Pinterest is one of the newer social networks to pop up, and while it hasn't been around as long as Facebook, in many cases it drives more traffic than Twitter and LinkedIn and Google+. In this post we'll be taking a look what does well on Pinterest, developing an overall strategy, and getting the most out of your participation.
For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.
As of late 2013, Facebook is one of the top 5 most visited websites in the United States, which means, for most businesses, being on Facebook and having an effective social media strategy is a mission critical aspect of their marketing plan. In this article we will be taking a look at how this works, what are some of the things you need to do, and how to do them smarter and more efficiently.
If you watch TV, go to the movies, read magazines, or see billboards, one of the things you'll notice is almost all of these businesses have the little blue Facebook logo somewhere in their advertisement. The problem for many businesses isn't setting up a Facebook account, it's what to do with it once you've got it and how to make it a part of your overall marketing strategy. In this article we'll be taking a look at some of those aspects and provide some ideas or example and guidance to help you meet your goals.
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.
Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it’s an established and crucial facet of Internet Marketing. The effects of social media are unknown to most business owners, partially due to the fact that it’s difficult to determine its true monetary value. Measuring social media followers in a fiscal capacity is tough to do, but thankfully, the nature of the beast is that the bottom line isn’t always the bottom line.
Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you’ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence.
Google+, the competitor to Facebook and relatively new arm of the mighty Google empire, had a slow start but grew to around 500 million members by the end of 2012. Heck, even Mark Zuckerberg has a Google+ account. If you’re putting all your business social marketing resources into Facebook but are ignoring Google+, it’s time... Read More
Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.
Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign.