About Michael Lewis

How to Improve Your Brand’s Online Reputation

December 18th, 2018

Your Guide To Brand Reputation Management Your brand’s reputation matters. A lot. Your reputation can either make or break your brand. No matter your industry, the online shopping process is about the same. People try to find the best deals and avoid regretful decisions. To limit risks they research their options online to find a... Read More Read More »

What Happened to Sears? A Lesson in Branding

November 2nd, 2018

What Happened to Sears? Many are asking the same question. “What happened to Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall of Sears, so we’re going... Read More Read More »

How Facebook’s Algorithm Works

October 9th, 2018

Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer... Read More Read More »

How to Survive Facebook Marketing in 2018

September 23rd, 2018

We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for... Read More Read More »

Why Content Marketing and Link Building Work in Perfect Harmony

August 16th, 2018

What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More Read More »

How to Grow Your Business with Instagram

July 26th, 2018

If you’re looking to utilize the fastest growing social media platform for business, you’ve come to the right place. Simply follow the steps below and be amazed at how Instagram-savvy you can be! Define Your Goals Understand exactly what your business can gain with Instagram marketing. Be specific! Social Media Marketing can become very involved,... Read More Read More »

The Recipe for a Great Advertisement

July 9th, 2018

Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More Read More »

How to Create Your Social Media Tone of Voice

June 19th, 2018

We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely?... Read More Read More »

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