Social Media Marketing

Does My Business Need a Twitter Account

March 17th, 2014

Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.

Do I Need a Facebook Account For My Business?

February 27th, 2014

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

Using Twitter for Small Business

February 18th, 2014

Twitter has been on the scene for almost 8 years and has gathered a large user base that wants to know what’s going on in the world in 140 characters or less. People use the service to keep in touch with colleagues, industry professionals, and their favorite brands. Can a small business use Twitter help meet their goals? Absolutely. You just need to have a strategy that suits your brand.

How to Use Pinterest for Your Business

January 23rd, 2014

Pinterest is one of the newer social networks to pop up, and while it hasn't been around as long as Facebook, in many cases it drives more traffic than Twitter and LinkedIn and Google+. In this post we'll be taking a look what does well on Pinterest, developing an overall strategy, and getting the most out of your participation.

How Small Businesses Can Take Advantage of Google’s Local Carousel

October 17th, 2013

For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.

How to Develop and Maximize a Facebook Marketing Strategy

October 1st, 2013

As of late 2013, Facebook is one of the top 5 most visited websites in the United States, which means, for most businesses, being on Facebook and having an effective social media strategy is a mission critical aspect of their marketing plan. In this article we will be taking a look at how this works, what are some of the things you need to do, and how to do them smarter and more efficiently.

How to Use Facebook to Market your Business

September 19th, 2013

If you watch TV, go to the movies, read magazines, or see billboards, one of the things you'll notice is almost all of these businesses have the little blue Facebook logo somewhere in their advertisement. The problem for many businesses isn't setting up a Facebook account, it's what to do with it once you've got it and how to make it a part of your overall marketing strategy. In this article we'll be taking a look at some of those aspects and provide some ideas or example and guidance to help you meet your goals.

Ensure You Reach Your Consumers

August 28th, 2013

Business professionals launch websites as the means to different ends, however the overarching theme is the same: to fill a need of their consumers. In some cases this involves selling products or services, but in almost all cases it involves providing information that is not readily available in brick and mortars. A company’s website also allows a company to deepen their relationship with their consumers through various means. The most common platform used is a blog, which is ideal for displaying the depth and breadth of a professional’s knowledge. The issue that many business professionals wrestle with is how to get their content out to their prospective consumers.

Benefits of Using YouTube as a Marketing Tool

July 25th, 2013

To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.

Social Media ROI: Can It Be Measured? Should It Be?

July 12th, 2013

Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it’s an established and crucial facet of Internet Marketing. The effects of social media are unknown to most business owners, partially due to the fact that it’s difficult to determine its true monetary value. Measuring social media followers in a fiscal capacity is tough to do, but thankfully, the nature of the beast is that the bottom line isn’t always the bottom line.

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