Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More
Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It’s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn’t excel at providing this simple customer service deliverable,... Read More
Enhancing your brand can be one of the most profitable long-term decisions a business can make. Effective branding leads to cohesive messaging, which communicates more to your audience than just your name. A well-executed identity strategy can create the opportunity for long-term profits. It’s what sets your brand apart, ensuring more business and greater ROI.... Read More
Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More
There has been a lot of buzz in reaction to Instagram’s new ‘Stories’ feature. Similar to Snapchat, Instagram Stories allows users to upload images throughout the day to their story feed, which followers of that user can then view. The story images delete themselves after 24 hours to make room for a new story on... Read More
Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said “We’ve heard from our community that people are still worried about missing important updates from the friends they care about…” implying their new focus to fill news feeds with content from friends and... Read More
Instagram’s new logo design is creating quite the buzz around the social media community, with comments ranging from support to scrutiny. As with most social media changes, everyone has something to say about it, but the real question is, how much does a logo really tell about a brand? Of course, the general reaction is... Read More
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
Customer service has evolved over the years. Looking back at the start of the first call centers in the 1960’s, companies have been searching for ways to better communicate with their customers. Now, in an age where things are expected instantly, social media has allowed brands to improve customer service even further.
Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.