There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More
Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More
Web design trends do and will continue to evolve as designers take strides in constantly out-doing themselves in an effort to stand out. In an act to break free from the standard of their competition, many designers are incorporating these practices for both aesthetic and strategic purposes.
The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. Improve My Landing Pages
Google’s new design language, Material Design has received praise from just about every critic in the industry. By removing much of the unnecessary clutter we’re used to seeing, the flat, minimalist-like approach has proven to have a very clean and efficient look. Its grid-based layouts, responsive animations/transitions, and lighting/shadows have given both an aesthetic and... Read More
Websites are no longer allowed to be the “online business card” they once were. Instead, a company’s website is a living, breathing reflection of their business, and a poorly maintained website can have just as negative an impact on revenue as a run-down brick-and-mortar store would.
Your logo is a visual representation of your company. It immediately identifies your brand, and can help convey a message of your choosing about your organization. It’s much more important than most people realize.
As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.
We SEO’s have been waiting for this moment for about a year and a half. Google has officially confirmed that more searches occur on mobile devices than on computers in 10 countries, which include the US and Japan. Google also groups tablets like the iPad in with computers, so smartphone-generated searches are truly outclassing tablets, laptop computers, and desktop computers combined.
The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website.