About Michael Lewis

How to Grow Your Blog

July 20th, 2017

You spend hours writing your blog, so we’re guessing you want more people to read it, right? Like any other business, a blog’s reach can be extended significantly. To do so, simply follow the steps below. Feel free to ask us any questions or leave feedback! Establish and Master Your Niche Before you even outline... Read More Read More »

How to Position Your Brand for Maximum Efficiency

June 28th, 2017

This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More Read More »

How to Build the Right Messaging Strategy for Your Brand

June 13th, 2017

Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More Read More »

How to Build Your Brand from Scratch

April 25th, 2017

Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More Read More »

Strike Out Competitors and Become the Yankees of Business

April 12th, 2017

Some might hear the name “New York Yankees” and think of the Bronx Bombers as a sports team, forgetting they’re a (successful) business. So, other than their history and success on the field, why are the Yankees seen as more than just another Major League Baseball Team? Excellent Branding! Let’s look at a few traits... Read More Read More »

How to Boost Revenue with Content Marketing

April 4th, 2017

Why Content Marketing? With the digital world full of brands promoting themselves with sales and gimmicks, the masses are beginning to see past the smoke and gravitate towards voices that they trust. Consumers are sick of being ‘sold’ so they’re relying on their gut-reactions, forcing brands to earn their attention with excellent content. What exactly... Read More Read More »

Does Ivanka Trump Need to Rebrand?

March 8th, 2017

Due to political boycotting, clothing retailers, starting with Nordstrom have begun to drop Ivanka Trump’s clothing brand. Consumers are associating Ms. Trump’s clothing line with her father’s controversial policies. As a result, her business has taken a major hit. Putting politics aside, Ms. Trump needs to review her business strategy and assess the direction she... Read More Read More »

Why Your Brand Should Take Advantage of Virtual Reality in 2017

February 7th, 2017

Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More Read More »

How Space Exploration Can Brand a Car

January 4th, 2017

It’s amazing how a name can be synonymous with a brand, and how that name can influence the overall perception people have of that brand. CEO, Elon Musk’s intention to travel to Mars has grabbed headlines and attention worldwide. Visiting the red planet has been a sci-fi fantasy of eons, however, Elon Musk and SpaceX... Read More Read More »

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