AWG Blog: Digital Marketing Insights from Industry Experts

Why You Should Be Advertising with PPC On Amazon

December 1st, 2020

Let’s face it. We all use Amazon to conveniently buy what we need (and sometimes just want) so we can have it delivered in 2 days without having to get up off the couch. The truth is, we’re not alone. In fact, a whopping 197,000,000 people around the world use Amazon every month. Like any... Read More

Why Holiday 2020 is Primed For Small Business Success

November 13th, 2020

Small business plays a vital role in both the local community and the overall economy. Contrary to popular belief, small business sales make up nearly half of the US GDP. When main street shows symptoms of success or stress it’s a good indicator as to the economic climate on a national level. Support and understanding... Read More

The Importance of eCommerce Platform Updates

October 6th, 2020

As the internet is an ever-expanding universe, more and more issues arise from utilizing an outdated website platform.  Some of the more popular platforms such as Magento and Laravel are constantly being subjected to security hacks, data theft, site stability, and outdated functionality.  Other popular platforms such as WordPress integrate third-party plugins that can create... Read More

How Often Should I Publish Content

September 21st, 2020

Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward... Read More

Why do I need to invest in digital marketing every month

September 3rd, 2020

Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased... Read More

Building a Better Website

August 20th, 2020

With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without... Read More

Google Tag Manager: A Powerful Tool For Digital Marketers

July 15th, 2020

Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers.  As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent.  Let’s start by simplifying the Google Tag Manager... Read More

Why is CCPA Important to My Business

July 1st, 2020

On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More

How a Competitor Analysis Can Improve Your SEO

June 17th, 2020

If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More

Google Shopping Is Allowing Free Listings

May 18th, 2020

Google made a significant announcement on how it will handle its Google Shopping platform. Google will now allow anyone who has a website or manages a store on a shopping platform to list their products without paying. Google Shopping has been around for many years. However, in 2012, the platform became a paid-only product. This... Read More

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