We have mobile users to thank for the growing voice search trend. Voice assistants are standard features on smartphones, tablets, and, of course, smart speakers such as the Amazon Echo and Google Home. The question is, what can online business owners do to get in on this trend that is quickly becoming a fixture in... Read More
Mobile Marketing
In-App Ordering, The New Trend in Mobile
October 8th, 2019
When marketing to your target demographic or consumer it is important to know their habits, their spending habits in particular. Over the past year mobile users, who as you know comprise the majority of internet users, have embraced shopping through mobile apps to purchase a wide range of products and services. Think about it. The... Read More
Is Your Website Content Optimized for Voice Search?
September 6th, 2019
Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is... Read More
How is Google’s Mobile-First Index Impacting Your Business?
August 23rd, 2019
Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness... Read More
Does My Business Need an App?
July 29th, 2019
We get this question all the time: “Does my business require a mobile app?” Well yes, and no. It depends on a number of factors. In this blog, we’ll explore the best reasons for having a mobile app and one good reason not to. Let’s first make sure we are on the same page. Apps... Read More
What’s Next for Mobile Users?
December 7th, 2018
Ericsson, a global telecommunications giant has stated that today’s 2.6 billion smartphones will grow substantially to 6.1 billion smartphone users by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some 70%... Read More
Mobile Browser vs. Native Apps
December 12th, 2016
While many have said that native apps were the future, research suggests that mobile websites have already become the more dominant source for mobile information. While apps were once requisite, it’s become increasingly apparent that they have become unnecessary for most of the functions required to facilitate using mobile devices. Native Apps began as a... Read More
Google Begins Mobile-First Indexing
November 23rd, 2016
The majority of Google searches are performed on mobile devices and the volume increases yearly. Yet, up until now, Google has indexed sites based on a website’s desktop version. This created a discrepancy between ranking and relevance when searching on a mobile device. That focus has recently shifted. Attempting to make search results more relevant,... Read More
Mobile Friendly Search Results
April 1st, 2015
In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.
Does My Business Need a Mobile Website?
June 6th, 2014
Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult.
