Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said “We’ve heard from our community that people are still worried about missing important updates from the friends they care about…” implying their new focus to fill news feeds with content from friends and... Read More
Instagram’s new logo design is creating quite the buzz around the social media community, with comments ranging from support to scrutiny. As with most social media changes, everyone has something to say about it, but the real question is, how much does a logo really tell about a brand? Of course, the general reaction is... Read More
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
Customer service has evolved over the years. Looking back at the start of the first call centers in the 1960’s, companies have been searching for ways to better communicate with their customers. Now, in an age where things are expected instantly, social media has allowed brands to improve customer service even further.
Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.
From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
In the age where social media has become a vital part of just about every company’s online marketing strategy, the same question pops up over and over again – What can social media do for my company?
These days, there are many questions surrounding the viability of link building. Webmasters and site owners are concerned about the safety of linking to potentially low ranking sites. Other users, since the end of Google PageRank updates in late 2013, don’t necessarily know what is a good site is to link to or try and... Read More
No matter what stage you are with business, there’s always a new way to develop your social media. Those in the USA spend an average of 2.7 hours a day on their social media accounts and you want to make sure you’re getting proper publicity (wearesocial.net). Some ways you can do this are by keeping your accounts updated, using unique hashtags and personally connecting with your audience.
Fear of Missing out is a very real occurrence, and while we might spot the hash tag used in jest a few times a day on social media, the term is actually defined as "a pervasive anxiety that others might have rewarding experiences from which we are not part". Successful brands recognize this phenomenon as an opportunity and often leverage the fear of missing out in their marketing efforts.