Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider prior to your keyword analysis research. Make sure to allow for potential incidentals or keywords that might be more expensive than the norm but are essential for your company’s success. Once this is determined, review the different options of researching keywords and which site to use. Many sites offer keyword analysis, however, in today’s times, the Google Adwords keyword tool has been known to be one of the most accurate keyword research tools available. This tool can help you determine the amount of searches for each keyword whether nationwide, statewide or globally. Google also provides you with the average cost per click and whether or not you want your term to be broad, exact or phrase.
Broad match means utilizing a specific keyword that will allow your ad to appear when similar phrases are searched. For instance, by using the word “infrared camera”, if someone searches the term “buy a camera” or even “digital camera” your ad will appear. Phrase match means that your keyword ad will appear when someone searches your exact keyword with something in front or in back of it. For example, if you use the word “infrared camera” and someone searches “buy infrared camera” or “infrared camera instructions”, your ad will show. The last, but not least option would be exact match. This simply means the searcher will need to enter in the exact keyword in order for your ad to appear. Using this setting is the most controlled of all of the options. Once your keyword analysis research is completed and a match choice has been set, you can at any point make changes to these options later if desired.
Another best practice to use is browsing each keyword that is specific to your product or website’s content. The goal is to avoid using general terms which will only eat up your monthly budget. For instance, if you are selling a product such as a FLIR infrared camera, avoid utilizing the word “camera” by itself. It is important that your keyword analysis be as specific to the product as possible, and at least two words long, which will in turn help with your cost and assist searchers who are actually looking for this type of product. Keyword selection should be based more on quality and not quantity. This will also help with your monthly budget and help you to stay on track. When your keywords are very targeted and specific to your company’s products or advertisements it allows you to intrigue customers who are specifically interested in the product or company and keep others from clicking on your ad that are not quite related.
Reviewing the rules and regulations of the chosen keyword analysis tool that you are going to use is always essential prior to beginning your keyword research. Understanding all of the various options and utilizing them to the best of your ability will show in the long run and give your company the success that they need. All in all, performing your keyword research and spending time to evaluate your keywords prior to spending your hard earned money is the key to the best practices for keyword analysis.
Do you have a preferred tool that you use for keyword research and analysis? Do you use the Google AdWords Keyword tool? Please share your experiences in the comments section below.