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Launching a new website or a site redesign can be an exciting milestone for any business. However, the journey to a successful launch isn’t always as smooth as it seems. Without proper planning, websites can face several setbacks, from lost rankings in search engines to poor user experiences that hurt conversion rates. To ensure a […]
Smartphones have become an extension of our lives. In our increasingly online world, ensuring an optimal mobile experience is non-negotiable for businesses. The majority of internet users now access content almost exclusively through their mobile devices, which is why your business must prioritize creating a seamless interface for your customers. Mobile web design is a […]
In today’s digital age, having an effective web presence is crucial for businesses to thrive. A well-designed website not only enhances brand image and credibility but also plays a significant role in driving conversions and boosting return on investment (ROI). In this article, we will explore some essential web design strategies and focus on the […]
As a business owner, you know how vital seamless online channels are to your conversion and customer retention. Optimizing your website and utilizing digital integrations are essential for improving your business’s online performance. When you deploy these tactics in your web design and operations, you’ll undoubtedly experience an uptick in traffic-but what if these changes […]
Online business success has always been a ‘numbers game’. The more relevant traffic, i.e. site visitors specifically looking for your goods and services, the greater likelihood you’ll increase your ROI. That’s a powerful incentive for small business websites, arguably dependent on attracting and converting the greatest number of site visitors as possible, to make greater […]
As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize the unexpected visual effect that takes site visitors on a personal journey that culminates in a sale or lead and inspires a return site visit. […]
Websites have become the basis for companies that do business, making them more accessible than ever. However, not all websites are created equal, as some work to solve problems and others only create more of them. But what makes a website “good”? Sure, some may look a bit nicer, but does that automatically mean they […]
In a time where social distancing and video conferences have become the ‘new normal’, people will be looking for online resources more than ever. Whether they need information to settle a dispute or make a big purchase, online visibility will be more important than ever. To prepare for this influx of online usage, brands will […]
Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward […]
With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to the digital landscape, now more than ever is a great time to invest in your digital presence. However, simply updating and maintaining your website without […]
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