AWG Blog: Digital Marketing Insights from Industry Experts

Making The Most of Your Long Island Digital Marketing in 2022

December 30th, 2021

Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More

Copywriting & The Art of Persuasion

December 10th, 2021

Behind every great website, every great advertising campaign and any other great piece of marketing material is an idea that sticks. To communicate this idea in a way that resonates is with powerful copy. However, copy that communicates and copy that sells are not the same thing — it takes next-level skills to persuade someone... Read More

Why You Need Digital Marketing For The Holiday Season

November 30th, 2021

If the emerging holiday season ensures anything in the business world, it’s that consumers are ready to buy and that brands are ready to sell. As Black Friday, Cyber monday and Small Business Saturday grows into more than just a singular sales day event, the need to show can be do or die for a... Read More

Getting Your Online Business Ready For The Holiday Season

November 10th, 2021

With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what... Read More

Changes to Google Search Terms Reports + What They Mean

October 14th, 2021

Google recently announced that it will be making changes to its search term report. More specifically, they’re changing the way they show historical data for queries that yield impressions, but no clicks for both Search and Dynamic Search Ads campaigns. Additionally, Google will be removing all historical query data collected before September 2020 that fail... Read More

Do Social Media Followers Still Matter?

September 29th, 2021

There was a time when social media followers meant… well, pretty much everything for online businesses. More followers meant more potential impressions, which meant more exposure – all without the need for an advertising budget. Until one day, Facebook changed everything and other social media platforms inevitably followed suit. In an act to pivot their... Read More

Why Aren’t My Landing Pages Converting?

September 10th, 2021

What’s worse than investing in a high-quality landing page… only for it to not convert leads into business? The worst part? There are so many simultaneous moving parts that finding the weakest link in your chain of conversions can take days, if not longer. And the cold, hard truth is, most businesses simply aren’t equipped... Read More

Why a One-Time SEO Set Up and Leave It Strategy Doesn’t Work

August 30th, 2021

There’s been a lot of talk over the years about how to get the most from SEO. Should business owners invest in short or long-term SEO strategies? Which tactics are most impactful? How can they stay ahead of Google’s ever-changing algorithm? There’s so much information available that people don’t know who to trust. And the... Read More

5 Ways to Optimize Product Pages

August 13th, 2021

In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as... Read More

Quantity vs Quality Reviews For Local Businesses

July 27th, 2021

Business across all industries look to accrue positive reviews. They provide valuable social proof, give rise to word of mouth marketing and best of all, improve consumer confidence when it really counts – at checkout. In a perfect world, your business would have a plethora of amazing reviews without a single negative comment to worry... Read More

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