The famous quote from Thoreau, “Not that the story need be long, but it will take a long while to make it short,” couldn’t be more accurate, particularly for bloggers. With digitized, shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blog writing tips:
1. Be Concise
Online attention spans are shorter than ever. If you want to get your point across, say it succinctly. If you try to cram too many ideas into complex sentences you may lose your readers.
2. Engage Your Audience
If the subject matter calls for it, be clever and conversational. Throw in some humor, but only if a light tone complements your brand.
3. Check Your Facts
Be a solid source of knowledge within your industry. Use reputable sources and do your research. There’s nothing worse than posting an inaccurate article on social media, only to be reprimanded by readers who caught your epic blunder.
4. Triple Tweak
Edit and proofread multiple times. Staring at a piece of writing for hours is a surefire way to miss obvious errors. If you’re on deadline, read the article aloud. If you have time, revisit the piece the next day with fresh eyes or ask a friend to help proof it.
5. Vary Words and Phrases
Try to be more aware of using the same tell-tale expressions over and over again… and then ruthlessly edit. After you become more aware of your redundancies, have fun coming up with more original ways to express yourself. That’s the fun part of writing!
6. Don’t Be Stuffy
Overstuffing your blogs with convoluted phrasing and a know-it-all tone is a great way to turn off your readers. Contractions will help make you sound more personable, too — can’t hurt to use them.
7. Images Count
Finally, choose an eye-catching image to correspond with your piece. Readers are more apt to click on an engaging image with a snappy headline. Made you click, didn’t it? Don’t suffer from blogger’s remorse. Let the content pros at Active Web Group handle your blogging so you can focus on the business at hand. We can even work in carefully selected SEO keywords to boost your search engine rankings. Give us a call us at 1-800-978-3417 to find out more!