AWG Blog: Digital Marketing Insights from Industry Experts

Can Spam in Digital Marketing

August 2nd, 2018

Just when you thought it was gone forever, online spam is back. Actually, it never quite went away, but has re-emerged recently and if undetected is likely to cause online business owners to lose prospects, leads, and revenue. Spam takes numerous forms but is essentially an undesirable element found in the content on many websites... Read More

How to Grow Your Business with Instagram

July 26th, 2018

If you’re looking to utilize the fastest growing social media platform for business, you’ve come to the right place. Simply follow the steps below and be amazed at how Instagram-savvy you can be! Define Your Goals Understand exactly what your business can gain with Instagram marketing. Be specific! Social Media Marketing can become very involved,... Read More

What is Web Development and How is It Different from Programming?

July 20th, 2018

Over the past five years, online business owners looking to update their website have often been confused by the changes in the digital marketing industry. Initially, most web agencies had referred to themselves as web design companies. Today, however, competition on the internet has grown exponentially. Agencies that once specialized in creating websites have evolved... Read More

The Recipe for a Great Advertisement

July 9th, 2018

Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More

15 Top Features of Successful eCommerce Sites

July 6th, 2018

If you’ve got an online business selling products or services via a shopping cart, you’ll want to include the most current features known to achieve your goals as quickly as possible.

How to Write Better Subject Lines

June 27th, 2018

Email Marketing can be one of the most profitable digital marketing practices, but only when it’s done correctly. One incredibly important part of a successful email blast is having a strong subject line. The role of the subject line is to grab attention and encourage people to open your email. If Email Marketing is a... Read More

How to Create Your Social Media Tone of Voice

June 19th, 2018

We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely?... Read More

How GDPR Will Impact Your Online Business

June 12th, 2018

On May 25, 2018 new data protection rules, known as the General Data Protection Regulation (GDPR) were rolled out across Europe. Part of a continuing data protection evolution that began in 1990, GDPR is designed to update laws that protect the rights of individuals using the internet. Chiefly the new regulations allow individuals more control... Read More

How Often Does an Ecommerce Site Need to Be Redesigned?

June 11th, 2018

There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More

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