About Michael Lewis

How to Generate Leads on LinkedIn

November 4th, 2019

LinkedIn is the world’s largest professional social network, making it the best B2B platform. As the social network grew, so did its saturation. Naturally, it’s more difficult for businesses to reach their potential customers when newsfeeds are crowded with content. The trick is knowing how to stand out. Here’s how you can use LinkedIn to... Read More Read More »

Avoiding Google Penalties in 2020

October 23rd, 2019

Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we shouldn’t have to tell you that it’s not fun. Many of us are aware that cloaking redirects, stuffing keywords and hiding text can harm your... Read More Read More »

Search vs Display Ads: Which is Best?

September 30th, 2019

Context in Digital Advertising Thousands of companies advertise online and in many ways. The two most popular digital avenues are Search and Display ads. Which is the best method for you to invest in? The truth is, it depends. While both methods can drive excellent results, it really comes down to how they’re used.  Success... Read More Read More »

Using Remarketing to Boost Conversions

September 17th, 2019

Reaching Your Audience Successful PPC Advertising is heavily reliant on efficiency. Your campaign won’t be successful if your advertising overhead exceeds earned revenue. With that said, you have to generate conversions at a profitable rate. Of course, this isn’t always an easy task. Let’s face it, online shoppers are skeptical and rightfully so. The fear... Read More Read More »

Why (and How) You Should Use Facebook Business Manager

August 15th, 2019

Getting Acquainted As Facebook and Instagram have grown over the years, they have become larger portions of brands’ social media marketing and digital advertising strategies. A larger piece of the marketing puzzle means delegating more tasks and involving more employees, which brings us to Facebook Business Manager. If you’re not familiar with Facebook Business Manager,... Read More Read More »

The Benefits of Sharing Facebook & Instagram Stories

July 18th, 2019

What started as a fad has turned into an integral part of many brands’ social media strategies. Still skeptical about the benefits of Facebook and Instagram stories? These benefits explain why stories have gone from an optional experiment to a must for Facebook and Instagram Marketing They Increase Visibility The biggest reason for utilizing Facebook... Read More Read More »

Driving Sales With Facebook Marketplace

June 25th, 2019

Facebook Marketplace Explained Marketplace is a new feature that allows Facebook users to buy and sell items amongst themselves. Users simply list items with a price and description and interested parties message them via Facebook Messenger. But this article isn’t about turning Facebook into a garage sale. Here’s how your business can drive sales with... Read More Read More »

5 Examples of Brilliant Brand Storytelling

June 13th, 2019

A lot of people talk about the importance of brand storytelling, so we figured it would be best to show you some examples that we think excel. Here are 5 examples of brilliant brand storytelling. Dell Technologies’ Let’s Make it Real To tell their story about Artificial Intelligence, Dell Technologies used Jeffrey Wright to promote... Read More Read More »

Why Your Brand Needs A Good Story

May 7th, 2019

As people, we love stories. We’ve been hearing them since we were children Think about it – who didn’t love storytime? We don’t outgrow stories. Whether we enjoy reading books, watching movies (or TV), playing video games, or even using social media, stories are still very much a part of our daily lives. Stories Turn... Read More Read More »

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6

Let's Discuss your Digital Marketing Goals

We will contact you within one business day. Ready to talk now?
Call 800-978-3417

Sign Up For Our Digital Marketing Newsletters