitive terms requires time, expertise, man-power and a solid budget, topped off... Read More
Copywriting & The Art of Persuasion
December 10th, 2021
Behind every great website, every great advertising campaign and any other great piece of marketing material is an idea that sticks. To communicate this idea in a way that resonates is with powerful copy. However, copy that communicates and copy that sells are not the same thing — it takes next-level skills to persuade someone... Read More
Changes to Google Search Terms Reports + What They Mean
October 14th, 2021
Google recently announced that it will be making changes to its search term report. More specifically, they’re changing the way they show historical data for queries that yield impressions, but no clicks for both Search and Dynamic Search Ads campaigns. Additionally, Google will be removing all historical query data collected before September 2020 that fail... Read More
Creating a Conversion-Focused Paid Search Campaign
June 23rd, 2021
While it has been practiced for years, there’s still a lot we’re learning about paid search. After all, there’s a lot more to targeted advertising on search engines than just bidding on keywords we think (might) cash in for us. Successful advertising is about taking calculated risks, mixed in with data-driven decisions, organic creativity and... Read More
5 Ways to Become a Better Copywriter
February 5th, 2021
So you want to become a better copywriter. We get it, having the ability to write well can transform just about any marketing effort. So without further ado, here are 5 ways you can become a better copywriter. Write Like You Talk Whether it’s in the form of a paid ad, social media post, promotional... Read More
Why You Should Be Advertising with PPC On Amazon
December 1st, 2020
Let’s face it. We all use Amazon to conveniently buy what we need (and sometimes just want) so we can have it delivered in 2 days without having to get up off the couch. The truth is, we’re not alone. In fact, a whopping 197,000,000 people around the world use Amazon every month. Like any... Read More
