Google made a significant announcement on how it will handle its Google Shopping platform. Google will now allow anyone who has a website or manages a store on a shopping platform to list their products without paying. Google Shopping has been around for many years. However, in 2012, the platform became a paid-only product. This... Read More Read More »
About Julie Hennessy
Julie is our Senior PPC account specialist here at Active Web Group with 15 years of PPC account management experience with multi level companies. Her experience includes B2B, B2C as well as e-commerce. Julie specializes in strategizing, planning, executing, managing, optimizing and reporting on effective paid search (PPC) marketing campaigns. She has Google certifications in Ad Fundamentals; Ads Display; Ads Mobile: Ads Search: Ads Shopping and Ads Video. She is also a Bing Ads Accredited Professional.
How To Make The Most With Google Keyword Planner
July 12th, 2019
Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as... Read More Read More »
The Formula For a Strong Google Ads Campaign
May 24th, 2019
There are no magic bullets to creating a successful Google Ads campaign. Many who run their own PPC campaigns make a chief tactical error. They think that optimization is carried out solely on the ads themselves. Actually, due diligence permeates every aspect of a Google Ads campaign. So rather than jump in and start crafting... Read More Read More »
6 Reasons to Never Search For Your Own Google Ads
April 29th, 2019
Remember when you were a kid and your mother told you not to touch something? To you that was an invitation to do just that. And when you did, there were consequences for your actions. Well, online advertisements come with that ‘hands off’ caveat as well. Today, when you hire an agency to help you... Read More Read More »
PPC Marketing On Mobile Devices
July 27th, 2012
We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones. Read More »
PPC Strategies – Understanding The Need For Change
May 31st, 2012
Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle. Read More »
Does Ranking High Organically Mean There Is No Need For PPC Campaign?
April 27th, 2012
Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”. Read More »
Successful PPC Campaigns Take Time
February 17th, 2012
How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure. Read More »
What Are Some Of The Benefits Of Pay-Per-Click Advertising
February 1st, 2012
With PPC marketing there is a small initial investment. Most of the search engines do not charge a set-up fee. If they do, it is minimal to place and run your ads. The only cost involved is the actual cost if someone clicks on your ad and visits your website. Read More »
