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Effective Pardot Management For Your Business

April 16th, 2019

What Can Effective Pardot Management Do For Your Business? More and more mid-size businesses to multinational enterprises are integrating Pardot, a leading focused-marketing automation solution, into their existing Salesforce platform. Their goal is to reach more potential clients and to maximize the impact of their email, social media, paid search, and other digital marketing campaigns.... Read More

Maximize Your Search Visibility on Facebook and LinkedIn

April 5th, 2019

There are endless ways for people to find your page on social networks, the search bar being one of them. The search bar is often overlooked because most users’ attention is on their timelines (what they’re subscribed to), but increasing visibility for search offers major opportunities to get found by potential followers and even customers!... Read More

What is the Best Shopping Cart for My Business?

March 28th, 2019

Spotlight on Woocommerce and Magento Open Source Platforms Running a successful online business means having to make decisions based on future projections. Your eCommerce shopping cart is one such decision, and not one to be taken lightly. The cart you choose must facilitate the final step in the Sales process, so it must be easy... Read More

8 Vital Link Building Tips

March 18th, 2019

Link Building is a significant part of any SEO strategy. It’s what determines the Domain Authority, which is one way Google determines a sites’ credibility. A website’s credibility will heavily influence its Google keyword ranking. Backlinks are also the source of referral traffic, which can make up a decent portion of overall website visitors. The... Read More

What is a Scalable Web Design?

March 8th, 2019

Most online business owners will be familiar with the term, “scalable web design”. Or are they? The Digital Marketing field keeps evolving and our terminology soon follows. Having a scalable website used to mean it could be adjusted to handle more traffic. Said traffic would be sourced from search engines, ride in on inbound links,... Read More

How To Get More From AMP

February 26th, 2019

For years now, the number of mobile internet users has eclipsed their desktop users. With this shift came additional demands on how the web works. A satisfying website user experience is paramount, but mobility made it more difficult for web developers to provide that fluidity to make browsing and shopping seamless. Enter Google, the muscle... Read More

7 Ways To Optimize Your Landing Pages

February 14th, 2019

Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More

Understanding The User Experience

February 6th, 2019

At the start of this decade, no one considered the ‘mobile user experience’- it wasn’t remotely part of the popular lexicon. Yet today, as the decade closes, attention to the quality of the online experience for those accessing the internet via mobile devices is paramount. Their need is simple, the solution, however, is ever evolving.... Read More

How To Get More Positive Reviews

January 29th, 2019

The internet has changed the way people shop. Today’s consumers have an arsenal of online resources like search engines, forums and review sites that help them minimize risks and avoid buyer’s remorse. It’s called online research. Reviews are often the first thing people search for and you know what they say about first impressions. Your... Read More

Top 2019 Web Design Trends and What to Avoid

January 23rd, 2019

In web design as in other digital disciplines, an optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will pause and remain on the page and/or seek other... Read More

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