In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal […]
While it has been practiced for years, there’s still a lot we’re learning about paid search. After all, there’s a lot more to targeted advertising on search engines than just bidding on keywords we think (might) cash in for us. Successful advertising is about taking calculated risks, mixed in with data-driven decisions, organic creativity and […]
Forget all the buzzwords going around – I want to be real with you. People all over the world rely on popular search engines like Google and Bing to find the information they need. Whether they’re looking to stock up on cat food, want to hire a new plumber, or are just arguing over whether […]
As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in […]
When people hear the word “Pinterest”, they think about a lot of things, but for some reason, opportunity isn’t the word that comes to mind. We know… You probably think of crafts and DIY. But that’s actually our point. Pinterest marketing hasn’t become an overly commercialized platform. At least not yet. This gives marketers and […]
Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness. […]
Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to […]
Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look […]
I’ve gotten a lot of questions about subscription-based marketing companies, so I wanted to set the record straight here. Before I dig into things, we wanted to start off by saying this isn’t a hit piece and what might work for one business, might not work for another. What Are Subscription-Based Marketing Companies? These are […]
With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid […]
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