As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
Website Design
A Visual Guide to Pantone’s 2020 Color of the Year
March 9th, 2020
In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More
Is Your Website ADA Compliant?
February 18th, 2020
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More
Theme or Custom WordPress Websites: Which is Best for Your Business?
February 7th, 2020
Every business owner strives for maximum ‘bang for the buck’ yet needs to keep their bottom line down. When investing in your website it is easy to be attracted to free/low-cost website builders. These sites are well-advertised and name-recognition can be a powerful influencer in decision making. Instead, consider what features your online business requires... Read More
Web Design Trends That Will Dominate 2020
January 20th, 2020
A strong website design will not only help you attract site visitors but will help convert them to customers. While Search Engine Optimization is the digital marketing tool used to ensure a solid site user experience leading to a sale, phone call, or sign-up, this discipline works within the site’s web design framework. Everyone knows... Read More
Google to Stop Indexing Content Within Flash
November 8th, 2019
News ‘Flash’: Are SWF Files Costing You Business? Recently Google announced that it will stop indexing Adobe Flash, or SWF files. After this ‘warning shot’, many online business owners were left thinking, “Flash?! What year is this?” meaning that Flash went the way of the dinosaur many years ago. It is not just that some... Read More
What a CMS Can and Cannot Do
August 8th, 2019
My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple... Read More
What is a Scalable Web Design?
March 8th, 2019
Most online business owners will be familiar with the term, “scalable web design”. Or are they? The Digital Marketing field keeps evolving and our terminology soon follows. Having a scalable website used to mean it could be adjusted to handle more traffic. Said traffic would be sourced from search engines, ride in on inbound links,... Read More
Understanding The User Experience
February 6th, 2019
At the start of this decade, no one considered the ‘mobile user experience’- it wasn’t remotely part of the popular lexicon. Yet today, as the decade closes, attention to the quality of the online experience for those accessing the internet via mobile devices is paramount. Their need is simple, the solution, however, is ever evolving.... Read More
Top 2019 Web Design Trends and What to Avoid
January 23rd, 2019
In web design as in other digital disciplines, optimal user experience is the holy grail. That is especially true this year as significant numbers of web developers are using video, i.e. movement as a means to capture users’ attention. This also ensures that they will pause and remain on the page and/or seek other visually... Read More
