Social Media Marketing

Business Social

November 13th, 2012

That antiquated expression from the 1980s ‘Business Social’ came to mean cultivating a prospect/client by building a sound working relationship. Future contracts and revenue were the mutually understood goals. It is much the same for businesses who have heard that Social Media outlets can work in tandem with their Search Engine Optimization/Marketing (SEO, SEM) to increase their ROI.

Social Bookmarking

August 10th, 2012

Social bookmarking is one of the easiest ways to get your content read by a lot of people online. If you are looking for a simple way to drive traffic to your blog or website organically, social bookmarking can help you immensely. While social bookmarking is not a new way of directing traffic to your website, it is still pretty relevant in 2012.

Google+ Tips

July 2nd, 2012

Although Google+ is nowhere nearly as strong as Linkedin or Facebook when it comes to social media, it is growing. There are a lot of ways that you can bring traffic to your website through more popular social media networks, but website owners and marketers should not just brush Google+ aside. In a recent post from Google, the social media network has reportedly reached 100 million users.

Facebook’s Social Networking IPO Frenzy – The rise and fall…who’s on top?

June 15th, 2012

Morgan Stanley, Goldman Sachs and Facebook founder Mark Zuckerberg (along with their respective insiders) are among the few guaranteed winners from the recent Facebook IPO. Regardless of the path this stock eventually takes, they will all come away as winners, financially that is. As far as their reputation goes though…I suspect we will be seeing a lot of back peddling in the weeks and months to come.

Social Media Tips

June 12th, 2012

Social media is an excellent resource for corporations, small businesses and individuals. When you have a social media account with different sites like Facebook, Twitter and Linkedin you can feed the latest content to your customers or readers through different means. When you utilize social media you have a better chance of your posts or articles going viral. But if you don’t know the kind of content that is likely to go viral,

SEO vs. Social Media Marketing

October 4th, 2011

This is an excellent question, and I think my client would likely get three different answers if he asked three different experts. My opinion is based on what I usually base my answers on, what my client’s goals are for the campaign. I asked my client this very question, but I think the phrasing of the question is important. A simple question of “what would you like to achieve?” is likely to get a response just as plain, “I want more sales,” Who doesn’t?

10 Ways to Boost Web Traffic

August 10th, 2011

As a standard rule of thumb, you have to assume that over 80% of people find what they are looking for on the first page of Google. 20% of all searches usually get sucked up by PPC advertisements, and the other 80 % is scattered on the rest of the page, with the obvious first three spots being the most coveted. Knowing this, it’s very important to understand and completely embrace the fact that being on the first page of major search engines

Why Doesn’t Google Like You?

August 5th, 2011

Why doesn’t Google like you? Who does? Sounds funny, but it is more truthful than you think. Google has to index billions of pages with computers and try to determine what pages should be well ranked for particular search words and phrases. Sounds like a big task, but a simple concept. The pages with the best content on them for the particular search term in question should be ranked the highest, right?

Why Use Social Media to Strengthen Your SEO?

July 29th, 2011

While the adage "it takes money to make money" holds true, there are a few things, that don't necessarily require a cash investment on your part, that you can do to raise your visibility.

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