At the start of this decade, no one considered the ‘mobile user experience’- it wasn’t remotely part of the popular lexicon. Yet today, as the decade closes, attention to the quality of the online experience for those accessing the internet via mobile devices is paramount. Their need is simple, the solution, however, is ever evolving.... Read More
In web design as in other digital disciplines, an optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will pause and remain on the page and/or seek other... Read More
Knowing whether or not your current digital marketing efforts are working for your business may be difficult to gauge. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is... Read More
Sales are the lifeblood of any business – yours included. You need a strong sales team to represent your brand and your products or services. Uncovering your best salesperson should be based on their commitment to selling, the concentration of their time, and the effort put forth to get sales. When companies are looking to... Read More
Before you hire a digital agency to build your brand’s new website, it’s important to have an understanding of what you want and what your company needs. Also, what will all your needs and wants cost and can these be satisfied within your budget? Questions such as number of years in business and the pricing/payment... Read More
Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More
The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. Improve My Landing Pages
Google’s new design language, Material Design has received praise from just about every critic in the industry. By removing much of the unnecessary clutter we’re used to seeing, the flat, minimalist-like approach has proven to have a very clean and efficient look. Its grid-based layouts, responsive animations/transitions, and lighting/shadows have given both an aesthetic... Read More
Websites are no longer allowed to be the “online business card” they once were. Instead, a company’s website is a living, breathing reflection of their business, and a poorly maintained website can have just as negative an impact on revenue as a run-down brick-and-mortar store would.
Your logo is a visual representation of your company. It immediately identifies your brand, and can help convey a message of your choosing about your organization. It’s much more important than most people realize.