Pay-Per-Click Advertising (PPC) is a popular form of Internet Marketing for many online companies. It provides a way to reach a huge audience in a matter of minutes. PPC marketing doesn’t have to be the time and money drain that you may have heard about. There are many advantages to this form of advertising.
With PPC marketing there is a small initial investment. Most of the search engines do not charge a set-up fee. If they do, it is minimal to place and run your ads. The only cost involved is the actual cost if someone clicks on your ad and visits your website. The affordability of this form of advertising also levels the playing field for all businesses whether you are a small or large company. With the right ads and keywords, you could be competing with your competitors or a national chain without having to significantly outbid them. With the right techniques, you could actually be paying less per click and be ranking higher.
Along with the low cost of PPC marketing, it also provides you with almost immediate results. The steps involved in setting up a PPC campaign can be done in a matter of a few hours or at most a few days. This means researching your keywords, writing your ads and then setting up the account within the search engines. PPC advertising is unlike organic listings where you are at the mercy of the search engines. The process for organic listings can be lengthy and it may be several months before your desired rankings appear. With PPC marketing, the day your ads are written and turned on in the search engines, searchers will be able to click through to your website and purchase your products or services.
With regard to the cost involved in this form of advertising, you only pay for the visitors that actually click through to your site and not the number of times your ad is shown. This is a pay for performance type model. The cost you incur is directly related to the number of visitors to your site. This also allows you to control your cost and budget. All of the search engines allow you to set a maximum cost you would like to Pay-Per-Click as well as a daily spend limit. These features are very helpful in keeping you within your advertising budgets.
The search engines offer instant results. This allows you to monitor the results of your campaigns in real time. Ads that are not performing well can be easily identified and tweaked, and your budget can be adjusted to help compensate for these results. This complete control over your advertising campaign allows you to respond to issues and make adjustments when necessary to get the best performance you can from your campaigns. Unlike the amount of time it takes for SEO campaigns to achieve results. It is possible you will have spent your entire budget before there is any way to know if your optimization was successful or not.
There are many forms on Internet Marketing out there and they all having something to offer. However, if you are looking for a quick way to see a return on your investment and drive visitors and sales, PPC marketing is a good way to go.
Contact Active Web Group today to get started on your Pay-Per-Click Advertising Campaign!