Social Media Marketing

Facebook Advertising Update

February 15th, 2017

Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able to target their audiences to the degree that they can direct their promotions to those who have proven interest in their content. This should assist brands to create more effective campaigns for increased conversions since their prospect base will be known to have interest in the brand’s goods and services.

An Engagement Custom Audience is a new segmentation group of users who have engaged with previous content on Facebook. When utilized, advertisers will be able to create an audience which consists only of users who have visited a brand’s page, engaged with previous organic or paid posts, or directly interacted with the brand..

How Brands Will Capitalize

This is BIG news, as this new segmentation feature will allow for brands to advertise more efficiently on Facebook. The ability to target users who have already engaged with previous posts (implying some interest in a brand) will give brands the chance to experiment with a wider array of content to fish for more engagements. Facebook’s version of Social Remarketing is creating more opportunities for brands!

This will not only benefit brands, but users as well. The ability to advertise more efficiently means that ads will be more relevant, thereby increasing the overall user experience. This expanded capability will also give brands a better indication of ad performance, considering their ads will be seen by users who have historically responded. This is one of many ways that Facebook will be incorporating personalization tactics for their users.

Are your social media ads converting as they should be? Find out with a FREE confidential consultation with Active Web Group! We’re a full service digital marketing agency, providing social media strategy and execution for businesses of all sizes and industries! We also offer responsive web design, SEO, email marketing, PPC and other services to help your business succeed! For more information, or to arrange a confidential consulation, please reach us at (800) 978-3417.

How to Use Social Media for Advertising

January 12th, 2016

Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.

How to Create Your Social Media Tone of Voice

November 20th, 2015

From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.

8 Tips to Help Your Social Media Grow

May 29th, 2015

No matter what stage you are with business, there’s always a new way to develop your social media. Those in the USA spend an average of 2.7 hours a day on their social media accounts and you want to make sure you’re getting proper publicity (wearesocial.net). Some ways you can do this are by keeping your accounts updated, using unique hashtags and personally connecting with your audience.

Boosting Facebook Page Likes for Your Business

February 20th, 2015

Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips.

Strategies to Build Your Brand on Social Media

November 13th, 2014

Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers.

Does My Business Need a Twitter Account

March 17th, 2014

Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.

Do I Need a Facebook Account For My Business?

February 27th, 2014

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

Using Twitter for Small Business

February 18th, 2014

Twitter has been on the scene for almost 8 years and has gathered a large user base that wants to know what’s going on in the world in 140 characters or less. People use the service to keep in touch with colleagues, industry professionals, and their favorite brands. Can a small business use Twitter help meet their goals? Absolutely. You just need to have a strategy that suits your brand.

How to Use Pinterest for Your Business

January 23rd, 2014

Pinterest is one of the newer social networks to pop up, and while it hasn't been around as long as Facebook, in many cases it drives more traffic than Twitter and LinkedIn and Google+. In this post we'll be taking a look what does well on Pinterest, developing an overall strategy, and getting the most out of your participation.

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