Get More Conversions With a Google Paid Ads Campaign from AWG
Google’s ads platform, a staple since 2000, changed its name in mid-2018. Goodbye to Google AdWords, and hello to Google Ads. By any other name, this Google ad search offering is still Pay-Per-Click advertising. This means the only question that business decision-makers should be asking themselves is, ‘What can Google Ads do for my business and my bottom line?”
The reason behind the Google paid search name change is to demonstrate the brand’s expansion. Originally, AdWords was launched as a platform for running text ads using Google Search. Today its advertising reach extends across ‘Search, Google Display Network (including apps and websites), Gmail, and YouTube. This much broader communication system prompted the name change.