Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward... Read More
Website Design
Building a Better Website
August 20th, 2020
With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without... Read More
Why is CCPA Important to My Business
July 1st, 2020
On July 1, 2020, the final grace period for the California Consumer Privacy Act (CCPA) ended and enforcement began. Companies can now be subject to lawsuits from individuals who believe a business violated CCPA. Most companies now need to let U.S. consumers opt-out of third-party data transfers. Credit card companies have been doing this for... Read More
Navigating Digital Marketing During COVID-19
April 28th, 2020
As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
A Visual Guide to Pantone’s 2020 Color of the Year
March 9th, 2020
In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More
Is Your Website ADA Compliant?
February 18th, 2020
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More
Theme or Custom WordPress Websites: Which is Best for Your Business?
February 7th, 2020
Every business owner strives for maximum ‘bang for the buck’ yet needs to keep their bottom line down. When investing in your website it is easy to be attracted to free/low-cost website builders. These sites are well-advertised and name-recognition can be a powerful influencer in decision making. Instead, consider what features your online business requires... Read More
Web Design Trends That Will Dominate 2020
January 20th, 2020
A strong website design will not only help you attract site visitors but will help convert them to customers. While Search Engine Optimization is the digital marketing tool used to ensure a solid site user experience leading to a sale, phone call, or sign-up, this discipline works within the site’s web design framework. Everyone knows... Read More
Google to Stop Indexing Content Within Flash
November 8th, 2019
News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More
What a CMS Can and Cannot Do
August 8th, 2019
My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple... Read More
