AWG Blog: Digital Marketing Insights from Industry Experts

6 Steps To Powerful Email Marketing

January 31st, 2020

Over the years we’ve noticed a few common email marketing pitfalls that new clients tend to experience. These obstacles often leave businesses dazed and confused, so we thought we’d set the record straight. Set Your Goals Arbitrarily sending emails will get you nowhere. As with all other marketing functions, you have to set your goals... Read More

Web Design Trends That Will Dominate 2020

January 20th, 2020

A strong website design will not only help you attract site visitors but will help convert them to customers. While Search Engine Optimization is the digital marketing tool used to ensure a solid site user experience leading to a sale, phone call, or sign-up, this discipline works within the site’s web design framework. Everyone knows... Read More

5 Steps to Dealing With Bad Online Reviews

January 10th, 2020

It’s the digital age and nobody likes to make a bad online purchase. So they check the online reviews. But what happens when your business gets tagged with bad reviews? It could really affect your sales. Even the best businesses get the occasional bad online review. It happens! So what do you do about it?... Read More

5 SEO Practices That Won’t Work in 2020

December 27th, 2019

Most web-based business owners are aware that their sites need Search Engine Optimization (SEO) to remain competitive. But few would be aware that the digital landscape changes constantly, therefore many of yesterday’s initiatives are ineffective today. Not only is money spent on obsolete tactics is money wasted, but continued use of some of these techniques... Read More

Boosting Sales with Google Shopping for the Holidays

December 17th, 2019

Selling More This Holiday Season Whether they’re looking for ideas or price matching, millions of consumers will use Google to gift shop this holiday season. Sure, Amazon is considered the top dog and you should absolutely list your products on Amazon MarketPlace, but don’t forget Google is still the world’s #1 search engine. Can you... Read More

How to Use Facebook Chatbots

December 5th, 2019

Facebook Marketing is different than it was 10, 5 even 3 years ago. It’s more crowded, competitive AND complicated than ever, leading to higher consumer expectations. Between rising consumer expectations and the increase in competition, businesses are focusing on boosting conversion rates. This is where chatbots come in. What Are Facebook Chatbots? Chatbots are computer... Read More

How Can My Business Get in On the Growing Voice Search Trend?

November 25th, 2019

We have mobile users to thank for the growing voice search trend. Voice assistants are standard features on smartphones, tablets, and, of course, smart speakers such as the Amazon Echo and Google Home. The question is, what can online business owners do to get in on this trend that is quickly becoming a fixture in... Read More

What Google’s BERT Update Means to Your Business

November 14th, 2019

Every online business owner knows that all too often, Google updates its formula(s) resulting in potential online business fluctuations that can be temporary or truly impactful. Sometimes, as in the case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that... Read More

Google to Stop Indexing Content Within Flash

November 8th, 2019

News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More

How to Generate Leads on LinkedIn

November 4th, 2019

LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More

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