For over a decade, Social Media outlets have proven their worth in furthering your brand. It quickly became a powerful marketing platform for businesses. AWG deftly utilizes the best Social Media tactics to enable our clients to connect with customers, build relationships, and promote their brand. However, they can also assist your Search Engine Optimization... Read More
Social Media Marketing
Generating Sales Through Social eCommerce
April 4th, 2022
Your business might use social media marketing to maintain your online profile, to post images, videos and stories to attract your target audience. But if you are not using Social eCommerce as a marketing tool, you are not fully connecting with your target audience or reaching new customers. That means your site is missing out... Read More
Do Social Media Followers Still Matter?
September 29th, 2021
There was a time when social media followers meant… well, pretty much everything for online businesses. More followers meant more potential impressions, which meant more exposure – all without the need for an advertising budget. Until one day, Facebook changed everything and other social media platforms inevitably followed suit. In an act to pivot their... Read More
Pinpointing Your Success: Pinterest Marketing
May 10th, 2021
When people hear the word “Pinterest”, they think about a lot of things, but for some reason, opportunity isn’t the word that comes to mind. We know… You probably think of crafts and DIY. But that’s actually our point. Pinterest marketing hasn’t become an overly commercialized platform. At least not yet. This gives marketers and... Read More
How to Leverage Influencer Marketing For Growth
February 25th, 2021
With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid... Read More
Why do I need to invest in digital marketing every month
September 3rd, 2020
Your website is your digital storefront and, with the existing status of the American retail environment, your business needs to consistently drive prospects to your site. Solid online marketing strategies help you achieve just this. Repeat visitors, new visitors, and productive visits are the backbone of our “new” economy. Continuing digital marketing ensures the increased... Read More
Promoting Your Local Business on Social Media
April 2nd, 2020
Running a local business? We know it’s hard and it may seem like there just aren’t enough hours in the day. Among the million other things on your plate is promoting your business. Nobody reads the newspaper anymore and TV ads are overpriced. How about social media? There are nearly 2.5 billion people on Facebook... Read More
How to Use Facebook Chatbots
December 5th, 2019
Facebook Marketing is different than it was 10, 5 even 3 years ago. It’s more crowded, competitive AND complicated than ever, leading to higher consumer expectations. Between rising consumer expectations and the increase in competition, businesses are focusing on boosting conversion rates. This is where chatbots come in. What Are Facebook Chatbots? Chatbots are computer... Read More
How to Generate Leads on LinkedIn
November 4th, 2019
LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More
Why (and How) You Should Use Facebook Business Manager
August 15th, 2019
Getting Acquainted As Facebook and Instagram have grown over the years, they have become larger portions of brands’ social media marketing and digital advertising strategies. A larger piece of the marketing puzzle means delegating more tasks and involving more employees, which brings us to Facebook Business Manager. If you’re not familiar with Facebook Business Manager,... Read More
