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How to Use Facebook Chatbots

December 5th, 2019

Facebook Marketing is different than it was 10, 5 even 3 years ago. It’s more crowded, competitive AND complicated than ever, leading to higher consumer expectations. Between rising consumer expectations and the increase in competition, businesses are focusing on boosting conversion rates. This is where chatbots come in. What Are Facebook Chatbots? Chatbots are computer... Read More

How Can My Business Get in On the Growing Voice Search Trend?

November 25th, 2019

We have mobile users to thank for the growing voice search trend. Voice assistants are standard features on smartphones, tablets, and, of course, smart speakers such as the Amazon Echo and Google Home. The question is, what can online business owners do to get in on this trend that is quickly becoming a fixture in... Read More

What Google’s BERT Update Means to Your Business

November 14th, 2019

Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More

Google to Stop Indexing Content Within Flash

November 8th, 2019

News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More

How to Generate Leads on LinkedIn

November 4th, 2019

LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More

Avoiding Google Penalties in 2020

October 23rd, 2019

Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding text can harm your... Read More

In-App Ordering, The New Trend in Mobile

October 8th, 2019

When marketing to your target demographic or consumer it is important to know their habits, their spending habits in particular. Over the past year mobile users, who as you know comprise the majority of internet users, have embraced shopping through mobile apps to purchase a wide range of products and services. Think about it. The... Read More

Search vs Display Ads: Which is Best?

September 30th, 2019

Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used.  Success... Read More

What are Micro-Moments and Why Are These Important For Business

September 24th, 2019

Most business owners are aware that over the last decade something momentous happened in consumer behavior: mobile access. This major shift has changed the way that marketers seek to influence mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening... Read More

Using Remarketing to Boost Conversions

September 17th, 2019

Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue. With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear... Read More

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