Online business success has always been a ‘numbers game’. The more relevant traffic, i.e. site visitors specifically looking for your goods and services, the greater likelihood you’ll increase your ROI. That’s a powerful incentive for small business websites, arguably dependent on attracting and converting the greatest number of site visitors as possible, to make greater... Read More
Website Design
Standout Web Design Trends for 2022
June 1st, 2022
As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize the unexpected visual effect that takes site visitors on a personal journey that culminates in a sale or lead and inspires a return site visit.... Read More
What Makes Premium Long Island Web Design?
January 12th, 2022
Websites have become the basis for companies that do business, making them more accessible than ever. However, not all websites are created equal, as some work to solve problems and others only create more of them. But what makes a website “good”? Sure, some may look a bit nicer, but does that automatically mean they... Read More
4 Web Design Trends You Need to Know For 2021
December 11th, 2020
In a time where social distancing and video conferences have become the ‘new normal’, people will be looking for online resources more than ever. Whether they need information to settle a dispute or make a big purchase, online visibility will be more important than ever. To prepare for this influx of online usage, brands will... Read More
How Often Should I Publish Content
September 21st, 2020
Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward... Read More
Building a Better Website
August 20th, 2020
With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without... Read More
Why is CCPA Important to My Business
July 1st, 2020
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More
Navigating Digital Marketing During COVID-19
April 28th, 2020
As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
A Visual Guide to Pantone’s 2020 Color of the Year
March 9th, 2020
In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More
Is Your Website ADA Compliant?
February 18th, 2020
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More
