You spend hours writing your blog, so we’re guessing you want more people to read it, right? Like any other business, a blog’s reach can be extended significantly. To do so, simply follow the steps below. Feel free to ask us any questions or leave feedback!
Establish and Master Your Niche
Before you even outline your blog topic, you need to define your audience and niche. Until you know who your audience is, you won’t know who you are tailoring your content for. There’s a misconception that successful bloggers just write whatever they want, which couldn’t be farther from the truth. They have first defined their audience and niche, and then have drafted content of value for this chosen demographic.
Like any online business, it’s nearly impossible to succeed alone. Once you have your niche, conduct research to discover who the influencers in your industry are. Not only will you learn from the content they have created and the audience they have elected to educate/entertain, but you can also reach out to these individuals and see if there are ways that you can help each other out.
One goal of these mutually beneficial blogging relationships is that you can find opportunities to write guest posts for better-established bloggers. Think of this as your ‘big break’, as your content will be exposed to a larger audience, and you will have the opportunity to win some new fans as well as expand your blog’s readership. Be sure to make the most of this opportunity by establishing your own voice so you don’t sound too much like the other bloggers in your industry. Furthering your brand’s identity depends on it.
Get social and be sure to comment on other blog posts, particularly those in your industry. Fans of bloggers also read the comments to see if anyone else can add to the original post, so if you leave insightful feedback, they’ll take notice and might take interest in what you have to say, too.
Engage your Audience
Demographic targeted, it’s time to put pen to paper. When you write, always present and maintain a familiar and consistent tone of voice. If your content resonates with your audience, the familiar tone will keep them comfortable and will encourage them to come back for more.
Always remember why you’re trying to grow your blog in the first place. That means be sure to create content for your audience, not for yourself. Try and stay a step ahead of your competitors, be original and don’t write what everyone else is writing about. This will bore readers and potentially drive them away. Reader retention is just as important as growth!
Don’t be shy!
Think about building your audience like a community, and imagine your third-party comments on other as inbound invitations. Encourage feedback on your blog posts and converse with your readers who comment. If their feedback is overly negative or generally unhelpful, politely disagree and move on; your goal is to build a relationship with your readers. While you might not agree with all of the feedback you receive, at least consider it – they are your audience, after all.
Every piece of content should be optimized. That not only means adding keywords, titles, and internal links (if the blog is associated with an ecommerce site, for example) but also to structure the associated URL in the “back end” so the search engines will index the content. This can lead to higher rankings on the search engines and drive quality traffic (those searching the internet for your specific material/topic/goods/services). So be sure your content is relevant to your demographic and optimized using appropriate keywords in the title and content Is your blog illustrated with graphics and/or photos? Be sure to optimize those pieces of on-page real estate using alt tags that incorporate relevant keywords.
Use Social Media
Building your community doesn’t end with your blog. It’s imperative that you take additional measures to find new readers and drive quality traffic to your blog.
- Write posts with enticing images that link to your blog posts
- Request feedback and engage with your readers on social media
Twitter is an excellent source for building a following. The same way platforms like Instagram and Pinterest are image-based, Twitter is geared towards news and blogging, so you can be sure to find a relevant audience who will want to read your content. Just use the right hashtags.
Don’t just spam your posts, use Twitter to talk to people and participate in Twitter Chats so you can engage in more one-on-one conversations for genuine input and relationships.
Add social icons to your blog so your followers will know where to follow you. In addition to driving traffic to your blog, you can also lure people to follow you on social media by providing updates for your next posts, as well as other interesting content they might enjoy.
Create and Promote a Newsletter
In addition to Social Media, creating and building an email list is a great way to maintain retention among your current readers. Start by collecting email addresses in exchange for something of value.
This can be something as simple as “get updates for my new posts” to something more complex that pertains to your industry. Be sure to encourage and remind readers to subscribe with each blog post, just try not to overwhelm them – a Call to Action (CTA ) button should be enough, just remember to include value if you want lasting results.
To get a stronger gauge for who you’re writing for, you can use analytics features from your chosen Email Marketing Service Platform. This will give you a better idea of who you’re connecting with on a more specific level.
There are a number of ways to grow your blog’s readership. What’s most important is that you plan ahead, think strategically, and be persistent with your work. By following these steps, you can grow your blog at a steady pace over an extended period of time. Good luck!
Looking for more tips? Or looking for help from the pros? The experts at Active Web Group have been in business for over 20 years and have serviced businesses of all sizes and industries. If you’re looking to grow your blog or business, contact us for a free quote. Can’t wait? Give us a call at (800) 978-3417 today!