AWG Blog: Digital Marketing Insights from Industry Experts

Digital Marketing Blog

What we can Learn from Samsung and the Explosive Note 7

November 1st, 2016

Highly anticipated by tech enthusiasts around the world, the consumer debut of the Samsung Note 7 was expected to make headlines- just not these headlines: “Samsung recalls Galaxy Note 7 Worldwide Due to Exploding Battery Fears” – The Verge (9/2) “Samsung Shares Plummet as Note 7 Debacle Deepens” – CNN Money (9/12) “A Samsung Note... Read More

Why Good Web Development is Needed for SEO

October 28th, 2016

It is generally known that solid web design cannot just be “pretty” but also needs to be capable of doing some serious SEO lifting. Less known, but just as important, is a site’s web development. Why? That is the way the site is actually ‘wired’ to function. Search engines use bots and spiders (spiders/bots are... Read More

3 Sources to Boost Your Persona Research

October 18th, 2016

The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly... Read More

3 Free PR Strategies to Make Any Campaign Better

October 7th, 2016

Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More

Instagram Introduces ‘Stories’

September 13th, 2016

There has been a lot of buzz in reaction to Instagram’s new ‘Stories’ feature. Similar to Snapchat, Instagram Stories allows users to upload images throughout the day to their story feed, which followers of that user can then view. The story images delete themselves after 24 hours to make room for a new story on... Read More

5 Ways to Improve Your Landing Pages

September 8th, 2016

The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. I’m Ready To Improve My Conversions

How to Set Your Email Marketing Budget

August 22nd, 2016

Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget us too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More

Active Web Group’s own Ria Fiscina Talks Mobile SEO with Appticles

August 1st, 2016

Ria Fiscina, Active Web Group’s SEO Manager was featured in a recent article from our friends at Appticles. Read what Ria and other experts are saying about SEO and where it’s headed in the mobile world: https://www.appticles.com/blog/2016/08/mobile-seo-experts-weigh-in-on-best-practices/

5 Steps to Tracking User-Activity for Optimal Email Marketing Results

July 14th, 2016

Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your... Read More

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