eCommerce

Top Five 2023 eCommerce Trends to Watch

December 28th, 2022

eCommerce website development is all about increasing users’ convenience. Since 2005, more and more consumers are making the majority of their purchases online. To retain and gain market share in this ever competitive marketplace, webmasters will have to employ every relevant strategy. Here, AWG has compiled the top 5 eCommerce trends that we’ll be deploying... Read More

The Importance of eCommerce Platform Updates

October 6th, 2020

As the internet is an ever-expanding universe, more and more issues arise from utilizing an outdated website platform.  Some of the more popular platforms such as Magento and Laravel are constantly being subjected to security hacks, data theft, site stability, and outdated functionality.  Other popular platforms such as WordPress integrate third-party plugins that can create... Read More

Building a Better Website

August 20th, 2020

With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without... Read More

Why is CCPA Important to My Business

July 1st, 2020

On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More

Navigating Digital Marketing During COVID-19

April 28th, 2020

As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More

What a CMS Can and Cannot Do

August 8th, 2019

My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple... Read More

What is the Best Shopping Cart for My Business?

March 28th, 2019

Spotlight on Woocommerce and Magento Open Source Platforms Running a successful online business means having to make decisions based on future projections. Your eCommerce shopping cart is one such decision, and not one to be taken lightly. The cart you choose must facilitate the final step in the Sales process, so it must be easy... Read More

Why Woo? eCommerce Sites That Sell

January 10th, 2019

For any eCommerce business the easier site visitors can be converted to customers, the better. This is especially true for smaller online enterprises. But upgrading to a shopping cart has posed problems for some online firms. The main issue is that fluid, more sophisticated eCommerce platforms such as Magento or a custom cart are financially... Read More

15 Top Features of Successful eCommerce Sites

July 6th, 2018

If you’ve got an online business selling products or services via a shopping cart, you’ll want to include the most current features known to achieve your goals as quickly as possible.

How GDPR Will Impact Your Online Business

June 12th, 2018

On May 25, 2018 new data protection rules, known as the General Data Protection Regulation (GDPR) were rolled out across Europe. Part of a continuing data protection evolution that began in 1990, GDPR is designed to update laws that protect the rights of individuals using the internet. Chiefly the new regulations allow individuals more control... Read More

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