Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!
Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. There are numerous ways for mobile users to access your site- a mobile... Read More
The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them.
If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.
The rising popularity of wireless mobile devices such as the iPhone and similar products that feature full web-browsing capabilities has enabled companies to expand into mobile marketing. New and creative options for reaching new consumers and clients through mobile marketing are being integrated into marketing budgets. But before a mobile marketing campaign can be initiated, companies should take steps to ensure that their website will be displayed properly on mobile devices.
Mobile marketing has yet to be fully embraced by many corporations, but it’s positive impact on promotion, branding, and quick access to information cannot be denied. Wireless mobile devices with Internet access capabilities are finding their way into the hands of thousands of new wireless subscribers every day, creating a new fertile market. Corporations are moving progressively forward and are ready to embrace the advantages of new and ever-changing technologies.
If you're targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don't look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.