AWG Blog: Digital Marketing Insights from Industry Experts

Digital Marketing Blog

How to Get Free Press for Your Small Business

March 23rd, 2017

Running a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More

Top SEO Mistakes to Avoid

March 17th, 2017

Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More

Does Ivanka Trump Need to Rebrand

March 8th, 2017

Due to political boycotting, clothing retailers, starting with Nordstrom have begun to drop Ivanka Trump’s clothing brand. Consumers are associating Ms. Trump’s clothing line with her father’s controversial policies. As a result, her business has taken a major hit. Putting politics aside, Ms. Trump needs to review her business strategy and assess the direction she... Read More

Facebook Advertising Update

February 15th, 2017

Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be... Read More

Why Your Brand Should Take Advantage of Virtual Reality in 2017

February 7th, 2017

Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More

5 Top Resources to Grow Your Online Business

January 25th, 2017

Every online business owner needs to make the most out of every dollar earned or spent. Sometimes that means locating and utilizing tools that cost little or nothing, yet potentially provide significant returns on their investment, be it money and/or time. Below are five online resources that business owners can easily adapt to meet the... Read More

The Importance of Responding Promptly on Social Media

January 16th, 2017

Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It’s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn’t excel at providing this simple customer service deliverable,... Read More

How to set up a Google Analytics Account

January 6th, 2017

Google Analytics Account Setup Websites have pervaded our culture in the past 10 years. It’s difficult to avoid using them. In the US, businesses rely on websites to generate leads and sales to keep their margins in the black. For retail, in particular, customer trends are tracked to determine the best ways to identify, target... Read More

How Space Exploration Can Brand a Car

January 4th, 2017

It’s amazing how a name can be synonymous with a brand, and how that name can influence the overall perception people have of that brand. CEO, Elon Musk’s intention to travel to Mars has grabbed headlines and attention worldwide. Visiting the red planet has been a sci-fi fantasy of eons, however, Elon Musk and SpaceX... Read More

Google Chrome Takes Steps Towards a More Secure Web in 2017

December 23rd, 2016

Most of us browse the web under the assumption that where we go, the sites we visit, the search terms we use, the time we spend on any site, as well as purchases we make, are private. Many are not, allowing third parties to view, collect, and repurpose any and all user data extracted from... Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 38