AWG Blog: Digital Marketing Insights from Industry Experts

SEO & Web Developers: Who Should Take the Lead on Implementation?

June 7th, 2023

The world of digital marketing is dynamic and quickly evolving. As such, businesses must invest in the right tools to stay ahead of the game. Among the most crucial tools for any modern business is Search Engine Optimization (SEO). This involves designing and implementing a strategic framework to improve a webpage’s search ranking.  SEO is... Read More

Google Ads Impact to Not Migrating to Google Analytics 4

May 29th, 2023

As the world’s most widely-used search engine, Google has the power to make or break the online visibility of brands. Its search engine algorithms and advertising systems play a huge role in the digital success of almost every business in the world. Google Ads is an essential tool for businesses looking to drive traffic to... Read More

Tips for Identifying and Optimizing Underperforming Content

May 15th, 2023

As a business owner, you’re likely utilizing multiple social media platforms and online channels in order to connect with your customers. Your priority with these efforts is to truly resonate with your target audience so you can create a better relationship with your client base. Engagement on social media is one of the most effective... Read More

What you should know about Google’s SEO link-building best practices

May 1st, 2023

If you’re a brand owner, you likely understand the importance of search engine optimization (SEO) for your website and other online channels. One of the most integral aspects of implementing successful SEO strategies is high-quality link building that directs back to your site. While this might sound like a simple process, this isn’t necessarily true. ... Read More

2023 eCommerce Tips to Improve Conversions

April 17th, 2023

As eCommerce continues to evolve, webpage conversions continue to be the ultimate goal for online retailers in 2023. This year alone, eCommerce sales are projected to grow by 10.4% and the global eCommerce space is on track to hit $6.3 trillion. The power of online shopping is, at this point in time, undeniable. If your... Read More

SEO and ChatGPT: How to improve your site performance with an AI chatbot

April 3rd, 2023

As a business owner currently employing multiple online channels, SEO is your best friend. While you might think you have a good grasp on SEO and how it works, the ever-changing nature of search engine algorithms makes it hard to keep up. Search engines are purposely evolving their algorithms rapidly in an attempt to keep... Read More

3 Reasons to Use Video Content to Help Support your SEO Strategies

March 15th, 2023

The digital world is constantly changing, and this is one of the main reasons why your marketing and SEO efforts should incorporate a certain level of fluidity. One element of brand awareness and online marketing that has gained major traction in recent years is video content.  If you’re already investing money into digital marketing, fluidity... Read More

3 Key Benefits Of Switching Your Site To Mobile-First Web Design

March 1st, 2023

As a business owner, you know how vital seamless online channels are to your conversion and customer retention. Optimizing your website and utilizing digital integrations are essential for improving your business’s online performance. When you deploy these tactics in your web design and operations, you’ll undoubtedly experience an uptick in traffic-but what if these changes... Read More

The Balance of Organic SEO and Pay Per Click

February 7th, 2023

Understanding how organic SEO efforts should work alongside Pay Per Click advertising is important to create a cohesive online marketing strategy.  Many companies tend to focus on one over the other when they, in reality, have very different strengths (and weaknesses) when it comes to generating meaningful online traffic.  Both of these channels are powerful... Read More

Making Small Business Websites More Accessible

January 9th, 2023

Online business success has always been a ‘numbers game’. The more relevant traffic, i.e. site visitors specifically looking for your goods and services, the greater likelihood you’ll increase your ROI. That’s a powerful incentive for small business websites, arguably dependent on attracting and converting the greatest number of site visitors as possible, to make greater... Read More

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