Pay Per Click advertising, a form of Internet Marketing, has become a phenomenon within the corporate world. This form of advertising is constantly being upgraded as the Internet’s business climate grows more competitive daily. Google Adwords Pay Per Click advertising tool is a very useful guide that estimates potential traffic to your site.
Pay Per Click Advertising
The Challenges of Pay Per Click Advertising
January 26th, 2012
We all know that Pay Per Click Advertising (PPC) can be a highly effective form of Internet Marketing with proven results. However, it doesn’t come without its own set of challenges. There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written.
New Customer Acquisition
November 22nd, 2011
New customer acquisition is the driver of business growth. In order to expand your business you can do a few things. You can sell more to your existing customer base. You can raise your prices, or you can go find new customers. The 64 million dollar questions are where and how? The answer is simple, online search. You are the best person that understands your customers. You know what they do, and what they need. Now you need to figure out what they search for so you can get in front of them at the right time. You need to give your business a fighting chance to win that new customer.
Getting the Most From Your Pay-Per-Click Campaigns
November 3rd, 2011
Pay-Per-Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of "hands on” management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ‘bang for their buck’. Below are a few tips to help you get the most out of your Pay-Per-Click campaigns.
Understanding The Basics Of Pay-Per-Click Advertising
August 24th, 2011
Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.
Don’t Be So Quick To Point The Finger
August 19th, 2011
Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product.
Tips on Advertising in Pay-Per-Click With Targeted Keywords
August 11th, 2011
Believe it or not, in today's world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.
Best Practices for Keyword Analysis
August 9th, 2011
Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
An Introduction To Customizing Your Keyword Search Within The Pay-Per-Click Arena
July 6th, 2011
If you’re curious how you can generate a substantial income with the click of a mouse and good management then Pay-Per-Click advertising is for you.
What Does My Website Have in Common with a Hamburger Joint?
June 28th, 2011
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
