Website Design

How to Improve Your Small Business Website: Technical Changes

December 9th, 2013

Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.

The Beauty of Responsive Web Design

March 27th, 2013

Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.

Top 4 Web Design Trends for 2013

January 24th, 2013

Welcome to the latest installment of Web Design Trends! At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features. If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Alternately, you can use this link to run Github’s HTML5 test to check your browser’s compatibility.

Rethink Marketing = Remarketing

December 18th, 2012

The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.

Trending Now: Infographics as SEO Content Vehicles

October 4th, 2012

When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Operating... Read More

Building a Better Website: Think Mobile

July 11th, 2012

Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. There are numerous ways for mobile users to access your site- a mobile... Read More

Adaptive Web Design

May 22nd, 2012

Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically.

Web Design Trends 2012

January 23rd, 2012

Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012.

Do I Need a Mobile Website?

December 20th, 2011

The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them.

What is Customer Lifetime Value?

July 14th, 2011

What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.

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