This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More
Digital Marketing Blog
How to Find Your Brand’s Demographics
June 22nd, 2017
This is the fourth chapter of the ‘How to Build Your Brand from Scratch’. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More
How to Build the Right Messaging Strategy for Your Brand
June 13th, 2017
Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More
How to Choose the Right Colors for Your Brand
June 2nd, 2017
As part of our blog series ‘how to build a brand from scratch’, we discuss how to choose the correct colors for your brand and why it’s so important. Do not take this step of the process lightly, as color association can be a key factor in future prospects’ decision making process. It can also... Read More
Web Design Trends to Watch for This Summer
May 31st, 2017
Web design trends do and will continue to evolve as designers take strides in constantly out-doing themselves in an effort to stand out. In an act to break free from the standard of their competition, many designers are incorporating these practices for both aesthetic and strategic purposes.
How to Create Your Brand’s Tone of Voice
May 23rd, 2017
This is the second of our 6-part series that details how to build your brand from scratch. If you’re new to this series, you might want to catch up on our previous blog, or feel free to move on to our next installment if you’re already caught up! We’re sure you’ve heard the phrase “your... Read More
How to Stay Current with Social Media Trends
May 17th, 2017
Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More
How to Build Your Brand from Scratch
April 25th, 2017
Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More
Strike Out Competitors and Become the Yankees of Business
April 12th, 2017
Some might hear the name “New York Yankees” and think of the Bronx Bombers as a sports team, forgetting they’re a (successful) business. So, other than their history and success on the field, why are the Yankees seen as more than just another Major League Baseball Team? Excellent Branding! Let’s look at a few traits... Read More
Tips for Creating Effective Social Media Ads
April 6th, 2017
It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More