Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise and bring you... Read More
Social Media Marketing
The Best Social Media Channels For Your Business
April 21st, 2018
We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More
How to Use Twitter to Promote Your Blog
April 12th, 2018
Twitter is an ideal platform for promoting blog content because its base consists of readers. This differs from other platforms like Instagram and Pinterest that is more visually-focused and used more for promoting products on eCommerce sites. About Twitter Marketing Twitter is comprised of subgroups, each with their own interests. Some groups are huge, such... Read More
How to Make Social Media Marketing Less Scary
October 26th, 2017
Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and... Read More
Why Your Social Media Pages Aren’t Growing
July 29th, 2017
There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just... Read More
How to Grow Your Business’ Blog
July 20th, 2017
Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More
How to Stay Current with Social Media Trends
May 17th, 2017
Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More
Tips for Creating Effective Social Media Ads
April 6th, 2017
It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More
How to Get Free Press for Your Small Business
March 23rd, 2017
Running a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More
Facebook Advertising Update
February 15th, 2017
Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More