Social Media Marketing

How to Create Your Social Media Tone of Voice

November 20th, 2015

From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.

Why Your B2B Company Needs Social Media

September 22nd, 2015

In the age where social media has become a vital part of just about every company’s online marketing strategy, the same question pops up over and over again – What can social media do for my company?

Using Social Media to Leverage SEO

August 14th, 2015

These days, there are many questions surrounding the viability of link building. Webmasters and site owners are concerned about the safety of linking to potentially low ranking sites. Other users, since the end of Google PageRank updates in late 2013, don’t necessarily know what is a good site is to link to or try and... Read More

8 Tips to Help Your Social Media Grow

May 29th, 2015

No matter what stage you are with business, there’s always a new way to develop your social media. Those in the USA spend an average of 2.7 hours a day on their social media accounts and you want to make sure you’re getting proper publicity (wearesocial.net). Some ways you can do this are by keeping your accounts updated, using unique hashtags and personally connecting with your audience.

How Content Marketers Leverage #FoMO

May 14th, 2015

Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.

Boosting Facebook Page Likes for Your Business

February 20th, 2015

Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips.

Strategies to Build Your Brand on Social Media

November 13th, 2014

Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers.

Five Steps to Increase Traffic With a Company Blog

March 21st, 2014

Your business’s website is so much more than just a place to sell goods and services on the web. It is also a place to engage your potential customers in a manner that increases brand awareness. By implementing a blog on your company website you are able to regularly connect with customers by providing information about your business and its related industry. But where to start? In this post we’ll go over the five steps of developing and creating a blog for your company website.

Does My Business Need a Twitter Account

March 17th, 2014

Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.

Do I Need a Facebook Account For My Business?

February 27th, 2014

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

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