There has been a lot of buzz in reaction to Instagram’s new ‘Stories’ feature. Similar to Snapchat, Instagram Stories allows users to upload images throughout the day to their story feed, which followers of that user can then view. The story images delete themselves after 24 hours to make room for a new story on... Read More
Digital Marketing Blog
5 Ways to Improve Your Landing Pages
September 8th, 2016
The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. I’m Ready To Improve My Conversions
How to Set Your Email Marketing Budget
August 22nd, 2016
Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget us too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More
Active Web Group’s own Ria Fiscina Talks Mobile SEO with Appticles
August 1st, 2016
Ria Fiscina, Active Web Group’s SEO Manager was featured in a recent article from our friends at Appticles. Read what Ria and other experts are saying about SEO and where it’s headed in the mobile world: https://www.appticles.com/blog/2016/08/mobile-seo-experts-weigh-in-on-best-practices/
Active Web Group’s Facebook Horror Story from FitSmallBusiness
July 28th, 2016
Our friends at Fit Small Business published our Social Media Manager’s Facebook Horror Story. Learn how to make a Facebook nightmare not so scary: http://fitsmallbusiness.com/facebook-advertising-mistakes/ Get a Free SMM Analysis
5 Steps to Tracking User-Activity for Optimal Email Marketing Results
July 14th, 2016
Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your... Read More
Facebook’s New Algorithm
July 8th, 2016
Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said “We’ve heard from our community that people are still worried about missing important updates from the friends they care about…” implying their new focus to fill news feeds with content from friends and... Read More
Local SEO – Why Keywords Matter
June 27th, 2016
For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More
What You Need To Know About the AdWords Update
June 16th, 2016
Google has announced some major updates for AdWords that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital ad... Read More
ROI vs. KPIs
June 10th, 2016
To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More