Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness.... Read More
7 Steps to Optimizing Content for SEO
April 6th, 2021
Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More
What COVID-19 Taught Us About Email Marketing
March 25th, 2021
Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look... Read More
You Get What You Pay For: Subscription Marketing Services
March 10th, 2021
I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are... Read More
How to Leverage Influencer Marketing For Growth
February 25th, 2021
With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid... Read More
5 Ways to Become a Better Copywriter
February 5th, 2021
So you want to become a better copywriter. We get it, having the ability to write well can transform just about any marketing effort. So without further ado, here are 5 ways you can become a better copywriter. Write Like You Talk Whether it’s in the form of a paid ad, social media post, promotional... Read More
How Small Businesses Can Leverage Digital Marketing to Drive Growth
January 21st, 2021
As the COVID pandemic has ravaged small businesses across the country, it has become paramount for businesses to alter their marketing strategies to survive. One of the best solutions is to target digital marketing as consumers and the workforce, in general, have been forced to shop and interface with the world using the internet. There are... Read More
Should I Start a Blog in 2021?
January 8th, 2021
We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More
5 Reasons to Plan Your 2021 Digital Marketing Strategy Now
December 22nd, 2020
Can you believe the new year is already around the corner? We can’t – but that doesn’t change the fact that you can’t afford to stall the planning of your 2021 Digital Marketing Strategy. Wondering why? We’ll give you 5 seriously good reasons. How Will You Be Leveraging SEO in 2021? Before you even start... Read More
4 Web Design Trends You Need to Know For 2021
December 11th, 2020
In a time where social distancing and video conferences have become the ‘new normal’, people will be looking for online resources more than ever. Whether they need information to settle a dispute or make a big purchase, online visibility will be more important than ever. To prepare for this influx of online usage, brands will... Read More
