Rethink Marketing = Remarketing
The prospect of opting out of marketing campaigns has been a hot topic as the reach of Internet Marketing has become ever greater. It’s easy enough to accomplish this in an e-mail campaign: just click unsubscribe. But what are your opt-out options when browsing the web? Most browsers feature a ‘Do Not Track’ button, but even though this mechanism was created to allow users to shed the watchful eye of advertisers, clicking on it has no effect. After nine months of debating how the button will work, an agreement on what “tracking” means and what the scope of it includes still hasn't been reached.
