When marketing to your target demographic or consumer it is important to know their habits, their spending habits in particular. Over the past year mobile users, who as you know comprise the majority of internet users, have embraced shopping through mobile apps to purchase a wide range of products and services. Think about it. The... Read More
Voice search (VS)? Never heard of it? Not sure of its value? Try to remember that just a few years ago no one thought that mobile would be as big as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is... Read More
Many website owners are reporting negative effects to their rankings due to Google’s Mobile-First Index. Maybe you were too distracted running your business to notice when Google first made their ‘Mobile First’ announcement a few years ago. The major search engine gave plenty of warning that hereafter site rankings would be based on their responsiveness... Read More
We get this question all the time: “Does my business require a mobile app?” Well yes, and no. It depends on a number of factors. In this blog, we’ll explore the best reasons for having a mobile app and one good reason not to. Let’s first make sure we are on the same page. Apps... Read More
According to Ericsson, a multinational telecommunications giant, today’s 2.6 billion smartphones will grow exponentially to reach 6.1 billion smartphone users worldwide by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some... Read More
While many have said that native apps were the future, research suggests that mobile websites have already become the more dominant source for mobile information. While apps were once requisite, it’s become increasingly apparent that they have become unnecessary for most of the functions required to facilitate using mobile devices. Native Apps began as a... Read More
The majority of Google searches are performed on mobile devices and the volume increases yearly. Yet, up until now, Google has indexed sites based on a website’s desktop version. This created a discrepancy between ranking and relevance when searching on a mobile device. That focus has recently shifted. Attempting to make search results more relevant,... Read More
In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.
Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult.
Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!