AWG Blog: Digital Marketing Insights from Industry Experts

The Benefits of Sharing Facebook & Instagram Stories

July 18th, 2019

What started as a fad has turned into an integral part of many brands’ social media strategies. Still skeptical about the benefits of Facebook and Instagram stories? These benefits explain why stories have gone from an optional experiment to a must for Facebook and Instagram Marketing They Increase Visibility The biggest reason for utilizing Facebook... Read More

How To Make The Most With Google Keyword Planner

July 12th, 2019

Using Google’s Keyword Planner to Benefit Your Business Aligning your website with the keywords that will help propel your business to the next level is crucial. There are many techniques, strategies, tactics, and even software created just for this purpose. One that has gained traction is Google’s Keyword Planner. After all, Google is perceived as... Read More

5 Vital Digital Marketing Trends For Business

July 2nd, 2019

When you are driving, as you accelerate the needle on the speedometer moves from left to right or zero to the threshold of the speed limit. In Digital Marketing our client success is measured much the same way: it is all about ‘moving the needle’. And, how fast or how slow a business’ digital marketing... Read More

Driving Sales With Facebook Marketplace

June 25th, 2019

Facebook Marketplace Explained Marketplace is a new feature that allows Facebook users to buy and sell items amongst themselves. Users simply list items with a price and description and interested parties message them via Facebook Messenger. But this article isn’t about turning Facebook into a garage sale. Here’s how your business can drive sales with... Read More

5 Examples of Brilliant Brand Storytelling

June 13th, 2019

A lot of people talk about the importance of brand storytelling, so we figured it would be best to show you some examples that we think excel. Here are 5 examples of brilliant brand storytelling. Dell Technologies’ Let’s Make it Real To tell their story about Artificial Intelligence, Dell Technologies used Jeffrey Wright to promote... Read More

The Formula For a Strong Google Ads Campaign

May 24th, 2019

There are no magic bullets to creating a successful Google Ads campaign. Many who run their own PPC campaigns make a chief tactical error. They think that optimization is carried out solely on the ads themselves. Actually, due diligence permeates every aspect of a Google Ads campaign. So rather than jump in and start crafting... Read More

The Benefits of Bing and MSN SEO

May 16th, 2019

Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those... Read More

Why Your Brand Needs A Good Story

May 7th, 2019

As people, we love stories. We’ve been hearing them since we were children Think about it – who didn’t love storytime? We don’t outgrow stories. Whether we enjoy reading books, watching movies (or TV), playing video games, or even using social media, stories are still very much a part of our daily lives. Stories Turn... Read More

6 Reasons to Never Search For Your Own Google Ads

April 29th, 2019

Remember when you were a kid and your mother told you not to touch something? To you that was an invitation to do just that. And when you did, there were consequences for your actions. Well, online advertisements come with that ‘hands off’ caveat as well. Today, when you hire an agency to help you... Read More

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