AWG Blog: Digital Marketing Insights from Industry Experts

Digital Marketing Blog

5 Steps to Help Your Business Stand Out

February 27th, 2018

Are you looking to build your business and turn it into a brand? You can stand out from your competition by following these steps and dominate your local market! Be sure to leave any questions or comments below! Research and Get to Know your Audience You’ll have to establish your audience before you can distinguish... Read More

Why SEO Must Be Considered When Designing a New Website

February 22nd, 2018

Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More

How Marketing Strategies Come Together

February 13th, 2018

Designing a nice website is a great start, but how do you promote that website to potential customers correctly? You build a Marketing Funnel. Customers don’t purchase immediately the same way businesses don’t outsource immediately. These actions occur in stages because people tend to invest their money when they trust their source. Funnel Marketing has... Read More

What you need to know about Google’s Mobile First Index

January 15th, 2018

For several years now, fewer and fewer consumers have been using desktop computers to perform their daily online tasks. Over two years ago smartphone and tablet users eclipsed desktop users and that percentage keeps growing. In 2014 savvy online business owners saw the future of ecommerce and raced to upgrade their websites to facilitate the... Read More

Are Your Competitors Out-Marketing You?

December 12th, 2017

For businesses with intent to grow and succeed, a strong Marketing strategy is essential. But where do you start? Many businesses choose to start with an apples-to-apples comparison by benchmarking their competition. Discover how your strategies stack up and make the most of the tools and strategies provided below! Understand Your Niche, Market, and Audience... Read More

Introducing Google’s Elevator Mentor Program

November 22nd, 2017

In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More

How to Make Social Media Marketing Less Scary

October 26th, 2017

Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and... Read More

Introducing Tapestry: Was Coach’s Rebrand Fashionable?

October 12th, 2017

Coach Inc has started its rebrand and will now be known as “Tapestry”, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach’s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More

Apple and the Power of PR and Marketing

September 15th, 2017

Apple’s recent event took the technology (and Marketing) world by storm when they announced the new iPhone X and Apple Watch 3. The presentation started with a clip of Apple’s late co-founder and known visionary. Of course, there’s no better way to market your product as a breakthrough than to use a clip of Steve... Read More

Why You Need PPC with SEO

August 5th, 2017

Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

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