Social Media Marketing

How Facebook’s Algorithm Works

October 9th, 2018

Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer... Read More

How to Survive Facebook Marketing in 2018

September 23rd, 2018

We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for... Read More

How to Grow Your Business with Instagram

July 26th, 2018

If you’re looking to utilize the fastest growing social media platform for business, you’ve come to the right place. Simply follow the steps below and be amazed at how Instagram-savvy you can be! Define Your Goals Understand exactly what your business can gain with Instagram marketing. Be specific! Social Media Marketing can become very involved,... Read More

How to Create Your Social Media Tone of Voice

June 19th, 2018

We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely?... Read More

The Best Social Media Channels For Your Business

April 21st, 2018

We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More

How to Use Twitter to Promote Your Blog

April 12th, 2018

Twitter is an ideal platform for promoting blog content because its base consists of readers. This differs from other platforms like Instagram and Pinterest that is more visually-focused and used more for promoting products on E-commerce sites. About Twitter Marketing Twitter is comprised of subgroups, each with their own interests. Some groups are huge, such... Read More

How to Make Social Media Marketing Less Scary

October 26th, 2017

Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and... Read More

Why Your Social Media Pages Aren’t Growing

July 29th, 2017

There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just... Read More

How to Stay Current with Social Media Trends

May 17th, 2017

Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More

Tips for Creating Effective Social Media Ads

April 6th, 2017

It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More

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