As eCommerce continues to evolve, webpage conversions continue to be the ultimate goal for online retailers in 2023. This year alone, eCommerce sales are projected to grow by 10.4% and the global eCommerce space is on track to hit $6.3 trillion. The power of online shopping is, at this point in time, undeniable. If your retail company isn’t taking advantage of the eCommerce market, you could miss out on an incredible opportunity to expand your brand’s presence nationally and internationally.
If your business is currently utilizing eCommerce deployments, you’re on the right path, but we’re here to help you improve your reach. A focus on eCommerce conversion rate optimization should be your priority as a business owner. Actively working on improving your current conversion rates will allow you to stay ahead of the competition as online shopping continues to skyrocket this year. The following are some vital tips that you need as a business owner to boost your webpage traffic and utilize eCommerce conversion rate optimization in 2023.
Personalize experiences for users
One thing users love to see is a personalized experience when shopping online. Not only does it add an additional layer of convenience but it also greatly increases the chances of that customer making a purchase. It’s now easier than ever to deploy personalization techniques in your website’s UX design. This is the first – and most approachable – means of eCommerce conversion optimization.
This is done by collecting consumer demographics, locations, and shopping behavior. Tailoring the shopping experience for each individual customer is a critical aspect of running a successful eCommerce business. With the data you gather, you are able to create personalized product recommendations, targeted ads, and unique email marketing campaigns. This will allow you to connect to your customers on a deeper level and provide them with the products they need more efficiently.
Understand the power of testimonials
Arguably the most important psychological principle of effective eCommerce shops is their ability to provide social proof to potential customers. Social proof, or testimonials, are used to encourage shoppers to learn more about your company and products.
When a user sees current customers affirm your business, it reassures them and verifies the legitimacy of your company. It’s one thing for you to be transparent about your brand, but consumers are much more likely to take the advice of their peers in these situations. This is why including a generous amount of testimonials on your website and social channels is an essential part of the eCommerce conversion optimization process.
Optimize your website for mobile
Since the lockdowns of 2020, the push toward – and dependence on – online shopping has been undeniable. Even though the world has been working for the last three years to get back on track, the trend of virtual shopping has definitely stuck. As we touched on before, this digital space is expected to continue growing rapidly with no sign of slowing down.
As a business owner in the eCommerce market, this means your focus should be directed toward mobile deployments. Even before 2020, we were all shopping on our phones, and this is not something that’s going to change anytime soon. If your customers and website visitors are mobile users, why wouldn’t you optimize your webpage for mobile? A mobile-first approach in your web design is now the best course of action for any brand looking to focus on eCommerce conversion rate optimization.
Implement AI chatbots
One of the trendiest methods of optimizing your website’s eCommerce conversion rate is through the use of AI chatbots. While this technology has been around for quite some time, it’s just recently exploded in popularity and also greatly improved in its capabilities. Having an active chatbot on your website is a critical resource for both existing and potential customers.
They provide users with immediate feedback and information in instances where they can’t necessarily get in contact with your team. This will work to improve the overall shopping experience for users as well as streamline your customer support efforts. Most importantly, AI chatbots have become so powerful that users likely won’t even be able to tell the difference when they’re chatting with a bot.
Simplify the checkout process
It’s safe to say that the checkout process is one of the most vital steps in an eCommerce transaction. Putting forth all these efforts toward eCommerce conversion optimization means nothing if your checkout process is overcomplicated. Users can have a great experience all throughout your website, but if they encounter obstacles and delays while trying to complete their purchase, they could still abandon the transaction at the last minute.
You can solve this problem and round off the eCommerce conversion optimization process by revamping your site’s checkout. Making sure you have integrations for digital payment methods like PayPal, Venmo, and Apple Pay are key. It’s also crucial to focus on streamlining the steps in the checkout process. Keep the pages and the entry fields to a minimum, and ensure that your website has functioning autofill capabilities.
All of these solutions combined will give you an undeniable upper hand over the competition. With the right tools and proper knowledge of the practice, eCommerce conversion rate optimization can actually be relatively simple. Understanding the intricacies of eCommerce and the projected growth of the market is crucial for you as a brand owner. Now that you are armed with the knowledge, you are better equipped to profit in the coming years.
