For over a decade, Social Media outlets have proven their worth in furthering your brand. It quickly became a powerful marketing platform for businesses. AWG deftly utilizes the best Social Media tactics to enable our clients to connect with customers, build relationships, and promote their brand. However, they can also assist your Search Engine Optimization... Read More
Updating Your Google PPC to Performance Max
October 24th, 2022
You’ve doubtless heard the buzz about Google’s new Pay Per Click upgrade, Performance Max. Earlier this year, Google announced that its Local and Smart Shopping are about to be superseded with this new tool, which for some, began to roll out in late summer. Essentially, Performance Max is designed to deliver what its name promises... Read More
Preparing for Google Analytics 4
September 7th, 2022
Across the globe, digital marketers are getting ready for Google Analytics 4. Since its inception over 18 years ago, the digital marketing industry has focused on improving what came to be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks... Read More
Benefits of an E-A-T Audit for Your Website
August 26th, 2022
Just about all of us like to E-A-T, but Google especially. What E-A-T stands for is Expertise, Authoritativeness, and Trustworthiness. With an avalanche of information on the Internet, some valid, some not, these concepts guide users to find sites with quality information not disinformation. Now, to complicate matters: it is a concept, not a ranking... Read More
What Content Should B2B & B2C Companies Prioritize?
July 6th, 2022
Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their... Read More
Standout Web Design Trends for 2022
June 1st, 2022
As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize the unexpected visual effect that takes site visitors on a personal journey that culminates in a sale or lead and inspires a return site visit.... Read More
Tips to Achieve a Good Website Bounce Rate
May 4th, 2022
Your online digital marketing strategy’s SEO initiatives will include reducing its bounce rate. What’s that? Why is it so important? And what can be done to improve this metric? Let’s examine your options. In layman’s terms, your bounce rate increases when a visitor arrives at your site, then exits without exploring additional pages. Sometimes this... Read More
Generating Sales Through Social eCommerce
April 4th, 2022
Your business might use social media marketing to maintain your online profile, to post images, videos and stories to attract your target audience. But if you are not using Social eCommerce as a marketing tool, you are not fully connecting with your target audience or reaching new customers. That means your site is missing out... Read More
Goal-Setting For a Winning Campaign
March 4th, 2022
Everyone wants their campaign to be a winner, but as you probably know, most aren’t. This is for a multitude of reasons – largely because we can’t all be winners. In fact, most campaigns are doomed from the beginning. The main reason? Because they don’t set the right goals. Here’s what you can do to... Read More
The Fundamentals of Paid Search
February 10th, 2022
We’re at a point and time where virtually everyone uses popular search engines like Google to find what they’re looking for – whether that be the answer to a quick question or information regarding business. And as you probably know, organically ranking for competitive terms requires time, expertise, man-power and a solid budget, topped off... Read More
