Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult.
Website Design
Is Parallax Web Design Good For SEO?
May 22nd, 2014
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
eCommerce Tips for Small Businesses
April 2nd, 2014
While Amazon.com may be the 800lb gorilla of online sales, that doesn't mean your small business can't sell things online. It also doesn't mean you should ignore your shopping cart or look for ways to make it better. In this post we'll take a look at some high level best practices and in the trenches tips and tricks to make your online shopping cart one of your strongest online assets.
Choose the Right CMS for Your Website
January 30th, 2014
One of the most important decisions to make when creating a website is which Content Management System (CMS) to build the site on. In this post we'll take a look at the pros and cons of the 3 most popular CMS's to help you choose the best one for your website.
How to Improve Your Small Business Website: Technical Changes
December 9th, 2013
Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.
The Beauty of Responsive Web Design
March 27th, 2013
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.
Top 4 Web Design Trends for 2013
January 24th, 2013
Welcome to the latest installment of Web Design Trends! At the time of writing this (early 2013), Google Chrome is the only commonly used browser that supports the vast majority of new HTML5 features. If you are not viewing this page in Chrome, I highly suggest that you download it so you can fully experience all of the features I will be describing in this article. Alternately, you can use this link to run Github’s HTML5 test to check your browser’s compatibility.
Rethink Marketing = Remarketing
December 18th, 2012
The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.
Trending Now: Infographics as SEO Content Vehicles
October 4th, 2012
When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Operating... Read More
Building a Better Website: Think Mobile
July 11th, 2012
Internet Marketing is an industry that evolves constantly. First sites had to be scalable. And for years they have had to be SEO-friendly. Trending now: new sites must be flexible enough to support multiple site formats across different platforms: mobile, tablet, etc. There are numerous ways for mobile users to access your site- a mobile... Read More