AWG Blog: Digital Marketing Insights from Industry Experts

Digital Marketing Blog

Strike Out Competitors and Become the Yankees of Business

April 12th, 2017

Some might hear the name “New York Yankees” and think of the Bronx Bombers as a sports team, forgetting they’re a (successful) business. So, other than their history and success on the field, why are the Yankees seen as more than just another Major League Baseball Team? Excellent Branding! Let’s look at a few traits... Read More

Tips for Creating Effective Social Media Ads

April 6th, 2017

It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More

How to Boost Revenue with Content Marketing

April 4th, 2017

Why Content Marketing? With the digital world full of brands promoting themselves with sales and gimmicks, the masses are beginning to see past the smoke and gravitate towards voices that they trust. Consumers are sick of being ‘sold’ so they’re relying on their gut-reactions, forcing brands to earn their attention with excellent content. What exactly... Read More

How to Get Free Press for Your Small Business

March 23rd, 2017

Running a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More

Top SEO Mistakes to Avoid

March 17th, 2017

Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More

Does Ivanka Trump Need to Rebrand?

March 8th, 2017

Due to political boycotting, clothing retailers, starting with Nordstrom have begun to drop Ivanka Trump’s clothing brand. Consumers are associating Ms. Trump’s clothing line with her father’s controversial policies. As a result, her business has taken a major hit. Putting politics aside, Ms. Trump needs to review her business strategy and assess the direction she... Read More

Facebook Advertising Update

February 15th, 2017

Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More

Why Your Brand Should Take Advantage of Virtual Reality in 2017

February 7th, 2017

Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More

5 Top Resources to Grow Your Online Business

January 25th, 2017

Every online business owner needs to make the most out of every dollar earned or spent. Sometimes that means locating and utilizing tools that cost little or nothing, yet potentially provide significant returns on their investment, be it money and/or time. Below are five online resources that business owners can easily adapt to meet the... Read More

The Importance of Responding Promptly on Social Media

January 16th, 2017

Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It’s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn’t excel at providing this simple customer service deliverable,... Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. ...
  9. 39