For any eCommerce business the easier site visitors can be converted to customers, the better. This is especially true for smaller online enterprises. But upgrading to a shopping cart has posed problems for some online firms. The main issue is that fluid, more sophisticated eCommerce platforms such as Magento or a custom cart are financially... Read More
If you’ve got an online business selling products or services via a shopping cart, you’ll want to include the most current features known to achieve your goals as quickly as possible.
On May 25, 2018 new data protection rules, known as the General Data Protection Regulation (GDPR) were rolled out across Europe. Part of a continuing data protection evolution that began in 1990, GDPR is designed to update laws that protect the rights of individuals using the internet. Chiefly the new regulations allow individuals more control... Read More
There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More
Photo credit: Friesehamburg[/caption] Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise... Read More
There’s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We’re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In... Read More
Strong landing pages are essential for generating conversions on your website. These pages can be key to turning online browsers into buyers. So it is important to make sure that your Landing Pages are functioning optimally. If not, learn what you can do to improve them. Testing Method/ Measuring Results In Google Analytics , you... Read More
Why Content Marketing? With the digital world full of brands promoting themselves with sales and gimmicks, the masses are beginning to see past the smoke and gravitate towards voices that they trust. Consumers are sick of being ‘sold’ so they’re relying on their gut-reactions, forcing brands to earn their attention with excellent content. What exactly... Read More
Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.
Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More