WHAT ARE FULL SERVICE DIGITAL MARKETING SERVICES?

Full Service Digital Marketing covers all aspects of digital marketing campaigns in order to increase a business’ online presence. A full service agency works to develop an overall digital strategy and then executes the proper digital elements to achieve each client’s stated online goals. As a full service digital marketing agency, Active Web Group develops and manages digital campaigns and strategies. This includes digital marketing services in the areas of SEO, SEM, website development, content development, social media management, and email marketing.

In our almost 25-year history, Active Web Group has partnered with, and continues to serve our clients who range in size and stature from sole proprietorships to global brands. In short, we provide digital marketing services for small businesses up to giant enterprises. Each receives our full attention. Every client offers new challenges for which we draw upon our decades of experience and scope to not only meet their specific challenges today, but also to position their brand to remain competitive well into their increasingly successful future.

A FULL SERVICE DIGITAL MARKETING AGENCY, ACTIVE WEB GROUP OFFERS DYNAMIC DIGITAL MARKETING SERVICES

Active Web Group (AWG), a leading digital marketing services agency located on Long Island, NY, offers our clients a full range of Digital Marketing solutions. What does this mean to your Company? It can mean increased growth, industry recognition, and exploration/development into new territory. But for online business owners, there is so much more at stake. As your full service digital marketing services company, AWG will develop, direct, and support all the marketing initiatives required to ensure your online business remains competitive, and always with your specific goals in sight. Our team consists of dedicated personnel who focus on each discipline required to gain, retain, and build your market share, increase traffic, conversions, and revenue. Our goal: to craft a customized and highly successful online marketing strategy to serve your business well now and well into the future!

This expansive range of online marketing services allows Active Web Group to develop highly effective, customized digital marketing solutions to fulfill your individual business needs. Your campaign will succeed because Active Web Group tailors our online marketing services to the unique needs of your business. AWG’s clients span a broad range of businesses and industries. For each, we continuously strive to improve their sites’ vital metrics that mean the difference between online survival and true success. Whether you are searching online for ‘digital marketing services near me’ or across the country, our AWG team is confident that we can assist you to achieve your goals. Our digital marketing strategy tailored just for your business will include customized marketing campaigns from one or more of the following disciplines and what each can achieve for your firm:

  • Website Design + Development Did you know? Any website that is more than 3-5 years old is not as competitive as newer sites? Allow AWG’s design and development wizards to implement a scalable site that will not only look well, but also function optimally. Best of all, it can grow with your increased business’ success!
  • Search Engine Optimization (SEO) It is an old SEO axiom, but none truer – an online business without SEO is like a brick and mortar on Main Street with no signage or door. This discipline allows your business to compete for its fair industry market share -even against big box stores!
  • Google Analytics When your business partners with AWG as your digital marketing services company, you can expect full transparency. The proof of our actions to meet your business goals is demonstrated in our metric reporting prowess. We only support and report the metrics that are key to your enterprise, so you’ll always know where your business stands.
  • Pay Per Click (PPC)/Paid Search Increase your website and brand’s visibility with a tailored PPC program that is trackable and targeted to reach the audiences your business needs to grow.
  • Email Marketing This process targets your audience and customers through messaging and promotions sent to their email addresses. Our clients can boost their conversions and ROI by providing subscribers and customers with valuable information. With over 4-billion email users across the globe, this medium is an ideal way to promote your content, build relationships, increase brand awareness, generate and nurture leads, and to market your products.
  • Digital Brand Strategy Creating and maintaining the reputation of your brand doesn’t happen overnight. It takes continuous, consistent, and focused initiatives based on achieving your long-term goals. The process begins with due diligence in researching an optimal digital strategy for your brand, creativity and by employing the right platforms. As your digital marketing services company, our brand strategy professionals will understand your brand’s mission and goals, then leverage marketing opportunities and competitive positioning to achieve them.
  • Conversion Rate Optimization Simply put, CRO represents the techniques utilized to increase the percentage of site visitors who perform a desired action during their visit. This can include filling out a form, signing up for a service via email, clicking an internal link or ‘add to cart’ feature, or buy a product. Our CRO team knows that every solid digital marketing services campaign includes conversion rate optimization initiatives. Their objective is to ensure that site visitors are influenced along their site journey to convert by performing the tasks our clients desire to fulfill their goals.
  • eCommerce Platform Development Signs that your eCommerce website has seen better days may be a steady revenue decline. Allow AWG’s design and development experts to pinpoint site issues and suggest the best platform to rebuild your site and increase your ROI exponentially.
  • Social Media Strategy and Management Social media is widely considered to be the ‘school of popular opinion’. For many businesses it can be the ideal springboard from which to introduce new products, and to reach new audiences to further their brand. But not all So-Me outlets are right for every industry. Active Web Group’s Social Media team will not only guide your social media campaigns, but manage them expertly so that your brand gains the traction it deserves!
  • Agency Partnership Opportunities Partner with AWG, a leading digital marketing services company, for our premier White Label marketing services. Outsource your marketing to our agency for rebranded digital marketing products and services under your business’ name. Here are the benefits to your business:
    1. Allows your firm to expand your current marketing offerings.
    2. Gain access to the latest industry trends and technologies.
    3. Saves you time and effort, as well as on labor and overhead costs.Does your firm have fewer than 20 employees? Then it will be especially cost effective to partner with us for our digital marketing services for small businesses.

