LOCAL SEO: Make Your Business Stand Out from Local Competitors with Local Search Engine Optimization (SEO)

As part of any sound Search Engine Marketing Campaign to improve demographic search results, Local Search Engine Optimization strategies will present online businesses to potential customers searching local directories or querying for businesses in their area. Also known as Geo-Targeting, local SEO aims to reach potential customers geographically, Local Search Engine Optimization initiatives will better establish a strong, loyal customer base and assist them to achieve a higher ROI.

Local Search Engine Optimization involves adjusting website content and criteria to be optimized for a local search, as well as utilizing other offsite tools in a supporting role to drive local traffic to your website. A Google local listing is one such example, as is creating a Google Place Page with locally optimized content. This page will contain your address and keywords related to your area of operation and/or your business’ service areas. These are but two initiatives in an AWG local SEO strategy. Each local search engine optimization plan is customized to maximize our clients’ firms’ full marketing and promotion potential.

Active Web Group has successfully enabled our local SEO clients to strengthen their local presence by developing and managing their Local Search Engine Optimization campaigns. Using locally based keywords in your website content, image titles, Google or Yahoo Local content, Facebook and YouTube content, and a local directory listing, a Local SEO campaign can increase your online business’ visibility and enable you to more effectively target prospects in your area. Call us at (800) 978-3417 to begin your Local SEO Campaign today or click here for a free SEO analysis!