Using Google’s Keyword Planner to Benefit Your Business

Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as the search engine that essentially can make or break an online business, so why not give their software a closer look? Designed to assist in the keyword selection process for Pay Per Click accounts, Google’s Keyword Planner can also be readily adapted for Organic Search purposes. In this article, we’ll cover the basics and how this tool can be harnessed to benefit your business.

Keyword selection is vital to both Pay Per Click (PPC) and Search Engine Optimization (SEO) initiatives. Employing the right keywords for paid ads can reap greater rewards in the form of more click-throughs and conversions for less spend. With SEO, selecting the precise keywords searchers are currently using to find businesses like yours translates into more site traffic comprised of potential clients and customers. It is understandable then, why choosing the right keywords for your business has been elevated to a science. It truly can mean the difference between being in business and thriving at being in business.

Is Google’s Keyword Planner Right for You?

That leads many business owners on a quest for the holy grail. That is, the one tool or trade secret to follow that will provide them with exactly what they need: keywords that generate revenue. Many turn to Google’s Keyword Planner as it is not only freeware, but as previously stated, offered by the very gatekeeper they are seeking to appease. Let’s take a look at it. 

The Keyword Planner has actually been around for a while. Formerly known as Google Keyword Tool, the software takes the guesswork out of selecting appropriate keywords currently used by those searching for your specific criteria. It offers a step-by-step approach to choose the tools that will assist you in making the right choices, then filtering and sorting the results. This is followed by a Keyword Ideas Section to analyze, actual keyword selection, and more. Oh. You expected the software to just shuffle and provide the very keywords that your business requires now to move forward? It doesn’t work like that.

One problem with freeware or any technique, strategy, etc. in the hands of an inexperienced user, is that it is in the hands of an inexperienced user. Those persons are not possessed of the breadth of knowledge and yes, experience that can prevent them from going down countless rabbit holes. They’ll make possibly costly mistakes and eventually give up.

Save yourself the time and aggravation. Partner with AWG’s team of seasoned pros. We’ll do what we do best: assist online businesses to achieve greater success. That leaves you to do what you do best: run your company and plan for its future. Sound like a plan? Give me a call and together we’ll review your requirements then chart a clear course to achieve all your objectives. As a full-service Digital Agency, we have the experience and the scope to guide your business on its continued upward trajectory. Schedule your confidential review today: (800) 978-3417.