Our campaigns have led our clients to achieve their business goals, and we want the opportunity to demonstrate the same for your enterprise. By now, you know there is no need to search online for ‘digital marketing services near me’. Instead, think of Active Web Group as your go-to digital marketing consultancy. Whether yours is a compact business in need of digital marketing services for small businesses, or a larger enterprise seeking fresh ways to remain competitive, contact us today.

Call us at (800) 978-3417 to schedule a confidential meeting to discuss your requirements. Greater success awaits.

How Will My Business Benefit From Internet Marketing Services?

Website Design and Development

Site visitors’ first impressions are all-important. Potential customers won’t spend more than a couple of seconds on your website if they cannot easily locate what they came for. A website redesign by Active Web Group ensures your online business will be well-represented. Be sure to add AWG’s SEO service tiles to remain competitive and to gain market share.

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Search Engine Optimization

SEO service tiles are the most effective and cost-efficient online marketing tool for any business. Savvy online business owners know that you cannot be in business without it. However, SEO has expanded from the days when ranking was its only objective. While it is true that keyword rank is an important aspect of a solid search engine optimization campaign, it is just as important to provide the best user experience your site visitors can have. Active Web Group’s SEO campaign strategies target site deficiencies and structure marketing initiatives that provide transparent, measurable, and effective objectives and outcomes.

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Google Analytics

The strength of your business’ Key Performance Indicators (KPIs) gives a clear indication of the overall health of your online business. Active Web Group’s SEO professionals ensure that these all-important metrics are being tracked, extracted, and assessed accurately. You can rely on our team to track the right site metrics for your business, as well as to spot trends and recommend successful remediation initiatives. Our goal is to deliver optimal online performance for your spend and your brand.

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Pay-Per-Click (PPC)/Paid Search

To support solid and effective SEO campaign strategies, Pay-Per-Click has emerged as a fundamental Internet Marketing channel utilized by every business from sole proprietorships to immense corporations in order to drive immediate results. Consult us to determine how a selective and closely monitored PPC campaign can jump start the results your online business requires.

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Email Marketing

Email marketing enables businesses to promote new products, distribute information about upcoming corporate events or to share exciting news. Effective email marketing campaigns will be opened, not deleted unread, and serve to inform and engage consumers to keep your brand top of mind.

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Digital Brand Strategy

The online landscape continues to impact fundamental brand behavior. This means that brands are being forced to reevaluate how they present themselves in the digital marketplace. To successfully engage and increase consumer loyalty and build brand equity, it is vital to implement a solid brand strategy.

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Conversion Rate Optimization

A solid Conversion Rate Optimization strategy will help your business to increase sales, form submissions, blog or newsletter subscriptions, requests for additional information, and appointment scheduling. Conversion rates can be optimized across all digital channels and results can and should be revisited often and adjusted as necessary.

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eCommerce Platform Development

Your business website presents an ideal marketplace for your customers to purchase products and service tiles from your online store. Active Web Group can recommend the right platform and shopping cart to make sure that your visitors have an optimal experience that facilitates the sales funnel.

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Social Media Strategy and Management

A strong Social Media Marketing strategy allows you to interact with your customers and clients and gain new ones. It is a highly effective way to provide excellent customer service tile. As a management tool, social media provides an almost instant interaction with customers and influencers to extend and reinforce your brand’s reach.

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Agency Partnership Opportunities

A solid partnership with a reputable Internet Marketing Agency like Active Web Group extends the quality of services smaller agencies can provide their clients. Consider our in-house team of Designers, SEO and PPC Specialists, Social Media Managers, and Digital Marketers an extension of your agency. Solid multidisciplinary Search Engine Marketing campaigns will enable your business to remain competitive among your industry peers.

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Digital Marketing Services

  • Digital Branding Management Strategy
    Together we’ll collaborate on a multi-disciplined strategy to position your brand to achieve greater success.
  • Conversion Rate Optimization
    From content that converts to knowing what each sale is costing your business, team with us to target and overhaul site weaknesses and to increase profits.
  • Online Marketing Services
    Allow our team of experts to assist with expanding your company’s reach by increasing your online presence.
  • Internet Marketing Services
    We are a digital marketing agency focused on improving client’s internet presence. Rise above your competition and attract more customers.
  • Long Island Digital Marketing Agency
    For over twenty years, Active Web Group has remained a highly successful Long Island-based marketing agency because we both understand and fully utilize the comprehensive approach needed to successfully navigate our clients’ competitive markets.