AWG Blog: Digital Marketing Insights from Industry Experts

Digital Marketing Blog

3 Free PR Strategies to Make Any Campaign Better

October 7th, 2016

Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More

Instagram Introduces ‘Stories’

September 13th, 2016

There has been a lot of buzz in reaction to Instagram’s new ‘Stories’ feature. Similar to Snapchat, Instagram Stories allows users to upload images throughout the day to their story feed, which followers of that user can then view. The story images delete themselves after 24 hours to make room for a new story on... Read More

5 Ways to Improve Your Landing Pages

September 8th, 2016

The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. I’m Ready To Improve My Conversions

How to Set Your Email Marketing Budget

August 22nd, 2016

Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget us too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More

Active Web Group’s own Ria Fiscina Talks Mobile SEO with Appticles

August 1st, 2016

Ria Fiscina, Active Web Group’s SEO Manager was featured in a recent article from our friends at Appticles. Read what Ria and other experts are saying about SEO and where it’s headed in the mobile world:

5 Steps to Tracking User-Activity for Optimal Email Marketing Results

July 14th, 2016

Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your... Read More

Facebook’s New Algorithm

July 8th, 2016

Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said “We’ve heard from our community that people are still worried about missing important updates from the friends they care about…” implying their new focus to fill news feeds with content from friends and... Read More

Local SEO – Why Keywords Matter

June 27th, 2016

For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More

What You Need To Know About the AdWords Update

June 16th, 2016

Google has announced some major updates for AdWords that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital ad... Read More

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