About Michael Lewis

Creating a Content Strategy for Your Business

March 8th, 2018

Your business likely has something to say to your customers, but do you have an effective method for reaching them? Read more to better configure a content marketing strategy so you can capture and retain the attention of new and existing customers. Don’t be afraid to add any questions or comments! Define Your Purpose For... Read More Read More »

How Marketing Strategies Come Together

February 13th, 2018

Designing a nice website is a great start, but how do you promote that website to potential customers correctly? You build a Marketing Funnel. Customers don’t purchase immediately the same way businesses don’t outsource immediately. These actions occur in stages because people tend to invest their money when they trust their source. Funnel Marketing has... Read More Read More »

Are Your Competitors Out-Marketing You?

December 12th, 2017

For businesses with intent to grow and succeed, a strong Marketing strategy is essential. But where do you start? Many businesses choose to start with an apples-to-apples comparison by benchmarking their competition. Discover how your strategies stack up and make the most of the tools and strategies provided below! Understand Your Niche, Market, and Audience... Read More Read More »

How to Make Social Media Marketing Less Scary

October 26th, 2017

Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and... Read More Read More »

Why Your Social Media Pages Aren’t Growing

July 29th, 2017

There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just... Read More Read More »

How to Grow Your Business’ Blog

July 20th, 2017

Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More Read More »

How to Position Your Brand for Maximum Efficiency

June 28th, 2017

This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More Read More »

How to Build the Right Messaging Strategy for Your Brand

June 13th, 2017

Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More Read More »

How to Build Your Brand from Scratch

April 25th, 2017

Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More Read More »

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