Pay Per Click Advertising

What is Pay Per Click Advertising?

June 3rd, 2011

Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.

Common Mistakes When Managing PPC on Your Own

May 6th, 2011

People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.

How A Website Can Be A Great Salesperson

April 27th, 2011

Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.

Internet Marketing Changes in 2011

March 7th, 2011

Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.

Common Pay-Per-Click Mistakes & How to Avoid Them

February 28th, 2011

It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign.

Pay-Per-Click Marketing Mistakes You Might Be Making

January 18th, 2011

A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.

SEO or PPC: Which is the Better Choice in a Tough Economy

January 10th, 2011

PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.

Why use a professional agency instead of freelance or a home office?

December 22nd, 2010

There are many reasons why the choice of a professional agency is far better and safer than using a freelance worker or a home office. For the purpose of not having to repeat myself or bore you to tears I will call all the freelance workers home offices as well.

Pay-Per-Click Terms You Need to Know

September 17th, 2010

One of the most widely used methods of attracting visitors to your website is called Pay Per Click. This is also more commonly referred to as PPC. With Pay Per Click, you create targeted keyword ads. These are short ads consisting of a short headline and 1-2 lines of copy, and a link.

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