Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It’s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn’t excel at providing this simple customer service deliverable,... Read More
How to set up a Google Analytics Account
January 6th, 2017
Google Analytics Account Setup Websites have pervaded our culture in the past 10 years. It’s difficult to avoid using them. In the US, businesses rely on websites to generate leads and sales to keep their margins in the black. For retail, in particular, customer trends are tracked to determine the best ways to identify, target... Read More
How Space Exploration Can Brand a Car
January 4th, 2017
It’s amazing how a name can be synonymous with a brand, and how that name can influence the overall perception people have of that brand. CEO, Elon Musk’s intention to travel to Mars has grabbed headlines and attention worldwide. Visiting the red planet has been a sci-fi fantasy of eons, however, Elon Musk and SpaceX... Read More
Google Chrome Takes Steps Towards a More Secure Web in 2017
December 23rd, 2016
Most of us browse the web under the assumption that where we go, the sites we visit, the search terms we use, the time we spend on any site, as well as purchases we make, are private. Many are not, allowing third parties to view, collect, and repurpose any and all user data extracted from... Read More
Mobile Browser vs. Native Apps
December 12th, 2016
While many have said that native apps were the future, research suggests that mobile websites have already become the more dominant source for mobile information. While apps were once requisite, it’s become increasingly apparent that they have become unnecessary for most of the functions required to facilitate using mobile devices. Native Apps began as a... Read More
5 Steps to Enhance Your B2B Branding
December 2nd, 2016
Enhancing your brand can be one of the most profitable long-term decisions a business can make. Effective branding leads to cohesive messaging, which communicates more to your audience than just your name. A well-executed identity strategy can create the opportunity for long-term profits. It’s what sets your brand apart, ensuring more business and greater ROI.... Read More
Google Begins Mobile-First Indexing
November 23rd, 2016
The majority of Google searches are performed on mobile devices and the volume increases yearly. Yet, up until now, Google has indexed sites based on a website’s desktop version. This created a discrepancy between ranking and relevance when searching on a mobile device. That focus has recently shifted. Attempting to make search results more relevant,... Read More
What we can Learn from Samsung and the Explosive Note 7
November 1st, 2016
Highly anticipated by tech enthusiasts around the world, the consumer debut of the Samsung Note 7 was expected to make headlines- just not these headlines: “Samsung recalls Galaxy Note 7 Worldwide Due to Exploding Battery Fears” – The Verge (9/2) “Samsung Shares Plummet as Note 7 Debacle Deepens” – CNN Money (9/12) “A Samsung Note... Read More
Why Good Web Development is Needed for SEO
October 28th, 2016
It is generally known that solid web design cannot just be “pretty” but also needs to be capable of doing some serious SEO lifting. Less known, but just as important, is a site’s web development. Why? That is the way the site is actually ‘wired’ to function. Search engines use bots and spiders (spiders/bots are... Read More
3 Sources to Boost Your Persona Research
October 18th, 2016
The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly... Read More