It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More
Social Media Marketing
Facebook Advertising Update
February 15th, 2017
Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More
How to Use Social Media for Advertising
January 12th, 2016
Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.
How to Create Your Social Media Tone of Voice
November 20th, 2015
From multi-million dollar corporations to budding non-for-profits, organizations on every corner of the business spectrum need to have an understanding of the tone of voice they will use on social platforms before ever creating their first company profile.
8 Tips to Help Your Social Media Grow
May 29th, 2015
No matter what stage you are with business, there’s always a new way to develop your social media. Those in the USA spend an average of 2.7 hours a day on their social media accounts and you want to make sure you’re getting proper publicity (wearesocial.net). Some ways you can do this are by keeping your accounts updated, using unique hashtags and personally connecting with your audience.
Boosting Facebook Page Likes for Your Business
February 20th, 2015
Companies of all types and sizes use Facebook ads as one of their primary means of advertising to help meet all sorts of business goals, such as increased website visits, email signups, event attendance and ultimately, sales conversions. Page Admins have the ability to deliver timely and relevant offers, promotions and messages to specific demographics based on key parameters to target consumers who are interested in their products or services right at their fingertips.
Strategies to Build Your Brand on Social Media
November 13th, 2014
Four out of five Smartphone users reach for their devices and log onto Facebook, Twitter and Instagram within minutes of waking. Therefore, building brand awareness via Social Media continues to be a top priority for savvy digital marketers.
Does My Business Need a Twitter Account
March 17th, 2014
Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.
Do I Need a Facebook Account For My Business?
February 27th, 2014
Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.
Using Twitter for Small Business
February 18th, 2014
Twitter has been on the scene for almost 8 years and has gathered a large user base that wants to know what’s going on in the world in 140 characters or less. People use the service to keep in touch with colleagues, industry professionals, and their favorite brands. Can a small business use Twitter help meet their goals? Absolutely. You just need to have a strategy that suits your brand.