Social Media Marketing

Promoting Your Local Business on Social Media

April 2nd, 2020

Running a local business? We know it’s hard and it may seem like there just aren’t enough hours in the day. Among the million other things on your plate is promoting your business. Nobody reads the newspaper anymore and TV ads are overpriced. How about social media?  There are nearly 2.5 billion people on Facebook... Read More

How to Use Facebook Chatbots

December 5th, 2019

Facebook Marketing is different than it was 10, 5 even 3 years ago. It’s more crowded, competitive AND complicated than ever, leading to higher consumer expectations. Between rising consumer expectations and the increase in competition, businesses are focusing on boosting conversion rates. This is where chatbots come in. What Are Facebook Chatbots? Chatbots are computer... Read More

How to Generate Leads on LinkedIn

November 4th, 2019

LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More

Why (and How) You Should Use Facebook Business Manager

August 15th, 2019

Getting Acquainted As Facebook and Instagram have grown over the years, they have become larger portions of brands’ social media marketing and digital advertising strategies. A larger piece of the marketing puzzle means delegating more tasks and involving more employees, which brings us to Facebook Business Manager. If you’re not familiar with Facebook Business Manager,... Read More

The Benefits of Sharing Facebook & Instagram Stories

July 18th, 2019

What started as a fad has turned into an integral part of many brands’ social media strategies. Still skeptical about the benefits of Facebook and Instagram stories? These benefits explain why stories have gone from an optional experiment to a must for Facebook and Instagram Marketing They Increase Visibility The biggest reason for utilizing Facebook... Read More

Driving Sales With Facebook Marketplace

June 25th, 2019

Facebook Marketplace Explained Marketplace is a new feature that allows Facebook users to buy and sell items amongst themselves. Users simply list items with a price and description and interested parties message them via Facebook Messenger. But this article isn’t about turning Facebook into a garage sale. Here’s how your business can drive sales with... Read More

Maximize Your Search Visibility on Facebook and LinkedIn

April 5th, 2019

There are endless ways for people to find your page on social networks, the search bar being one of them. The search bar is often overlooked because most users’ attention is on their timelines (what they’re subscribed to), but increasing visibility for search offers major opportunities to get found by potential followers and even customers!... Read More

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More

How Facebook’s Algorithm Works

October 9th, 2018

Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer... Read More

How to Survive Facebook Marketing in 2018

September 23rd, 2018

We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for... Read More

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