Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle. Read More »
About Julie Hennessy
Julie is our Senior PPC account specialist here at Active Web Group with 13 years of PPC account management experience with multi level companies. Her experience includes B2B, B2C as well as e-commerce. Julie specializes in strategizing, planning, executing, managing, optimizing and reporting on effective paid search (PPC) marketing campaigns. She has Google certifications in Ad Fundamentals; Ads Display; Ads Mobile: Ads Search: Ads Shopping and Ads Video. She is also a Bing Ads Accredited Professional.
Does Ranking High Organically Mean There Is No Need For PPC Campaign?
April 27th, 2012
Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”. Read More »
Successful PPC Campaigns Take Time
February 17th, 2012
How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure. Read More »
What Are Some Of The Benefits Of Pay-Per-Click Advertising
February 1st, 2012
With PPC marketing there is a small initial investment. Most of the search engines do not charge a set-up fee. If they do, it is minimal to place and run your ads. The only cost involved is the actual cost if someone clicks on your ad and visits your website. Read More »
Hands on PPC Management
January 30th, 2012
Pay per click advertising is a very effective way of marketing your products or services but it requires a lot of hands on management and strategies. One can very quickly spend a lot of money and have very little conversions to show for it. Over the last 6 years I have learned many techniques to help customers get the maximum ROI. Below are a few tips to help you get the most out of your pay per click marketing campaigns. Read More »
The Challenges of Pay Per Click Advertising
January 26th, 2012
We all know that Pay Per Click Advertising (PPC) can be a highly effective form of Internet Marketing with proven results. However, it doesn’t come without its own set of challenges. There are a few things you should keep an eye on when dealing with PPC campaigns in order to make the most you can out of this marketing arena: account structure, completion and bidding as well as how your ads are written. Read More »
Getting the Most From Your Pay-Per-Click Campaigns
November 3rd, 2011
Pay-Per-Click advertising is a very effective way of marketing your products or services. It can also be very tricky requiring a lot of "hands on” management and strategic planning. Over the last 6 years I have learned many techniques to help customers get the maximum ‘bang for their buck’. Below are a few tips to help you get the most out of your Pay-Per-Click campaigns. Read More »
What is Pay Per Click Advertising?
June 3rd, 2011
Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear. Read More »