Social Media Marketing

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

May 24th, 2013

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.

The Benefits of an Effective Social Media Marketing Campaign

May 10th, 2013

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign.

Business Social

November 13th, 2012

That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI.

Content Marketing Strategies

August 21st, 2012

Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors.

Social Bookmarking

August 10th, 2012

Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012.

Google+ Tips

July 2nd, 2012

Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users.

Facebook’s Social Networking IPO Frenzy – The rise and fall…who’s on top?

June 15th, 2012

Morgan Stanley, Goldman Sachs and Facebook founder Mark Zuckerberg (along with their respective insiders) are among the few guaranteed winners from the recent Facebook IPO. Regardless of the path this stock eventually takes, they will all come away as winners, financially that is. As far as their reputation goes though…I suspect we will be seeing a lot of back peddling in the weeks and months to come.

Social Media Tips

June 12th, 2012

Social media is an excellent resource for corporations, small businesses and individuals. When you have a social media account with different sites like Facebook, Twitter and Linkedin you can feed the latest content to your customers or readers through different means. When you utilize social media you have a better chance of your posts or articles going viral. But if you don’t know the kind of content that is likely to go viral,

Can Spam

March 9th, 2012

If you think Spam® is just canned mystery meat, chances are you do not work in the Internet Marketing industry. For those of us who do, spam is a detrimental element on many websites. It has to be identified, located and removed to avoid the site being penalized by the search engines. And once you have been ‘pinged’ by Google and/or Yahoo, your site pretty much becomes permanently invisible. So it’s a really good idea to rout your site of spam.

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