Articles Written by Marissa Candela

Content Strategies to Maximize SEO

December 26th, 2014

Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors. Read More »

Online Forms Designed to Convert

December 9th, 2014

Your website is the digital face of your business. Whether you run a boutique business or large corporation, forms that appear on your site must be designed to capture customer attention and information and to boost conversions. There’s no one-form-fits-all-design, so when determining what type of form you’ll have on your website, keep asking the question, “Why would a visitor fill it out?” Read More »

Seven Quick Blog Writing Tips

September 18th, 2014

With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips. Read More »

Designers and Developers Can Be Dynamic Duos Too

September 4th, 2014

History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road. Read More »

The Top Five Content Marketing Faux Pas

July 17th, 2014

More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content. Read More »

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