Responsive website design (also sometimes called adaptive web design) refers to websites created within a flexible grid. The reason for designing a website in this way is so that no matter what resolution, window size or device someone is using to view it, it should appear and function properly for them. If done correctly, using Cascading Style Sheets 3 (CSS3) Media Queries and HTML5, the site design should reorient and resize itself to fit a browser or device automatically.
Website Design
Web Design Trends 2012
January 23rd, 2012
Though it is impossible to predict the future, successful website design demands keeping up with the latest web design trends. As 2011 came to a close the expert creative staff here at Active Web Group took some time to reflect on the artistic ideas that came to life over the past year. New technologies and changes to the way people are viewing websites opens the door for new opportunities in 2012.
Do I Need a Mobile Website?
December 20th, 2011
The answer to that question is buried in your analytics. Very few businesses by percentage currently have a mobile website. Those that do are ahead of the curve for their effort. Those that don’t will be behind the curve very shortly. We have been watching our client’s analytics very carefully, and the past eighteen months have shown dramatic increases in mobile website use for many of them.
Customer Lifetime Value
July 14th, 2011
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
How Much Does A Website Cost?
July 1st, 2011
There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.
Finding Value in Meta Description Tags
June 3rd, 2011
When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.
Some Salt on that Password Please
June 1st, 2011
History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.
Importance of Customer Service
May 31st, 2011
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
Common Sense Marketing Strategies For Your Website
May 11th, 2011
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
What Is A/B Testing?
May 10th, 2011
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?